Lastolite Ezybalance Collapsible Grey & White 12" (30.5cm) Exposure Aid Card, Pack of 12

• With the rising popularity of digital photography a growing number of photographers are using grey cards to ensure their photographs are properly exposed and colour corrected.
• Lastolite Limited has taken the grey card to another level with the development of the innovative Ezybalance Point and Shoot'. The unique gun sight on the card allows the photographer to achieve perfect focus every shot, and because the Ezybalance is an 18% grey the shot will also be perfectly exposed. All this is achieved by simply placing the Ezybalance near the subject and half depressing the shutter on any digital camera, then removing the card and full depressing the shutter for the perfect shot.
• The benefits of this clever grey card don't even stop there. A photographer can take all his/her shots ignoring exposure and color rendition by just including a shot of the Ezybalance in each lighting scene. The images can then be balanced post capture in Adobe Photoshop. According to Sean Henry, Managing Director of Lastolite Limited, This is a major benefit to any photographer who works underpressure at events such as weddings and fashion shoots." This great new product allows the photographer to concentrate on the important element of photographic art i.e. the composition and capturing the moment.
• Interestingly for a photographer taking product shots, the Ezybalance Point and Shoot' also comes as a set. It contains one white surface for white balancing and three different grey surfaces an 18% grey plus a lighter grey to highlight darker subjects and a darker grey to highlight the detail in lighter subjects and to give crisp white backgrounds. The photographer can then choose the photograph that gives the best exposure for the product in question.