This essay provides photographers at every level with all the tools they need for a great career. Author Selina Maitreya offers proven tips for focusing on client needs; building a team from today's marketing assistants, reps and consultants; developing an online portfolio; self-promoting; and much more. Through up-close interviews, professional commercial photographers reveal the missteps they made in their work - and how others can avoid making the same mistakes.
A special section explores how photographers can set goals, survive tough times, overcome creative blocks and more. Anyone seeking a successful and well-balanced life as a commercial photographer needs a copy of this illuminating guide.
|Number of Pages||240|