Dating back to the early 1960's, the all-plastic Diana camera is a cult legend -famous for its its dreamy, radiant, and lo-fi images. The brand new Diana+ is a faithful reproduction and a loving homage to the classic Diana - with a few new features tossed in.
Its plastic lens, 2 shutter settings (daylight & "B"), 3 aperture settings, and manual focus are all hallmarks of the original Diana.
But on top of that, the Diana+ offers a removable lens and super-small aperture for pinhole images, two image formats (12 or 16 square shots on a standard 120 roll), an endless panorama feature that allows for unlimited and nearly seamless panoramic shots, and both a standard tripod thread & shutter lock for easy shake-free long exposures.
Each package includes the beautiful "Diana Vignettes" book - packed with over 200 pages of Diana history, Diana+ images, and truly off-the-wall short stories. Uses all varieties of medium format 120 film.
The Big Picture (Forget All About It) Seriously, just put it all out of your mind. We'll no longer look for the big picture, and there will be no more getting an overview or stepping back to take it all in. All of these concepts imply an abrupt halt to activity - a conscious pause of your natural drive and instincts.
As we say day in and day out: Be fast. Who's got the time to consider the implications when close to a million tremendous potential photos are streaming right past your nose? No Diana owner worth their chops would spend one iota of energy on the big picture when there are so many crucial elements to focus on.
To hold, point, and shoot a Diana camera implies a conscious decision to relinquish control. To concentrate your creative powers on capturing the moment and telling a story rather than fiddling with a bunch of knobs and levers. A blurry-soft and dreamy-toned Diana image is more an interpretation of reality than a correct representation of it.
In a way, it's somehow more accurate to compare the Diana to an oily vintage typewriter than to a megapixel machine of today. With each click of the shutter, a moment is captured in a unique and fairly unpredictable way and a small narrative begins to reveal itself.
As the viewer, you're invited to read into it and interpret it in in your own way. On top of that, you can count yourself as an individual note inthe Diana's illustrious history - which dates back to the better part of 40 years.
As a cult artistic tool of avant-garde and lo-fi photographers, the Diana was a rousing success! They loved its soft & dreamy images, super-saturated colors, unpredictable blurring, and random contrast. Diana shots are raw & gritty, with a character all their own. They simply cannot be duplicated by any other camera on Earth!