The HiLite backgrounds range allows the photographer to work in a way that was extremely difficult to achieve in the past, 'High Key' photography on location and in restrictive spaces. By rear lighting the white background itself there is no longer a need to use a background light behind the subject.
Furthermore, because the background is actually illuminated it means the subject can stand virtually right in front of it without casting a shadow.
The HiLite backgrounds also works as a large rear softbox and illuminates the subject as well, meaning you can use just one other flash head to light the subject from the front. What's more, the whole thing is collapsible.