Vortex Media Regular Warm Cards, Video Camera White Balancing Set

Warm Cards White Balance Reference System..."You might not ever use an ordinary white balance again". WarmCards give you the beautiful warmer video that today's high-end productions demand.

Professional cameramen spend a lot of time and effort creating beautiful lighting, selecting filters, and implementing other effects to get the "look" they want, but most of them forget about the easiest tool of all, manipulating the electronic white balance of their camera.

Any cameraman that has been in the business for more than a decade knows that the professional CCD cameras of today just don't deliver the warm, beautiful images that tube cameras once did. New technology may have given us cheaper and lighter gear with fewer maintenance headaches, but we paid for it with colder and harsher images.

For experienced cameramen, a "true" white balance is rarely acceptable these days. By tricking the camera's white balance into producing better colors, it ispossible to get the "warm look" that audiences prefer, but today's cameras can't deliver without some extra help.

The problem is that, until now, cheating the white balance has been difficult tocontrol and risky. Individual cameramen have long used their own crude hit-or-miss warming methods,but these techniques have unpredictable results that can't easily be repeated ormatched with other shots.

Obviously, no single shot stands alone. In any given location, and within a sequence of shots or scene, it is very important to maintain consistency with the white balance.

This isn't too hard to do if only a normal, ordinary white balance is deemed to be acceptable, but if the cameraman, producer, or director of photography wants a nice "warm look", it can be tough to maintain a consistent level of warming as lighting conditions change.

A typical shoot may have multiple setups, in several locations, both inside and outside, and even on different days. Haphazard warming techniques just don't work. WarmCards make it simple and easy for the cameraman to get a warmer white balance, and then to keep the white balance consistent throughout the shoot with precision.

WarmCards work with all professional TV/video cameras, most digital cameras, alllenses, and are as easy to use as an ordinary white card. With more than three different grades to select from, the WarmCards System gives you exacting controlover the color balance of your camera.

Once you've seen the difference WarmCards can make, you'll probably never use anordinary white balance ever again. Clients love the warm look!