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Copy and Voice

Read about the tone of voice and copy rules to use on Adorama branded sites.

Copy

Phone Numbers

  • All phone numbers are links.
  • Phone numbers are formatted using dashes.
  • Links in phone numbers use the +1 country code.
  • Phone numbers do not use parenthesis.
  • The phone number link text only includes the area code.
  <!-- Bad -->
  <p>800-223-2500</p>
  <p>800.223.2500</p>
  <p><a href="tel:8002232500">800-223-2500</a></p>
  <p><a href="tel:+1-800-223-2500">+1-800-223-2500</a></p>

  <!-- Bad -->
  <p><a href="tel:+1-800-223-2500">800-223-2500</a></p>