PhotoVision 24" One-Shot Digital Calibration Target with DVD, Collapsible Disc Exposure Aid for Digital Cameras

Photovision
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$68.99
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About PhotoVision

• Loss of Highlight or Shadow detail is reduced or eliminated by the use of this Digital Target which has black, white & 18 % gray panels that feedback through the camera's histogram providing correct exposure with predictable results.
• Created by photographer Ed Pierce, perfect for the Digital Image Maker both in the studio or on the go.
• The Panel feeds back through the camera's Histogram. Rather than using a single middle tonal value, you can customize your exposure based on the histogram spikes that record the highlight & shadows.
• The Neutral 3-Tone Panels allow for custom white balancing, accurate metering and exposure monitoring through the camera's histogram function all with a single shot.
• Vastly improves setup time over the original target, minimizing the need for post correction to your image files.
• Drastically reduce your workflow on the back-end by getting it right on the front-end. By using the Digital Calibration Target, you can achieve perfect exposures and white balance every time.
• The targets, on collapsible reflector style frames fold to one-third of their open size to fit easily into most camera bags.
• The perfect compromise between the 14" Pocket Target and the Original 34" Target. It folds to just 10" to fit easily into any cameracase and features a highly efficient, white reflective fabric on the backside. The 24" Target is popular with many location photographers for events, sports and portraits due to its convenient size.

Summary of Customer Reviews

Customers most agreed on the following attributes:
Pros:
Easy to use (10),Lightweight (10),Durable (9),Reliable (8)
Best Uses:
Studio (10),Portraits (8),Everyday (4),Home (3),Landscape photography (3),Travel (3)
Reviewer Profile:
Professional (5),Semi-professional (4)

Reviews about this item

Review Snapshot®

 
4.8

(based on 13 reviews)

100%

of respondents would recommend this to a friend.

Ratings Distribution

  • 5 Stars

     

    (11)

  • 4 Stars

     

    (1)

  • 3 Stars

     

    (1)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (0)

Most Liked Positive Review

 

Works perfectly.

Saw this product in use by Sandy Puc'.

VS

Most Liked Negative Review

 

Deceptive Advertising

I'm disappointed that the photo of the product shows a crosshair target while the actual product is silkscreened with the PhotoVision's logo. I don't like being tricked into promoting someone else's brand. If I would've known about this I simply would have made a different purchase.

Reviewed by 13 customers

 
5.0

Works perfectly.

By

from Lexington  -  Getting Started

Saw this product in use by Sandy Puc'.

 
5.0

GREAT Product!

By

from Dayton, Ohio  -  Hobbyist/Enthusiast

Fantastic for setting white balance inside or outside or setting it after you shoot pictures. Will fit in camera bag although not as easily as my smaller target.

(0 of 3 customers found this review helpful)

 
3.0

Deceptive Advertising

By

from Seattle, WA  -  Professional

I'm disappointed that the photo of the product shows a crosshair target while the actual product is silkscreened with the PhotoVision's logo. I don't like being tricked into promoting someone else's brand. If I would've known about this I simply would have made a different purchase.

 
5.0

So far so great, I like

By

from Eagan MN  -  Getting Started

I haven't really used it much yet but it does what it was designed to do. I think the cost is a little high.

 
5.0

Great for proper white balance and more!

By

from Prairieville, LA  -  Semi-Professional

I use this product in studio and all location shots to set up proper custom white balance for my canon 7d. Also great as reflector ... No too big and easy to transport. I use it everywhere!...

 
5.0

Black/White/Grey card

By

from Derby, CT.  -  Professional

Great when you can take the time to put it in the scene. All digital seems to be set up perfectly for bright sunny days 5500 degrees. This card can help give color quickly when there are less than optimal conditions. With a good color eye, you can get the balance but this is much quicker. You can also check the histogram for expose - it's dead on with my flash meter. Color is right on with color temp. meter

 
5.0

Great for image calibration in raw

By

from NC  -  Semi-Professional

Great to use with droppers in Photoshop, and camera raw.

 
5.0

Extremely useful tool

By

from Miami, FL  -  Semi-Professional

I had to photograph an event. Had a line of people wanting their portrait taken. It was simple to get an accurate white balance and optimum settings for the photographs. I shined thanks to this simple piece of equipment. It is now a permanent part of my camera bag.

(0 of 1 customers found this review helpful)

 
5.0

Best Money youll ever spend!

By

from Lowgap, NC  -  Professional

Besides my camera equipment, The best purchase I ever made. Ive been shooting professionaly for 10 yrs and I shoot studio and location work. In the studio, you just need one shot and your good to go from now on but on location with the lighting conditions changing constantly, you couldnt have a better tool. The very day this product arrived I was on my way out to do a series of commercial shoots inside newly constructed homes. The fished products were to be printed on the trucks of the flooring comapany and the hardware store that sells the product. Warm lights, brown tones and dark conditions. I placed this target in the floor, took one shot to set custom white balance and check the histogram and I was on my way! No post process was needed and the client was very pleased. Outstanding video!

 
5.0

extreamly valuable

By

from Colorado Springs,Co.  -  Semi-Professional

this was recommended by a pro that I trust and he didn't misguide me. The dvd really helped with the situations that mattered most. Essential!

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