The Secret of Choosing The Best Standard Zoom Lens For Your Needs


Choosing a lens for your DSLR or mirrorless interchangeable-lens camera can be a difficult task, not because there are so few choices, but because there are often so many.

If you're looking for a wide to normal ("standard" or "midrange") zoom lens, such as a 28-90mm, 24-105mm, 24-85mm, 28-70mm etc., you'll probably find yourself with 5 or 10 to pick from with prices ranging from under $100 to well over $1,000. If you check out Adorama's Lenses & Accessories department without guidance, you can be easily overwhelmed. Which standard zoom lens should you pick, and what's the difference between them?

How to find the lenses at Adorama

First off, we can quickly narrow down the search in the Adorama Lenses & Accessories department by going selecting "Standard Zooms" under Lens Types (look on the left side of the page; scroll down a bit to find this). eliminates all that don't fall within your parameters, but still leaves you with over 200 choices of Standard Zoom lenses. You can further narrow the choices by selecting your camera's lens mount. Under the heading "Fits" choose your camera's mount. Let's say it's Canon EOS. Now you have "only" 70 or so lenses to choose from.

Now what?

Lenses can grouped into three broad (and somewhat overlapping) categories. Though I'm tempted to call them "The Good, the Bad and the Ugly," it's probably more accurate to describe them as "The OK", "The Better" and "The Best". Since I shoot Canon and I'm most familiar with lenses for the Canon EOS system, most of the examples I'll give will be Canon lenses, though the same factors governing lens quality apply to lenses from other manufacturers such as Nikon, Pentax, Olympus, and Sony (formerly Minolta).


The range of lenses: One size doesn't fit all
OK, Better, Best: From left, a basic low-cost lens (Canon 18-55mm f/3.5-5.6 USM), a moderately expensive, pretty darn good prime lens (Canon EF 100mm f/2.8 USM Macro), and an übersharp, top-line, spare-no-expense pro lens (Canon EF 16-35mm f/2.8L II USM). Which is best for you? Depends on your needs...and your budget.

The OK

The OK--sometimes called "consumer" lenses--are usually made to give acceptable performance at the lowest possible price. They may make extensive use of plastics, sometimes even to the point of having a plastic lens mount. Internal gears and cams may be made of plastic, and the lens elements may be held in place with plastic retaining rings, sometimes glued in place. While there's noting wrong with plastic, it doesn't typically have the strength and reliability of metal in these applications (though it can be a lot lighter!).

This class of lens usually has a conventional focusing motor system rather than any type of built in "silent" motor (USM for Canon, Silent Wave for Nikon, and HSM for Sigma), which means focusing may be slower and noisier than better lenses. Focusing may be done by simple lens extension rather than internal focus and in turn that means the lens may change length when focused and the front of the lens may rotate, making the use of polarizers inconvenient. There may be no distance scale for manual focusing and manual focus may be accomplished by rotating the front barrel of the lens rather than by using a separate focusing ring.

These lenses are often sold as part of "kits" with entry level DSLRs and are typically zooms in the 28-90mm range (18-50mm for APS-C digital cameras) with a maximum aperture of around f/3.5 or f/4 at the short end and f/5.6 at the long end of the range. These lenses typically sell in the $75 to $150 region.

While these lenses have limitations, that doesn't mean that they are not capable of yielding decent quality images. They typically perform better when stopped down and, though they often yield images that may be a little soft at the edges and corners, center sharpness can be quite good. If you shoot with those factors in mind you can still obtain good image quality in small to medium print sizes.

While these lenses may show more distortion and lower contrast than better lenses, both of these faults can be at least partly corrected digitally using software such as DxO Labs' Optics Pro.

This lens can be quite useful for a beginner with limited funds or someone who only normally makes small prints. However they wouldn't be a very good choice for someone who wants to make large prints, frequently shoots with the lens wide open or who needs corner to corner sharpness.

The Better

Better lenses make more extensive use of metals for internal parts such as gears, cams, and retaining rings. Lens mounts are always metal. They may use better focusing motors which result in quieter and faster focusing. Better lenses usually have a distance scale for focusing and often use internal focusing, which is not only faster but also means the lens doesn't change length during focusing and the front element doesn't rotate.

Optical quality is somewhat better than the cheaper "OK" lenses and this shows up in better performance at larger apertures and better edge and corner quality. Overall image quality may be improved by using a few special elements, such as aspherics or elements made of low-dispersion or high index glass. These lenses may employ "floating elements" which improve image quality at close focusing distances. These things all add to the lens performance, but make the lenses more expensive to build.

Better lenses usually sell for between maybe $200 and $600, though sometimes prices can be as high as $1000 in the case of longer telephoto zooms.

Within this price range there are many very good prime lenses. In the Canon line these would include lenses like the 50mm f/1.4, the 85mm f/1.8, the 100mm f/2.8 macro.

"Better" lenses generally provide the best value for most photographers. The zooms can give good image quality, suitable for medium sized enlargements (e.g. 8x12 or 11x14) and the prime lenses in this range can be as good as almost any lens, especially when used 1 or 2 stops down from maximum aperture.

The Best

The best lenses are those designed with performance in mind without excessive regard for cost. Typically they will have a metal barrel and metal internal components. They may be designed to stand up better to hard (professional) use, and some may include better sealing against dust and moisture. Certain lenses in the Canon "L" series line, for example, have rubber sealing gaskets at the lens mount so that the seal between the lens and camera is waterproof, and also have waterproof sealing around all the switches.

The best lenses often use multiple elements made of exotic glass and/or expensive optical materials such as Fluorite, a crystalline material which can greatly reduce chromatic aberration in telephoto lenses. They may use low dispersion and high refractive index glasses to further improve image quality and polished aspheric elements to minimize aberrations.

The best lenses are usually optically fast, with zooms up to 200mm having a constant f/2.8 aperture and primes shorter than 135mm having an aperture of f/2, f/1.4 or even f/1.2.

Lenses in this category typically sell for prices over $600. The long, fast telephoto lenses may sell for over $8,000

While more expensive lenses may be better than less expensive lenses in a number of respects, don't think that just because they are expensive they must be ultra sharp in all cases. For example, the Canon EF 50mm f/1 lens sold for over $3,000 and was the fastest 50mm lens available for any SLR. However it was very expensive because it was very fast. As far as sharpness, once it was stopped down it wasn't sharper than the far less expensive 50mm f/1.4 and 50mm f/1.8 lenses. It was worth the high price to some photographers because of the unique ability to shoot at f/1. Similarly Canon have a 28-300mm f/3.5-5.6L lens at over $2,000.

It may be significantly better than most 28-300mm lenses, but it's still not as sharp as, for example, the 70-200mm f/4L which costs under $600 or the 85mm f/1.8, which costs around $300. In the case of a $2,000 28-300mm zoom, you're paying for rugged construction and pretty good quality across an extreme zoom range, not for optical perfection.

Those who need the best possible performance along with the highest durability often chose lenses in this range. This would include professionals who depend on their equipment and those who intend to make large prints (11x14 and up) from their images and who need the highest possible image quality.

The Best Value

What counts as the "best value" really depends on how you define value. If you're a professional photographer depending on a lens to make your living, then the best value might well be a very expensive lens which will give you the best possible image quality along with the best possible build quality, reliability, and weathersealing. On the other hand, if you're an amateur who enjoys photography and wants pleasing prints, then the best value for you might be a somewhat less expensive lens.

On my website I have page that lists lenses in order of "best value" based on price and user ratings in several price categories. You can view the detailed listings (here) but there are some general conclusions that can be drawn from the data.

The first is that for any given price, you get the highest image quality from a prime lens rather than a zoom and from the camera maker's lenses rather than from independent ("Third party") lens makers. This is pretty much unrelated to cost, so it applies if you're looking for a lens under $10,000, under $600 or under $300.

Prime lenses generally yield the highest image quality. Of course prime lenses aren't as convenient as zoom lenses but if image quality is what's most important to you, they are the "best bang for the buck". Among the prime lenses, macro lenses rate very highly, whether camera manufacturer's own lenses or Third party lenses.

One of the best value lenses in just about any lens line is the "standard" 50mm lens. For example from Canon it's the EF 50mm f/1.8 , from Sony (Minolta) it's the 50mm f/1.7, from Nikon it's the 50mm f/1.8 D. For between $80 and $120 the standard 50mm gives you a lens that's usually much sharper then any similarly priced zoom. It's a stop or more faster than any zoom at any price. Despite their price in the "OK" range, they certainly perform as well as many lenses in the "Better" category.

When it comes to zoom lenses, a general rule is that the wider the zoom range the lower the overall image quality, so you'd probably expect a 28-70mm zoom to yield a higher quality image than a 28-300mm zoom, especially if they are in a similar price class. Again, the wide range zoom may be more convenient, but you usually pay for that convenience in terms ofdollars and/or overall image quality.

Third-Party Lenses

What about third-party lenses, sometimes known as independent lenses? These are lenses made by someone other than the camera manufacturer and the "big three" third-party manufacturers are Sigma, Tamron, and Tokina.

There are two basic reasons to buy third-party lenses. First there may be designs which camera manufacturers simply do not offer. For example the Sigma 50-500mm f/4-6.3 OS zoom  or the Tamron 18-250mm f/3.5-6.3 . Second, they may be cheaper than manufacturer's lenses of the same speed and focal length range. For example the Sigma 70-200mm f/2.8 EX APO IF  costs around $800, while the Canon 70-200mm f/2.8L IS II USM sells for around $2400.

Are third-party lenses as good as manufacturer's lenses? Sometimes yes, sometimes no. It depends a lot on the particular lens. (In some cases, third-party lensmakers are contracted by camera makers to produce lenses that are sold under the major camera maker's brand name.) Within the "OK" and "Better" range of lenses, third-party lenses can often compete, but in the "Best" category the manufacturer's lenses, though perhaps significantly more expensive, are usually better in terms of construction, compatibility and performance, with sharper images, faster focusing etc.

In an unscientific survey that I ran on my website (here), users reported a higher incidence of defects in Third party lenses than in lenses made by Nikon, Canon or Minolta (Sony). This is just anecdotal data of course, not a scientific study, but it does represent user experience and probably has at least some validity.

All this is not to say that many third-party lenses aren't good value, or that they can't stand up to regular use. You may not need the extra "frills" the manufacturer's lenses have, nor may you wish to pay the extra cost of those frills. For many users, third-party lenses can be an excellent buy.

Good Enough is sometimes Good Enough

It's important to remember that the image quality you need depends on what you shoot and how you view your images. If you only make small prints (4x5, 5x7) almost any lens can give you good images. If you regularly make larger prints, such as 8x12, you may need a better lens. If you regularly make prints at 16x20 and up you will probably need the best lenses if you want higher corner and edge sharpness.

In addition, while a prime lens may be optically better than a similar priced zoom, if the zoom gives you more photo opportunities, the zoom may give you shots you'd miss completely with the prime lens. Image sharpness is only one attribute of a good photograph. The best photographers can get better shots with an average lens than an average photographer can get with the best lens. If your images aren't as good as you'd like it's tempting to blame your camera or lens, but unfortunately the truth may often lie a little closer to home. I know it does in my case!

All images © Bob Atkins

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