By Adorama News Writer
November 14, 2008
Fujifilm today announced the US introduction of the Instax 200 and ISO 800 instant film. While there's no compatibility with Polaroid, the arrival of the Instax instant film system brings instant film photography back to American shores less than a year after Polaroid bowed out. The system has been available in Asia and Europe but not in the United States. Camera features include LCD control panel displaying focal distance and film count, 1/64-1/200 sec shutter speed range, built-in flash. Image size is 3.9x2.4 inches%3B Fuji says the film produces sharp, vivid fine-grain prints, and is highly stable, useable from 41-104 degrees F, similar to Polaroid Type 600 films. The Instax 200 will cost $69.99, and a 20-pack of Instax film will list for $28.99. Both will be available next month.
For details, read the Fujifilm press release:
FUJIFILM BRINGS INSTAX 200 INSTANT FILM CAMERA
AND INSTAX INSTANT COLOR FILM TO U.S. MARKET
Instant Photo System Delivers Quality Instant Prints for
Law Enforcement, Health Care, Commercial Use
VALHALLA, N.Y., November 14, 2008 - FUJIFILM U.S.A., Inc. today
announced it is introducing the popular Instax 200 Instant Film Camera
and Instant Color Film to the U.S. market, making available an instant
photo system that has enjoyed success in Asia and Europe for years.
With its automatically-adjusting flash, high-resolution retracting lens
and a big, clear viewfinder, the Fujifilm Instax 200 captures and
delivers vivid, high-quality prints in an instant. The compatible
Instax Instant Color Film is professional grade and provides superior
performance.
"In recent months, as availability of instant film has dwindled, we've
received inquiries from customers in a range of markets here in the U.S.
including health care, law enforcement, insurance, real estate, and
others, who really need to continue using a traditional instant film
solution" said Christian Fridholm, vice president of marketing,
consumables, Imaging Division, FUJIFILM U.S.A. "We believe that people
familiar with instant photography, but who are new to the Fujifilm
Instax brand, will be impressed with the intuitive design of the Instax
200, and will be especially pleased with the vivid colors and bright
whites delivered by our Instax Instant Color Film."
The Instax 200 and Instax Instant Color Film will begin shipping in late
December and will be available for purchase through Fujifilm's
professional dealer network. MSRP for the Instax 200 is $69.99 and a
20-pack of Instax Instant Color Film is $28.99.
The Instax 200 Camera includes design features such as:
- LCD control panel displaying focal distance and film count
- Programmed electronic shutter, 1/64-1/200 sec
- Automatic flash for low-light shooting
- Two-range selectable shooting options: 0.9-3m and 3m-infinity
Instax Instant Color Film includes features such as:
- Wide Picture Format (Image size - 3.90" x 2.44")
- Sharp, Vivid, Super Fine Grain Prints
- ISO 800
- Highly Stable Emulsion (useable from 41-104 degrees F)
The Fujifilm Instax System offers an appealing alternative to previous
users of Polaroid cameras utilizing Polaroid Type 600 Films.
The Instax 200 Camera uses Fujifilm Instax Instant Color Film, which was
first introduced in 1997 and has been sold successfully in other parts
of the world since. Fujifilm started producing instant films in Japan
in the 1980's and began introducing branded peel apart type instant
films (FP100C, FP100B, FP3000B) in the U.S. in 2003. With Instax Instant
Color Film, the image develops in front of your eyes eliminating the
need to peel it apart. All Fujifilm instant films imported into the US
are professional grade films, and therefore are sold only to dealers and
photo labs that support the professional photography market. FUJIFILM
instant films may be purchased at the same locations that sell
traditional FUJIFILM professional film (Color Reversal, Color Negative
and B&W).
