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The Alpha a7 IV Mirrorless Camera has a 33MP full-frame Exmor R sensor, which delivers high-resolution photography and 4K video recording.
The bundle includes the Alpha a7 IV Mirrorless Camera, a FE 28-70mm f/3.5-5.6 OSS Lens, a 128GB memory card, a backpack, a battery, and a 55mm filter kit.
The camera has a standard ISO range of 100-51200, which is expandable to ISO 50-204800 for stills and ISO 100-102400 for movies.
The camera has a Fast Hybrid AF system, Real-time Eye AF, and AI-based Real-time Tracking for precise focus on humans, animals, and birds.
The camera offers 4K 60p recording with 10-bit 4:2:2 color depth and 7K oversampling, providing a range of video recording options for detailed and rich 4K content.
Review Summary
2025-12-25T08:24:12
So far so good. Amateur here so still learning my way around it but so far it's been great.
BRITTON D.
2025-12-11T08:28:04
This purchase was worth every single penny - a true milestone, considering the Sony ZV-E1 has been my dream camera for quite some time. The ZV-E1 delivers exceptional quality, offering creators the ability to produce stunning, high-end video without the premium price tag you'd expect. Its performance, versatility, and creator-focused features make it an outstanding choice for anyone serious about elevating their content. I also have to highlight my experience with Adorama their service truly set the whole purchase apart. From the remarkably fast shipping to the attentive and reliable customer support, Adorama made the process effortless and enjoyable. Their professionalism turned what was already an exciting purchase into an exceptional one.
CEDRIC T.
2025-12-10T10:53:29
So far a great upgrade from my a6500. The low light performance, auto focus and video quality are a world better.
HAROLD R.
2025-08-15T15:51:20
I am very, very pleased with my purchase of the Sony A7 IV camera through Adorama. The last time I used a full frame camera was a Pentax 35mm film. The pictures are beautiful. I've only been viewing them on an iPad and I can't wait to do some enlargement prints. This is a great low-level professional level mirrorless, and it has tons of features, but the visible controls are traditional so I could charge up the battery and start shooting with great results. If you're willing to go a little over $2k, you won't regret it. Adorama is always great to deal with and worked with me on some camera/lenses trade-ins. If your thinking about going full frame, give this camera some consideration.
KENNETH P.
2025-07-29T21:48:14
Great bundle and the camera is everything I was looking for.
MARK M.
2025-07-18T08:08:01
Ordering was smooth, the site worked perfectly, and the bundle matched the complete product description. It shipped in two business days, arrived well-packaged, and everything works flawlessly. No issues with the camera or accessories. Overall, a positive experience and I'd buy from them again.
KATE A.
2025-05-29T10:22:43
Excellent compact camera. I was looking to upgrade my Sony A7III and was perfectly happy to get the A7IV, but I saw this model had pretty much the same specs in a smaller body. I like how the viewfinder is off to the side, so my nose doesn't activate the touchscreen. Can't seem to disable the electronic shutter noise, which is the only drawback to far.
JUSTIN L.
2025-05-21T08:20:12
Amazing camera!
ARCHIE M.
2025-05-01T08:07:05
I really recommend this camera! The best
ALINA K.
2025-01-04T09:27:11
This is my 2nd Sony a7iv. Love this versatile all around camera. It always makes my work easier. Adorama's bundle just makes the experience that much better. Thanks Adorama!
GUY L.
2024-12-24T08:00:38
After a lot of shopping around for our camera, Adorama gave us the best pricing and fabulous customer service! Meyer is the best!!
JUDY R.
2024-11-28T12:32:28
I recently upgraded from the Sony A7 III to the A7 IV, and I couldn't be happier! Sony has addressed every issue I had with the A7 III, making the A7 IV a substantial upgrade that is absolutely worth the extra cost. The difference between the two cameras is night and day. The improved autofocus system, higher resolution sensor, and the incredible dynamic range have completely elevated my photography experience. The user interface feels more intuitive, and the additional customization options make it easier to tailor the camera to my workflow. The A7 IV truly shines in both photo and video performance, offering a level of versatility that the A7 III just couldn't match. If you're on the fence between the A7 III and the A7 IV, I can't recommend the A7 IV enough. It's a no-brainer upgrade for anyone who wants the latest and greatest in Sony's lineup. A big shoutout to Adorama for their excellent service-my camera was shipped quickly and arrived in perfect condition. I've always had great experiences with them, and this was no exception.
Stephanie G.
2024-11-27T07:06:33
Coming from Canon to Sony i thought I was going to have a hard time adjusting to the menu but it felt seamlessly and more intuitive!!! I love this camera!!
EMMANUEL C.
2024-11-05T08:28:19
I ordered this in preparation for a last-minute corporate gig, and Adorama was able to deliver the camera within 2 days reliably. Your shipping department deserves congratulations. Also, I purchased the FX 30 KIT version because the extras are quite useful. I actually used the GREEN battery in my corporate gig; it held up quite well in relation to the original Sony battery.
ALEJANDRO C.
2024-09-12T11:38:40
I got everything I wanted for almost half the price I was going to spend on other stores. The customer service were great a guy Name Jeffrey got me everything I needed and made sure that everything was compatible
MARQUETTE G.
2024-06-29T19:36:28
First of all, the package Adorama assembled (Sony A7CR, extra battery, charger, 128GB UHS II 60v card and camera bag) is the deal of the century. Now for the pros: This camera totally rocks. 61mb Sony BSI sensor. A small form factor. I got the Sigma 50mm f1.2 lens and the images are jaw dropping. (Save $600 from Sony's 50mm f1.2) While reviewers have crapped all over the articulating LCD and EVD I found them to be just fine. The resolution on the articulating screen is just fine. And at .70x the EVF is hardly the horror reviewers would have you believe. Now for a back story: Originally I was going to get the Hasselblad 907X with one of their awesome f2.5 XCD lenses (I was leaning toward the 38mm which is like a 30mm equiv. in full frame). The 907X form factor with it's upward flipping rear LCD that harkened to the classic Hasselblad 500CM's 6x6 frame turned me on to the square format and the Hasselblad "experience" (peering down into a finder). Then I read about the A7CR (and the A7C II) and its "flippy" screen. I thought with the amazing grip (that is enhanced with an included piece that extends the grip allowing your pinky to add additional grasp to the body) AND shooting in the square 1:1 format I could hold the camera VERTICALLY and achieve a somewhat similar experience (i.e. looking down at an LCD for shot composition. If you're shooting 1:1 it doesn't matter whether the camera is held horizontally or vertically and you'll have a somewhat lightweight 61mp beast with an AF system 907X (with either the 50 mp CFV 50C, 100mp CFV 100X as well as X1D, X2D users can only DREAM about). (Of course if you crave the brilliant Swedish industrial design admittedly the A7CR (and the A7C II) doesn't hold a candle. But essentially for thousands of dollars less than what the Swedes have wrought you can mimic the 907X experience with far superior AF and nearly equally good images (sans the Hasselblad "color science" I suppose but Sony's ain't too shabby either) for THOUSANDS of dollars less. The AF is the best in the business. If you prefer shooting 61mp in the 3:2 format buy Sony's dirt cheap but very sharp (at f4-f5.6) 28mm f2 lens and you've got a poor man's Leica Q3. A poor man's Hasselblad and poor man's Leica Q3 in one body? How cool is that. The iPhone-like touch screen and touch controls are VERY good. Cons? The menu which I hear is a vast improvement from Sony's historically awful menus is actually not all that bad. But it IS overwhelming. While you can certainly plow through it on your own, the pdf "guide" you can download from the Sony Website which reads like War & Peace WILL help you master it. Just be prepared to study it like you would for a Bar Exam. The customizable buttons and personalized setups are daunting. The glowing reviews of the menus and minimalist layouts of the Hasselblads and Leicas DO cause one to wish if Sony could develop camera software that would have a repository of all the functions each camera would always have that would allow you to create a menu you could tailor perfectly to your tastes with just the functions you want but with others available to add should you change your mind. While I've been a huge fan of the fully articulating rear LCD that I first experienced with the Lumix G1 I'm not as fussy about it as some reviewers have been who've complained about the screen having to be swung out to the left side at times. My only problem is this: I like the fact that you can always turn the screen of the rear LCD inward toward the camera body to protect the screen (the rear housing is facing toward you on the back). But when you do that there is a lag time with the EVF when you're ready to shoot (or film) when you bring the EVF to your eye. To make the viewing in the EVF instantaneous the LCD must face outward. (If there's a way for the EVF to remain active when the rear LCD is turned inward I haven't found it yet. It might be something simple like a setting in the dizzying menu system that keeps the EVF on no matter what...in other words by deactivating the sensor that turns the LCD off when you move toward the EVF and vice versa. (By the way the sensor is EXTREMELY sensitive. I was fiddling with the menus and each time my hand came even remotely close to the sensor by the EVF the LCD screen turned black!) So aside from these issues which pale in comparison to what I totally love about this camera, the Sony A7CR is masterpiece.
PETER B.
2024-06-11T17:09:06
Love this camera. I'm still learning it but so far have been able to take fantastic photos.
KIM G.
2024-06-11T08:14:50
Love the service for years. Well trusted for years which made the transaction much easier.
ROBERT I.
2024-04-02T08:18:05
As a beginner to higher-end photography, this camera has been a delight! The learning curve is minimal right out of the box; its automatic settings make it SUPER easy to start shooting high-quality photos.
NICK C.
2024-03-09T10:27:37
I was expecting to like this camera, but I love it! I purchased this camera and lens for an upcoming trip and wanted to be familiar with it before we left. I have taken it out on a few trail runs and absolutely love it. Super sharp images, and much easier than I thought to make the change from Nikon to Sony. I was looking for something lighter to travel with and the Sony Alpha a7 fits the job perfectly.
JO L.
2024-01-30T05:20:32
Good lens, I however did expect a little more out of a G Master lens. It does struggle quite a bit to autofocus
Jeremy L.
2023-12-04T00:53:05
This is a great value. Is it the best bag? No. But does it work fine, carry a body and 3-4 lenses? Yes. It's built well enough and it's great quality for the price. Perfect starter kit in my opinion. Saves a lot of money on getting started that you can invest in better lenses.
Jeremy H.
2023-12-04T00:18:12
It's a fantastic lens. I love the gm lenses and this is a great lens in so many situations.
Jeremy H.
2023-11-05T11:01:52
The best camera I've ever had.
CLAUDIO G.
2023-10-29T04:05:54
Perfect for real state photography
CLAUDIO G.
2023-10-03T01:01:04
The lens is amazing. The tripod is a good value and is sturdy, which makes the bundle a good deal. The filters are garbage and do but belong on a GM lens. I don't trust the cleaning kit for use on this lens but I will use it to clean cell phones and tablets.
Phil S.
2023-08-29T08:08:54
For me the Sony A7IV was a huge upgrade. The touch screen mixed with the autofocus is a dream come true. This camera has also pushed me into much higher end video production which was the biggest incentive for buying. It does have it's issues with video, mainly overheating, and it is something to consider. Overall it is an amazing camera.
Matthew C.
2023-06-29T05:10:41
Amazing package.. highly recommended
Tariq o.
2023-06-15T09:39:25
Fantastic camera. Eye autofocus a major step up from the A7III/C that I had before. Menu system is also a great improvement and I like the ergonomics. That the shutter can close when off to protect from dirt is a big plus. Definitive buy recommendation along with the amazing lens options that exist for E-mount.
OLE M.
2023-06-12T23:25:29
Love the kit, Thank you Adorama
JACOB R.
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Browse our FAQ
Black
1x Hot Shoe
1x 1/4"-20 Female (Bottom)
32 to 104°F / 0 to 40°C
-3 to 20 EV
Continuous-Servo AF (C), Direct Manual Focus (DMF), Manual Focus (M), Single-Servo AF (S)
28 to 70mm
f/3.5 to 5.6
f/22 to 36
75 Degree to 34 Degree
7, Rounded
55 mm (Front)
Sony E
Actual: 34.1 Megapixel
Effective: 33 Megapixel (7008 x 4672)
35.9 x 23.9 mm (Full-Frame) CMOS
Sensor-Shift, 5-Axis
No
Stills & Video
Mechanical Focal Plane Shutter and Electronic Rolling Shutter
1/8000 to 30 Seconds
1/8000 to 1/4 Second in Movie Mode
Bulb Mode
Photo
Native in Manual Mode: 100 to 51,200 (50 to 204,800 Extended)
Native in Auto Mode: 100 to 12,800
Video
Native in Manual Mode: 100 to 51,200 (100 to 102,400 Extended)
Native in Auto Mode: 100 to 51,200
Center-Weighted Average, Highlight Weighted, Multi-Zone, Spot
Aperture Priority, Auto, Manual, Program, Shutter Priority
-5 to +5 EV (1/3, 1/2 EV Steps)
2500 to 9900K
Presets: ATW, AWB, Auto, Cloudy, Color Temperature, Color Temperature Filter, Custom, Daylight, Flash, Fluorescent (Cool White), Fluorescent (Day White), Fluorescent (Daylight), Fluorescent (Warm White), Incandescent, Shade, Underwater
Up to 10 fps at Maximum Resolution for up to 1000 Frames (Raw, JPEG)
Yes
2/5/10-Second Delay
1:1, 3:2, 4:3, 16:9
HEIF, JPEG, Raw
14-Bit
H.264/XAVC S-I 4:2:2 10-Bit
UHD 4K (3840 x 2160) at 24.00/30.00/60.00 fps [240 to 600 Mb/s]
1920 x 1080p at 23.98/25/29.97/50/59.94 fps [89 to 222 Mb/s]
H.265/XAVC HS 4:2:2 10-Bit
UHD 4K (3840 x 2160) at 24.00/60.00 fps [50 to 200 Mb/s]
H.265/XAVC HS 4:2:0 10-Bit
UHD 4K (3840 x 2160) at 24.00/60.00 fps [30 to 150 Mb/s]
XAVC S 4:2:2 10-Bit
UHD 4K (3840 x 2160) at 24.00/30.00/60.00/120 fps [100 to 200 Mb/s]
1920 x 1080p at 23.98/25/29.97/50/59.94 fps [50 Mb/s]
XAVC S
4:2:2 10-Bit
UHD 4K (3840 x 2160) at 23.976p/25p/29.97p/50p/59.94p
Full HD (1920 x 1080) at 23.976p/50p/59.94p
Full HD (1920 x 1080) at 50i/59.94i
4:2:0 8-Bit
UHD 4K (3840 x 2160) at 23.976p/25p/29.97p/50p/59.94p
Full HD (1920 x 1080) at 23.976p/50p/59.94p
Full HD (1920 x 1080) at 50i/59.94i
Yes
No
No
Stereo
XAVC S: 2-Channel 16-Bit 48 kHz LPCM Audio
MPEG4: 2-Channel AAC LC Audio
Slot 1: CFexpress Type A / SD (UHS-II)
Slot 2: SD/SDHC/SDXC (UHS-II)
1x HDMI Output
1x 1/8" / 3.5 mm TRS Stereo Headphone Output
1x 1/8" / 3.5 mm TRS Stereo Microphone Input
1x USB-C Input
1x Sony Multi/Micro-USB Remote Input
1x USB-C (USB 3.2 / 3.1 Gen 1) Data Input/Output (Shared with Power Input)
Wi-Fi 4 (802.11n), Bluetooth 4.1
Yes: Android & iOS
App Name: Creators' App
Functionality: Access Stored Files, Adjust Settings, Remote Control, Setup
GPS
3"
1,036,800 Dot
Free-Angle Tilting Touchscreen LCD
Electronic (OLED)
0.5"
3,680,000 Dot
23 mm
1
Approx. 0.78x
-4 to +3
No
Auto, Fill Flash, Hi-Speed Sync, Off, Rear Sync, Red-Eye Reduction, Slow Sync
1/250 Second
TTL
Shoe Mount
required, included
Lithium ion
non-universal
1
5.2 x 3.8 x 3.1" / 131.3 x 96.4 x 79.8mm
1.4 lbs (658g) (Body with Battery and Memory)
192223220614






Better than phone for capturing memories and travel photos
By KYLE P.
I got the Sony ZV1 to use as my main portable camera instead of my cell phone. It will not replace my dslr, but it does come in handy for traveling compared my iphone se 2nd gen. It?s nice to have something so portable and it can do a lot more than your phone can in terms of quality and features. I feel it?s best to have a portable camera for capturing memories instead of having to rely on your phone since my last iPhone deleted a lot of my pictures on me so this is a lot more reliable havin...
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A camera that has no equal
By DAVID T.
The a1 has no pier. It?s an incredible camera! I bought one to try and was so impressed I bought a second a1 with full set of lenses and sold all of my Nikon gear.
About The Alpha a7 IV Mirrorless Camera with FE 28-70mm f/3.5-5.6 OSS Lens
While the Alpha a7 IV Mirrorless Camera with FE 28-70mm f/3.5-5.6 OSS Lens is a high-quality, advanced, and innovative piece of technology, it's also a powerful and sophisticated tool for both professional photographers and videography enthusiasts. This camera boasts a full-frame 33MP Exmor R back-illuminated CMOS sensor, delivering exceptional speed and superior image quality. The sensor's copper wiring enhances transmission speeds and facilitates faster AD conversion, enabling 10-bit 4:2:2 4K recording up to 60p.
The Alpha a7 IV's sensor also offers improved color reproducibility, low-noise performance across all sensitivities, and a dynamic range of over 15 stops. This, coupled with increased autofocus speed and precision performance, ensures improved color gradation, detail rendering, and natural-looking human skin textures.
The BIONZ XR image processor, also found in the Sony Alpha 1 and Alpha 7S III models, offers up to an 8x increase in processing speed. This engine focuses on real-time processing of autofocus, image recognition, and image quality adjustment to minimize processing latency, delivering increased movie and still processing power.
The Alpha a7 IV also excels in creating beautiful images with reduced noise. The powerful BIONZ XR processing engine, combined with the capabilities of the back-illuminated Exmor R image sensor, reveals higher subjective resolution, exquisite detail, and texture even in medium and high sensitivity ranges. The camera maintains impressively low levels of noise throughout the standard range of ISO 100-51200, which can be expanded to ISO 50-204800 for stills and ISO 100-102400 for movies.
The camera's full dynamic range of 15 stops allows the Alpha7 IV to use image data from the sensor's 33-megapixels to render remarkably delicate detail in landscapes and scenery. This stunning image quality is a testament to Sony's unrivaled experience in both still-image and movie creation.
For videographers, the Alpha 7 IV offers an impressive range of video recording options, including 4K 60p recording, 4:2:2 10-bit recording, and 7K oversampling for beautifully expressive, richly detailed images. The camera also supports S-Cinetone, delivering natural mid-tones for healthy-looking skin color, soft colors, and gorgeous highlights.
The Alpha 7 IV is the first in the Sony Alpha series to provide compensation for focus breathing, using Sony's original Clear Image Zoom technology to automatically maintain a consistent angle of view for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery.
The camera's Fast Hybrid AF system combines 759 phase-detection AF points and 425 contrast-detection AF points, covering roughly 94% of the image area for both stills and movies. This vast collection of data is analyzed in real time by the powerful BIONX XR processing engine to achieve the AF system's impressive results.
The Alpha a7 IV also features Sony's smart AI-based Real-time Tracking, improved Real-time Eye AF, and Real-time Eye AF for birds for stills and movies. The camera allows 10-frame-per-second continuous shooting with a massive buffer, making it a versatile tool for a wide range of photography and videography needs.
Experience the convenience of faster post-production workflows, thanks to transfer speeds reaching up to 200MB/s. This is made possible by the SanDisk QuickFlow Technology, which optimizes performance for rapid media offloads. For maximum speed efficiency, pair this card with the SanDisk Professional PRO-READER SD and microSD (sold separately).
The Extreme PRO 128GB UHS-I U3 SDXC Memory Card is not just about speed; it's also about reliability. Rated UHS Speed Class 3 (U3) and Video Speed Class 30 (V30), this card allows you to capture sequential burst mode shots without a hitch. Whether you're shooting a fast-paced sports event or a serene landscape, this card ensures you capture every frame in stunning detail.
Built to withstand the rigors of professional use, this memory card is temperature-proof, waterproof, shock-proof, and x-ray-proof. Whether you're shooting in the desert heat or the arctic cold, you can trust this card to perform.
Additionally, the card includes an offer for RescuePRO Deluxe 2-year data recovery software. This valuable feature allows you to restore images you may have accidentally deleted, providing an extra layer of security for your precious memories and professional work.
In summary, the Extreme PRO 128GB UHS-I U3 SDXC Memory Card is more than just a storage device; it's a powerful tool designed to enhance your creative process and improve your workflow efficiency.
The Alpine 200 is designed with intention and innovation, offering a smart, guided design that ensures your comfort during extended shoots. The interior is highly adaptable, with three large movable dividers that securely cradle your main camera and lens. Additionally, six smaller separators offer creative solutions for organizing your photography gear, ensuring everything has its place.
Accessibility is paramount with the Alpine 200. The backpack offers a variety of entry points to quickly reach gear and accessories, including a dedicated compartment for up to an 8-inch tablet, all secured with weather-sealing to safeguard against the elements. The top flap features a quick grab-and-shoot access point, allowing you to capture moments at a moment's notice without fumbling through your bag.
Organization is further enhanced with individual small pouches that act as 'floating' organizers, perfect for those items you need to grab without delay. The backpack's drawstring closures, modular exterior attachment points, and clip snap locks add to its versatility, while extra connector loops invite additional gear attachments.
Comfort is not overlooked, with the Alpine 200 boasting a back-saving design that includes loose mesh overlay backside cushions for breathability and padded shoulder straps for ease of carry. The over-the-top straps come with additional compartments, a water bottle holder, a tripod cup, and two secure straps for extra gear.
For the photographer who values preparedness, the Alpine 200 also features two zippered sections for smaller essentials like pens, ID cards, papers, and passports, plus a lock/hook on a strap for added security. The familiar backpack form is elevated with support and wisdom, ensuring that your gear is always within reach.
Finally, the Any&All weather [AW] cover provides comprehensive protection for your gear from rain, snow, dust, sand, and even the occasional water splash, ensuring that no matter the conditions, your equipment remains safe and sound. The Alpine 200 Lightweight Compact Camera Backpack is not just a carrying solution; it's a durable, spacious, comfortable, stylish, and practical asset for any photographer's arsenal.
Green Extreme cells are designed to meet or exceed the original manufacturers' specifications for compatibility and performance. Green Extreme Batteries encourage conservation through renewable energy cells to maximize their use and to contribute in a modest way to energy responsibility. Even our packaging is composed of recycled materials. Green Extreme packs are available for many popular models to power up the most energy-demanding cameras and devices.
https://www.sony.com/electronics
800-942-7669
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