Apple MacBook Neo 13" with A18 Pro Chip, 6-Core CPU and 5-Core GPU, 8GB Memory, 256GB SSD, Indigo, and AppleCare+ Bundle with Student Essentials Kit

Love at first Mac.
Introducing MacBook Neo, an amazing Mac at a surprising price. With a durable design, beautiful colors, and powerful features, it's a magical new way to fall head over heels with Mac, every day. Welcome to the family.

Durable design.
MacBook Neo is made with a durable recycled aluminum enclosure that helps it reach 60 percent recycled content by weight, the most ever in any Apple product.

Display.
With outstanding resolution and 500 nits of brightness, the 13-inch Liquid Retina display brings photos, websites, and videos to life with refreshing clarity and vivid colors.

Keyboard and trackpad.
The Magic Keyboard delivers a precise and comfortable typing experience. And the large Multi-Touch trackpad lets you tap, pinch, swipe, and click anywhere.

Touch ID.
The model with Touch ID lets you easily unlock your MacBook Neo, sign in to websites and apps, and download apps with the touch of your finger.

Camera.
The 1080p FaceTime HD camera gives you a clear and crisp appearance on video calls.

Mics and speakers.
Two side-firing speakers deliver immersive sound, and dual microphones isolate and enhance your voice for crystal clarity.

Connectivity.
Two USB-C ports and a headphone jack let you connect a variety of accessories, transfer your data, and charge MacBook Neo.

The muscle for your hustle.
The A18 Pro chip helps you run your go-to apps, fly through everyday tasks, tap into your creativity, and play action-packed games. So whatever your day brings, you can move at the speed of inspiration.

Everyday productivity.
Answering email, taking video calls, browsing the web, updating after - - - school schedules, sharing photos - master your to - - - do list with MacBook Neo.

Conquer your courses.
MacBook Neo is perfect for learning, whether you're cramming for finals, using Apple Intelligence to summarize class notes, or creating presentations.

Make work feel like play.
From building spreadsheets to managing payroll, MacBook Neo gets the job done.

Amusement perks.
With impressive graphics and a vibrant Liquid Retina display, your movies, shows, videos, and games are incredibly detailed.

Fly through everyday tasks.
The A18 Pro chip breezes through your go-to apps and AI activities, putting power and efficiency at your fingertips.

Your constant companion.
MacBook Neo is ready to go where you go, from early-morning classes to late-night browsing.

A feast for the senses.
Photos and videos pop with rich contrast and sharp detail. Text is crisp for easy reading. And dual side-firing speakers surround you in sound.

13" Liquid Retina display with support for 1 billion colors.

The 1080p FaceTime HD camera delivers vibrant video so you always look your best.
A dual-mic array with beamforming technology isolates and enhances your voice while minimizing background noise. Your voice sounds focused and clear.

Dual side-firing speakers deliver immersive sound. And Spatial Audio with support for Dolby Atmos creates a 3D listening experience for music, shows, and movies.

From to - - - do to ta - - - da.
The AI apps and tools you use the most, like ChatGPT and Canva, run beautifully on MacBook Neo. It delivers a smooth, versatile AI experience - opening up new possibilities for your work and hobbies.

Built for Apple Intelligence.
Apple Intelligence is the personal intelligence system that helps you write, express yourself, and get things done. And it comes fully integrated into MacBook Neo.

Writing Tools.
Proofread your text and rewrite different versions until the tone and wording are just right, and summarize selected text with a click.

Genmoji.
Express yourself with delightful, custom-made emoji. Type a description or mix your favorite emoji to create something entirely new.

Clean Up.
Perfect your photos by quickly removing distractions and unwanted background objects with a simple highlight and click.

Great powers come with great privacy.
Apple Intelligence is designed to protect your privacy at every step. It's integrated into the core of your Mac through on-device processing. So it's aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.

Smooth operator.
macOS is the powerful yet friendly operating system that makes a Mac a Mac. And if you already have an iPhone, everything will feel familiar. Simple navigation. Free, automatic updates. Apps that run without a hitch. All wrapped up in a design with Liquid Glass, bringing clarity to everything you do.

Easy. Does it all.
macOS feels simple and intuitive - quickly access your apps and files, neatly tile multiple windows, and efficiently navigate with the Multi-Touch trackpad.

Built-in Apple apps.
Browse the web with Safari. Create gorgeous presentations in Keynote. Call friends on FaceTime. MacBook Neo comes loaded with apps ready for your everyday work and play.

Use your go-to apps.
rom Microsoft 365 Copilot to Zoom, the apps you know and love run wonderfully on Mac. Just download your favorites from the App Store - and discover thousands more along the way.

Make it yours.
Personalize your MacBook Neo with light or dark mode, add color-tinted icons, or enlarge or shrink your Dock and toolbars to a size that's just right for you.

Act fast with Spotlight.
Quickly find things on your MacBook Neo and see suggestions from apps, files, actions, the internet, and your Clipboard.

Better together.
Mac and iPhone are incredible on their own. But when you use them together, you unlock a world of amazing features. Start an email on your iPhone and finish it on your Mac, copy and paste across devices, and even use iPhone as a hotspot for your Mac. It's like magic.

Call and text from your Mac.
Make or take calls directly from your MacBook Neo just like you do on your iPhone. And the texts on your iPhone also appear on your Mac, so you can continue conversations across devices.

Start here. Finish there.
With Handoff, when your devices are near each other, you can seamlessly pass your works-in-progress from one device to the other - like starting an email or editing a note on your MacBook Neo and finishing it on your iPhone.

Use your iPhone from your Mac.
iPhone Mirroring lets you see and use the screen of your iPhone on your MacBook Neo display. And when you're playing music, running a timer, or tracking a delivery, you can view and control these Live Activities on your iPhone and your Mac.

Share by air.
With AirDrop, you can quickly share large files between your MacBook Neo and iPhone. You can also choose to share with others around you who have a Mac, iPhone, or iPad. It's never been easier to send and receive photos, documents, and more - even without a Wi-Fi network.

No Wi-Fi? No problem.
With Instant Hotspot, you can share the cellular connection on your iPhone with your nearby MacBook Neo. So you can get online even when you don't have a Wi-Fi signal.

Copy and paste across devices.
Use Universal Clipboard to copy images, video, or text from an app on your iPhone. Then paste into another app on your nearby Mac - or vice versa.

Intuitive by design.
Feel at home in no time, even if you've never used a Mac before. The MacBook Neo experience feels familiar and effortless from the very first time you start it up.

Setup in a snap.
Use your iPhone to import files, apps, and more from iCloud with Setup Assistant. Switching from a PC? Migration Assistant makes setup quick and straightforward. If you need more help, Apple Support is always just an online chat, phone call, or in-store appointment away.

Access files anywhere.
iCloud privately stores your photos, contacts, and documents in one place so you can access them on all your Apple devices - and easily share files between devices.

Remarkably reliable.
Free, regular software updates help avoid crashes and keep your Mac running smoothly and securely for years to come. These updates also deliver new features that can make an already incredible Mac even better.

Tips on tap.
Use the built-in Tips app to get the most out of your Mac. Discover tricks, search for specific topics, browse user guides and collections, and stay up to date with the latest suggestions.

Never used a Mac? No problem.
Mac is easy to learn and easy to use. And if you're considering making the switch from PC to Mac, getting started is a breeze.

No compromises.
MacBook Neo is built from the ground up with advanced security protections that come standard on every Mac. Automatic data encryption, free antivirus protections, and regular software updates give you the peace of mind that you and your data stay safe online.

Lock Key or Touch ID.
The MacBook Neo model with Lock Key lets you wake and lock your screen and power your Mac on and off. The MacBook Neo model with Touch ID uses your fingerprint to unlock your Mac, authorize payments, and sign in to apps and sites.