Finding the Interesting in the Ordinary: Getting the Shot with Corey Rich

A lot of work goes into capturing those unexpected moments, and that’s precisely what we demand of photographers these days. In this Tech Tip, photographer and director Corey Rich riffs on the creative process of turning ordinary situations into unpacked moments that make for surprising pictures. It begins by having an intimate knowledge of your genre, then knowing how to steer clear of the cliched picture. After that, it’s all about photography fundamentals: composition, lighting, moment. Push your gear to the max, and let your creativity soar. The goal is to come away with a photograph that captures a normal situation in a way we’ve never seen before.