New York, NY (PRWEB) May 7, 2009 — The Adorama Imaging Resource Center (AIRC) has undergone a significant facelift, and has been renamed the Adorama Learning Center (https://www.adorama.com/alc). Consisting of thousands of photography-related articles, how-to tips and product reviews, the Adorama Learning Center is now more user-friendly and interactive. It is a unique online photography resource that just got even better.
New features include the ability for visitors to comment on and rate any article. Easy social network bookmarking tools, RSS feeds for every category, and a new Blog and Podcasts have also been added. The look and feel of familiar features such as “100 in 100,” the Adorama Learning Center’s popular, ongoing photo tip-of-the-day feature, have been improved and the layouts widened in order to accommodate larger illustrations, while navigation has been made more flexible and user-friendly.
 With over 3,000 articles on the site–and that number is growing daily–it became essential for us to improve the navigation and make it easier for visitors to find the content they’re looking for  |
Expanded product reviews
In addition to a new look, the Adorama Learning Center is providing more product reviews. This week, for example, reviews are being posted about the Canon 300mm f/2.8L IS lens, the Leica M8 digital rangefinder lens, the Leica 28mm f/2.0 Summicron lens, and Kodak Ektar 100 film in 120 format. While these are pro items, expect reviews of consumer-level DSLRs and other products in the near future.
3,000 articles…and growing!
“With over 3,000 articles on the site–and that number is growing daily–it became essential for us to improve the navigation and make it easier for visitors to find the content they’re looking for,” notes Editor Mason Resnick. The content has been divided into more than 30 categories, including two distinct areas for picture-taking ideas and product-oriented articles and reviews. The daily-updated News Desk continues, with a new, improved look.
Adorama Learning Center Backgrounder
The Adorama Learning Center, since its original incarnation in 2003 as the Adorama Academy, has been providing free, essential information for photographers at all levels of experience. A part of Adorama Camera, Inc., one of the largest camera retailers in the United States, the Adorama Learning Center is a unique resource for photographers because it is housed within a retail web site.
“The Adorama Learning Center’s editorial content is written by a team of seasoned photography journalists, many of whom come from well-known print photo publications and other web sites, as well as well-known photographers,” notes Editor Mason Resnick. “Our mission, through the Adorama Learning Center, our new Blog and Podcasts, and our on-site Workshops @ Adorama series, is to educate our current and future customers with unbiased information about the latest equipment, as well as providing helpful advice and insights on how to get better photos. The launch of the Adorama Learning Center shows Adorama’s commitment to supporting our customers before, during, and after the sale, and building a community of photography enthusiasts and imaging professionals.”
