CES: Samsung overhauls compact camera line

Written by Adorama News Writer
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Published on January 6, 2008
Adorama News Writer
Adorama ALC

(shown), a 10MP compact camera that captures high-definition video and has a 3.6x optical zoom that starts at 24mm (35mm equivalent). The new NV line is filled out by the 8.1MP NV30 and 10MP NV40, both of which feature a 3x optical zoom lens and claimed improved shutter lag and image quality. The L210, L110 and L100 are 10 and 8MP cameras with face detection, self-portrait and red-eye fix modes. Finally, the low-end S760 and S860 (7 and 8MP, respectively) offer 3x zoom lenses, and face detection for under $200.



For details, read the four Samsung press releases:


Samsung Unveils 10 Mega-Pixel DSC With High-Definition Video Capability


NV24 HD is the World’s Smallest 24mm Ultra-Wide Angle, 10 Mega-Pixel Digital Camera



Las Vegas, NV – Samsung today introduced the NV24 HD – a 10 mega-pixel point and-shoot digital camera capable of shooting high-definition video. Additionally, with measurements of 3.8″ x 2.4″ x 0.7″, the NV24 HD hits the mark as the world’s smallest, 24mm ultra wide angle, 10 mega pixel digital camera. The flagship model of Samsung’s revolutionary and award-winning NV Series, the NV24 HD is the ideal digital camera to compliment the high-definition lifestyle of today’s tech savvy consumer.



The NV24 HD gives shooters the ability to record video in 720p high-definition at a maximum frame rate of 30fps. Shooters can also take advantage of a movie stabilizer and optical zoom while recording video and with Samsung’s Successive Recording mode, can pause, and then resume filming without having to save the clips as individual files. Additionally, the NV24 HD utilizes H.264 compression, a codec for high definition video that has become an industry standard. To enjoy the NV24 HD’s high-definition video on an HDTV television, consumers simply dock the camera into a proprietary Samsung HDMI CEC (Consumer Electronics Control) cradle (sold separately). For added versatility, when the HDMI CEC cradle is connected to a high-definition Samsung digital television, end-users can navigate the NV24 HD’s menu using their TV’s remote control. The HDMI CEC cradle also gives shooters the ability to view and share their images in high-definition clarity, further enhancing the digital imaging experience.



With an ultra-wide angle, 24mm Schneider lens and 3.6x optical zoom, the NV24 HD gives shooters the ability to capture more of a desired scene and fit it into the frame, ideal for shooting landscapes or large groups of people. Combined with the camera’s new DRIM Engine, the NV Series’ new image processor which yields outstanding image quality and blazing speed, the NV24 HD is one of the most technologically advanced cameras Samsung’s digital imaging arsenal.



“When Samsung launched the NV-Series in 2006, our goal was to create a family of digital cameras that would redefine the digital imaging industry,” said Stewart Henderson, Vice President Marketing, Samsung Opto-Electronics America. “We took our R&D and engineering to a whole new level and the result was groundbreaking. That same level of dedication is evident in our newly introduced NV digital cameras, especially with the NV24 HD. Our design engineers rose to the challenge of developing a digital camera to compliment the high-definition lifestyle of today’s consumer and I’m proud to call that camera the most advanced point-and-shoot camera in Samsung’s history,” concluded Mr. Henderson.



Adding to the NV24 HD’s impressive feature set, Samsung has also included
Dual Image Stabilization, which combines both Samsung’s improved and Optical Image Stabilization (OIS) and Digital Image Stabilization (DIS). When selected, OIS and DIS work simultaneously to provide blur -free images, no matter how shaky the user’s hand may be.



In keeping with the NV-Series’ philosophy of encouraging users to get the most out of their camera’s robust functionality, Samsung has included a new, secondary Photo Style Selector (PSS) dial. Located on top of the camera, opposite the standard mode dial, which allows users to set the NV24 HD to a designated shooting mode, the new PSS dial represents a revolution in both design and functionality. Empowering the shooter’s thumb, the PSS dial brings a host of creative effects to the fingertip, allowing the user effortless access to seven types of color profiles, including Soft, Vivid, Forest, Retro, Cool, Calm and Classic.



Situated on the back of the NV24 HD’s brushed black, stainless steel body is Samsung’s Smart Touch user interface. Smart Touch enables easy navigation of the camera’s comprehensive feature set by simply sliding a finger across the control buttons positioned around the camera’s 2.5″ LCD screen, which will automatically brighten or dim depending on the current lighting situation. For reviewing and sharing images with others, the NV24 HD also features an intuitive Multi-Slide Show. With Mutli-Slide Show, end users can playback their images using five different slide transitions and can also have their images set to scroll to the camera’s preloaded music or their own favorite MP3 files.



Users can also take advantage of advanced features such as Face Detection and Self Portrait mode. Face Detection technology makes taking pictures of family and friends a snap, as it detects up to nine faces and automatically adjusts focus and exposure to ensure better composition and image quality. Self Portrait mode is a unique functionality that takes the guessing out of taking a self portrait. By utilizing Face Detection technology, the NV24 HD automatically detect the user’s face, adjusts focus and exposure, and will only allow a photo to be taken if the subject is centered in the frame. Additionally, with the ability to shoot at ISO 3200 and 14 scene modes to choose from, including Night, Portrait, Children, Landscape, Close-Up, Text, Sunset, Dawn, Backlight, Fireworks, Beach & Snow, Café, Food, and Self Portrait, shooters can effortlessly adjust the NV24 HD and capture the best image possible in any setting.



The NV24 HD also boasts a Function Description feature. Designed to reduce the intimidation factor of the camera’s various modes, the Function Description automatically provides a brief and easy to understand description of each setting when scrolling through the camera’s menus, helping the end-user determine which setting is appropriate for their current shooting scenario.



NV24 HD: $349 MSRP – Available March 2008



Samsung Broadens Award-Winning NV-Series With Two New Models


NV30 and NV40 Represent the Evolution of Samsung’s Celebrated NV-Series



Las Vegas, NV – Samsung is proud to introduce two new additions to its award winning NV-Series of advanced point and shoot digital cameras – the 8.1 mega-pixel NV30 and 10 mega-pixel NV40. In addition to featuring elite NV-Series technology, such as the revolutionary Smart Touch user interface, the NV30 and NV40 also incorporate a new DRIM Engine image processor, for enhanced image quality and speed.



Combined with the cameras’ premium 3x optical zoom Schneider lenses, the new DRIM Engine yields outstanding image quality, producing some of the sharpest, most clear and color accurate images available today. The highest performing imaging sensor found in Samsung’s extensive array of digital cameras, the DRIM Engine also boasts a drastically improved shutter lag, shot-to-shot time and processing speed.



The NV30’s and NV40’s Dual Image Stabilization also adds to the shooting experience. Dual Image Stabilization combines both Samsung’s improved Optical Image Stabilization (OIS) and Digital Image Stabilization (DIS) modes. When selected, OIS and DIS work simultaneously to provide blur-free images, no matter how shaky the user’s hand may be.



“This is the next generation of Samsung’s award-winning NV series of digital cameras,” said Stewart Henderson, Vice President Marketing, Samsung Opto-Electronics America. “NV stands for New Vision, and the NV30 and NV40 are representative of the evolution of what has become our highly-successful, flagship line. At Samsung, we strive to deliver the most advanced, digital imaging solutions to consumers in products that not only offer a stylish design but also deliver images of incomparable quality. Samsung’s NV-Series raises the bar among the key players in this industry and is sure to continue to be a formidable challenger to such photographic brands’ competitive offerings,” concluded Mr. Henderson.



In keeping with the NV-Series’ philosophy of encouraging users to get the most out of their camera’s robust functionality, Samsung has included a new, secondary Photo Style Selector (PSS) dial. Located on top of the cameras, opposite the standard mode dial, which allows users to set the NV30 and NV40 to a designated shooting mode, the new PSS dial represents a revolution in both design and functionality. Empowering the shooter’s thumb, the PSS dial brings a host of creative effects to the fingertip, allowing the user effortless access to seven types of color profiles, including Soft, Vivid, Forest, Retro, Cool, Calm and Classic.



On the back of the cameras’ brushed black, stainless steel bodies, lies Samsung’s Smart Touch user interface. Smart Touch enables easy navigation of the cameras’ comprehensive feature sets by simply sliding a finger across the control buttons positioned around the cameras’ 2.5” LCD screens, which will automatically brighten or dim depending on the current lighting situation. For reviewing and sharing images with others, the NV30 and NV40 also feature an intuitive Multi-Slide Show. With Mutli-Slide Show, end-users can playback their images using five different slide transitions and can also have their images set to scroll to the cameras’ preloaded music or their own favorite MP3 files.



Users can also take advantage of advanced features such as Face Detection and Self Portrait mode. Face Detection technology makes taking pictures of family and friends a snap, as it detects up to nine faces and automatically adjusts focus and exposure to ensure better composition and image quality. Self Portrait mode is a unique functionality that takes the guessing out of taking a self portrait. By utilizing Face Detection technology, the NV30 and NV40 automatically detect the user’s face, adjusts focus and exposure, and will only allow a photo to be taken if the subject is centered in the frame. Additionally, with the ability to shoot at ISO 3200 and 14 scene modes to choose from, including Night, Portrait, Children, Landscape, Close-Up, Text, Sunset, Dawn, Backlight, Fireworks, Beach & Snow, Café, Food, and Self Portrait, shooters can effortlessly adjust the NV30 and NV40 and capture the best image possible in any setting.



The NV30 and NV40 also boast a Function Description feature. Designed to reduce the intimidation factor of the cameras’ various modes, the Function Description automatically provides a brief and easy to understand description of each setting when scrolling through the cameras’ menus, helping the end-user determine which setting is appropriate for their current shooting scenario.



These new NV cameras also have the ability to record at VGA resolution (640×480) at a maximum frame rate of 30fps. Shooters can also take advantage of the cameras’ movie stabilizers and 3x optical zooms while recording video and with Samsung’s Successive Recording mode, can pause, and then resume filming without having to save the clips as individual files.



NV30: $279 MSRP – Available February 2008

NV40: $329 MSRP – Available March 2008



Samsung Takes the Compact and Stylish L-Series to a New Level


With the Launch of the L210, L110 and L100



Las Vegas, NV – Samsung is proud to introduce three new models to its compact and stylish L-Series of point-and-shoot digital cameras. The new 10.1 mega-pixel L210 and 8.1 mega pixel L110 and L100 join the popular lineup and combine a number of features commonly found on higher-priced, more advanced models.



All three additions feature a high-quality, 3x optical zoom Samsung NV lens and pack a large, 2.5″ LCD screen which will automatically brighten or dim depending on the current lighting situation. For reviewing and sharing images with others, the L210, L110 and L100 also include an intuitive Multi-Slide Show. With Mutli-Slide Show, end-users can playback their images using five different slide transitions and can also have their images set to scroll to the cameras’ preloaded music or their own favorite MP3 files.



Compact and stylish, the L210 and L110 offer shooters Dual Image Stabilization, which combines Samsung’s Optical Image Stabilization (OIS) with Digital Image Stabilization (DIS). When selected, the two work simultaneously to provide blur-free images, no matter how shaky the user’s hand may be. For low-light environments and to help minimize the effect of camera shake, the L100 utilizes DIS to produce sharp, clear images.



The cameras also feature a number of user-friendly features, including Face Detection, Self Portrait and Auto Red Eye Fix modes. Face Detection technology makes taking pictures of family and friends a snap, as it detects up to nine faces and automatically adjusts focus and exposure to ensure better composition and image quality. Self Portrait mode is a unique functionality that takes the guessing out of taking a self portrait. By utilizing Face Detection technology, the L210, L110 and L100 automatically detect the user’s face, adjust focus and exposure, and will only allow a photo to be taken if the subject is centered in the frame. For enhanced versatility, shooters can remove red-eye during image playback, or for even greater convenience, set the cameras to Auto Red Eye Fix to automatically detect and eliminate red-eye from their images as they are taken.



“The new L-Series models are the ideal choice for consumers in search of a slim, stylish and feature packed digital camera,” said Stewart Henderson, Vice President of Marketing, Samsung Opto Electronics America. “With the L210, L110 and L100, consumers have access to a number of advanced and helpful features, including Face Detection and Self Portrait modes, the ability to shoot at ISO 1600, image stabilization, as well as MPEG-4 video.”



Another user-friendly feature of the L210, L110 and L100 is Function Description. Designed to reduce the intimidation factor of the cameras’ various modes, Function Description automatically provides a brief and easy to understand description of each setting when scrolling through the cameras’ menus, helping the end-user determine which setting is appropriate for their current shooting scenario. The cameras’ Photo Help Guide is another intuitive feature incorporated into the digital camera. Photo Help Guide offers the end-user a guided tour of how to take better images as well as easy-to-follow tips instructing them how to obtain excellent results.



The L210, L110 and L100 are also equipped with Samsung’s advanced i-movie mode, which offers users SVGA resolution (800×592), MPEG-4 video and advanced editing controls. By using the cameras’ Successive Recording mode, users can pause, and then resume filming of video clips without having to save the clips as individual files. Additionally, users can operate the cameras’ optical zooms and engage DIS image stabilization while filming to compensate for camera shake and to reduce blur.



L210: $269 MSRP – available March 2008

L110: $229 MSRP – available February 2008

L100: $199 MSRP – available February 2008




Samsung Announces New S-Series Models
S760 and S860 Extend Samsung’s Range of Entry-Level Digital Cameras



Las Vegas, NV – Samsung announces two new entry-level digital cameras – the 7.2 mega-pixel S760 and the 8.1 mega pixel S860. The two new models extend the range of Samsung’s S Series, which sets a new standard when it comes to today’s user friendly point and-shoot digital cameras.



Compact and stylish, the S760 and S860 feature a 3x optical zoom (35mm film equivalent: 38~105mm) Samsung SHD lens, and offer shooters Digital Image Stabilization (DIS) to help minimize the effect of camera shake and produce sharp, clear images, especially in low-light environments. Users can also take advantage of advanced features such as Face Detection and Self Portrait mode. Face Detection technology makes taking pictures of family and friends a snap, as it detects up to nine faces and automatically adjusts focus and exposure to ensure better composition and image quality. Self Portrait mode is a unique functionality that takes the guessing out of taking a self portrait. By utilizing Face Detection technology, the S760 and S860 automatically detects the user’s face, adjusts focus and exposure, and will only allow a photo to be taken if the subject is centered in the frame.



“Samsung brings a fresh perspective to the world of entry-level digital cameras with its S-Series,” said Stewart Henderson, Vice President of Marketing, Samsung Opto-Electronics America. “The S-Series offers the entry-level photographer much more than just family of bare-bones digital cameras, and that’s especially true with the new S760 and S860. Building on previous S-Series models, the S760 and 860 combine a number of advanced and fun features, all which are non-intimidating, easy to use and which encourage the end-user to experiment with all that the cameras have to offer.”



Users can also benefit from the cameras’ Function Description feature. Designed to reduce the intimidation factor of the cameras’ various modes, Function Description automatically provides a brief and easy to understand description of each setting when scrolling through the cameras’ menus, helping the end-user determine which setting is appropriate for their current shooting scenario. Additionally, with 11 scene modes to choose from, including Night, Portrait, Children, Landscape, Close-Up, Sunset, Dawn, Backlight, Fireworks, Beach & Snow, and Self Portrait, shooters can rest assured that they’ll be able to effortlessly adjust the cameras and capture the best image possible in any setting.



The S760 and S860 also boast a special effects “E” button, which gives users instant access to a host of creative controls, including options for resizing and rotating images, adjusting brightness, contrast and saturation levels, fixing red eye, and manipulating color such as saving captured images as B&W, Sepia, Red, Blue, Green, and Negative. Users can also shoot video with the S760 and S860. The cameras’ Movie mode lets users capture video in one of two resolutions, 320×240 or 640×480, at 30 frames per second in AVI (MJPEG) format. Just as in still-picture mode, the DIS image stabilization system can be engaged to compensate for camera shake and to reduce blur.



For maximum versatility, the S760 and S860 can be powered by two, readily available AA alkaline batteries, a considerable benefit for travelers and photographers on the go as they don’t have to worry about forgetting a battery charger at home.



S860: $179 MSRP – available January 2008

S760: $169 MSRP – available January 2008