Samsung’s new generation of cameras, camcorders focus on wireless connectivity

Written by Adorama News Writer
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Published on January 10, 2012
Adorama News Writer
Adorama ALC

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With smart phone sales eating into the compact camera market, Samsung is responding by introducing a revamped compact camera lineup with WiFi connectivity. Users can now more easily upload photos to social networks by using their cameras in conjunction with their smart phones or directly via a WiFi hotspot.

The WB850F offers a 21x superzoom, while the DV300F has a 1.5-inch front-facing LCD and the St200f is slim enough to fit in a purse or pocket. All include WiFi functionality. In addition to uploading to social networks, the cameras offer free cloud storage using Samsung’s AllShare Play and Microsoft SkyDrive.

Samsung also announced two slim “fashion” cameras, the ST77 and ST76, as well as several compact camcorders including the QF20, F80 and W300 (shown above).


For details, read Samsung’s press releases:

Samsung announces ultra-connected SMART Camera and Camcorder line-up throughout range

Optimum combination of superior picture-quality and premium Wi-Fi connectivity make capturing simpler, smarter and more sociable in an instant

Las Vegas – Jan 9, 2012 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today its continuing commitment to world-class innovation with the launch of its 2012 SMART Camera line-up, the industry’s most-connected range to date. Samsung’s Wi-Fi enabled technology and features have been developed for photographers of all levels to ensure their photography experience is simpler, smarter and more sociable, while offering complete peace-of-mind.

As a leading innovator in the digital imaging industry, Samsung Electronics is responding to growing consumer demand for integrated Wi-Fi enabled technology. The company’s pioneering SMART Camera range has been engineered to offer superior picture capturing, while maximizing simplicity throughout the entire photographic experience and ensuring that users are just one click away from seamless connectivity.

With more than half of the estimated 2.5 billion digital camera owners in the world sharing their photos via online and social networking sites, and over 100,000 Wi-Fi hot spots in more than 75 countries, the benefits of Wi-Fi have never been more important or accessible. Samsung’s extensive range of Wi-Fi enabled SMART cameras ensure that photographers of all levels, from teenagers to grandparents, can take full advantage of the wireless world – anytime and anywhere.

Following the success of the SH100, Samsung’s line of wireless SMART cameras comprises no fewer than five cameras and camcorders, all Wi-Fi enabled. Showcasing the new premium Wi-Fi connectivity, the recently announced WB850F is a world-class travel camera with 21x zoom capability. The WB850F allows budding photographers to create instant travelogues of their most memorable images with direct upload to Facebook, Picasa or Photobucket thanks to easy Social Sharing, so friends and family can catch up on their latest adventures in real-time. Samsung’s new DualView offering, the DV300F, with a 1.5” front-facing LCD screen is the ideal accessory for the perfect self-portrait. Using the camera’s Wi-Fi connection, photos can be easily and instantly uploaded to Facebook or YouTube via the Social Sharing feature. The SMART camera series also includes the slim and stylish ST200F which not only fits in a purse or pocket, but includes Wi-Fi functionality as well and allows images to be wirelessly saved to a computer in one click via the Auto Backup feature. Additionally, images can be saved to free Cloud storage with Samsung’s AllShare Play and Microsoft® SkyDrive® to make photos accessible through other connected devices.

Mr. Myoung Sup Han, Senior Vice President and Head of the Digital Imaging Business, Samsung Electronics said, “The ability to instantly share, securely save and automatically back-up images on the go make our newest line-up of SMART cameras must-haves for a whole range of photographers. This introduction of Wi-Fi functionality across our 2012 line-up demonstrates Samsung’s continuing commitment to ensuring our customers are provided with a simpler, smarter and more enjoyable camera experience, whatever their skill level. We will continue to create and bring to market innovative products that open up completely new photographic possibilities to our customers”

With Auto Backup, just Click and go!

Samsung’s Wi-Fi functionality enables users to automatically transfer and back-up photos directly to their home PC after a day of capturing images, allowing instant upload and storage. With customizable back-up options to ensure only desired images are shared, consumers enjoy greater peace of mind that photos are safe at home.

Share special moments on the big (and small) screen

With the new Samsung Mobile Link feature, these SMART cameras make it child’s-play to share, store and view photos across home and portable devices – whether direct to a Samsung Smartphone, tablet or internet-enabled TV. In addition, the TV Link capabilities make it easy to connect instantly to a home network of appliances and electronic equipment for additional sharing possibilities.

Sharing photos in an instant

With just one touch of selected photos or videos on a SMART camera, consumers can upload images wirelessly anywhere and anytime, instantly sharing special moments on social networking sites and online albums with the cameras’ Social Sharing feature. The latest wireless features prove that connectivity via Samsung’s SMART cameras opens a new world of creative storytelling, instantly and infinitely shareable. Share travel photos with loved ones on Facebook at the touch of a button.

Complete control at your fingertips

With the innovative Remote Viewfinder feature, users can remotely control camera settings and set-up shots via a connected Smartphone using the camera’s Wi-Fi connection. By adjusting the settings via a mobile device, users can create the perfect shot to ensure everyone is part of the picture or to capture the best shots from a distance.

Easy Email for personalized sharing

With the built-in Wi-Fi connectivity, emailing images directly from a Samsung SMART camera to friends and family could not be simpler. Using the onscreen keyboard allows personalized messages to accompany pictures so that special memories can be easily shared with a personal touch.

Save your memories securely to the Cloud

Whether at home or out with friends, the ability to upload images and video to the Samsung Allshare Play and Microsoft SkyDrive Cloud services, give users the freedom to take more pictures and the peace of mind that images are safe in the event of loss or damage to the camera. Users can simply access, transfer and backup images to one of these Cloud services or via the PC Auto Backup feature in the comfort of their home. Thanks to the TV Link feature, users can also search and enjoy large-scale images on a connected TV screen at the touch of a button.

Direct to Wi-Fi Devices to make connectivity a cinch

Consumers can connect their cameras to Wi-Fi enabled devices such as laptops, smartphones and tablets with Wi-Fi Direct, for quick and easy sharing and viewing of images. Whether they want to see pictures on the bigger screen of a laptop, or transfer to a tablet to use as a digital photo frame, Wi-Fi Direct is as easy to use as Bluetooth but offers a superior experience with increased speed and connection quality.

Samsung unites revolutionized design and outstanding performance
with its latest ST range compact cameras

The new Samsung ST76 and ST66 deliver flawless images from a stylish body

Las Vegas –Jan9, 2012–Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today the launch of its latest ST range compact cameras: the 16.1 Megapixel ST76 and ST66. Beautifully-styled yet powerful, the range boasts sleek, modern designs that deliver flawless images, while a host of fun features help inject maximum creativity into everyday shots.

The elegant new brushed-metal designs of the ST76 and ST66 give the range a classic, premium look that conveys a refined sense of style. All ST devices are compact enough to fit into any pocket and be taken anywhere to capture spontaneous moments, whether at the club, the beach or just spending time with friends. Each model is available in a range of vibrant and trendy colors to suit every personality with five different color versions of the ST76 and ST66.

Aided by the optical image stabilization available on the ST76, clear and steady images can now be achieved by any photographer, regardless of experience. Even when the light begins to dim, there is no reason to slow down. The F/2.5, 25mm wide angle bright lens available on both models is ideal for low-light shooting, thanks to its superior ability to capture light and therefore clear shots in the dark. The 5x optical zoom on each model helps ensure that detail isn’t lost when zooming in for a close-up. All captured on a 16 Megapixel CCD sensor, the ST range means that brilliantly clear images can be taken anywhere and in style.

Both the ST76 and ST66 include 720p HD Movie Recording at 30fps, so users can capture a priceless scene in quality that they will be proud to share later with friends and family.

“The ST range has always focused on bringing consumers the best in photography, encapsulated in a camera that’s not only easy to carry everywhere, but is stylish enough for you to be proud of, reflecting your own personal style,” commented Mr.Myoung Sup Han, Senior Vice President and Head of the Digital Imaging Business, Samsung Electronics. “With our new metallic designs and colors, we have continued in this commitment to combine superior imaging quality, cutting-edge aesthetics and features such as optical image stabilization and Live Panoramas to produce those outstanding results.”

Live Panorama to get everyone in the shot!

Live Panorama, featured on each of the new ST models, allows usersthe ability to capture even more of the action, facilitating wide panoramic shots, from scenic mountain peaks to large groups of friends. The Live Panorama feature allows the easy capture of large scenes by simply holding down the shutter button and sweeping the camera across the scene. Users can even preview the whole scene they’ve just captured via the LCD screen.

Smart Auto for the best possible picture

Smart Auto 2.0, available on all the new models in the ST series, identifies and automatically selects the most appropriate of its scene modes to provide users with the best possible result every time. From a fireworks display to a dimly-lit party, Smart Auto 2.0,’s scene detection technology identifies the shooting conditions and automatically tailors the settings to help achieve standout results.

Fun features to make your world come to life

Want to turn a portrait into an old film still, or put a friend’s face on a billboard? With the Magic Frame feature, it’s easy to create clever, poster-like images by selecting one of the built-in background templates, such as Wall Art, Full Moon, Magazine or Holiday. Point the camera at your subject, align it within the on-screen template and capture the fun.

For when one picture just isn’t enough, the Picture-in-Picture feature lets users insert one image into another — take one background shot, select the area to erase and then frame up your second shot in the space left behind. This can be anything from a friend’s face appearing in the middle of a plate to inserting a profile pictureonto Mount Rushmore!

Finally, users can also bend, stretch, and warp pictures of their friends and family for big laughs — with the Funny Face feature users can simply press the 5-direction key to enlarge heads or noses, or create hilarious distortions. And when the camera is moved, Face Tracking preserves the funny looks.

Samsung Brings Video to Life with its Strongest Camcorder Line-up Yet

Samsung makes recording and sharing amazing video easy for everyone with three new camcorders, led by the family-friendly and ultra-connected QF20

Las Vegas–Jan9, 2012–Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today the latest additions to its family of camcorders, offering a range of innovative features that appeal to film-makers of all abilities and ambitions. The new QF20 takes Samsung’s innovative Switch Grip feature one step further for even easier recording. The QF20 also introduces Wi-Fi connectivity to the camcorder line, revolutionizing the storing and sharing of movies. The F80, meanwhile, is the range’s go-anywhere family-friendly companion, while the W300’s rugged design is perfect for the on-the-road adventurer.

Flexible family fun with the Q20/QF20

The Q20 follows on from the popular and innovative Q10, incorporating the new Switch Grip II which now includes the Vertical Recording feature,increasing flexibility with three recording angles. The Switch Grip means that however the camcorder is held, the G-magnetic sensor inside recognizes the angle and turns the LCD display so it’s easy to see and control recording from any angle. The QF20 also boasts innovative Wi-Fi capability for uploading and sharing content, along with Auto-Backup to help quickly and securely backup your memories to your chosen PC.

The Q20’s stylish design houses 1080i Full HD recording, 20x optical zoom and creative functions in a slim and portable form. Ideal for busy young families, it is a lightweight and easy-to-use grab-and-go companion. Samsung’s new ‘Shake It’ feature incorporated in the Q20 gives an extra sense of fun to family movies, allowing artistic effects to be added randomly with a simple shake of the camera and Art time lapse effects including reverse time lapse can allow anyone to unleash their creativity! Meanwhile the camcorder’s One Touch recording function and touch-LCD make it easier than ever to control recording and editing on-the-go.

The all-terrain W300/W350 for extreme shots in extreme conditions

The W300 is the latest in Samsung’s rugged range of pocket camcorders, designed as the ideal companion for sports and outdoor enthusiasts. Water-proof up to five meters, shock-proof from heights of up to two meters and dust-proof, it allows users to capture all the action and adventure of an outdoor lifestyle in 1080/30p Full HD video. Its innovative range of value-adding features make it perfectly suited to extreme use, while its optional floating bumper featured in the W350 enables filming while floating the camcorder on water. The 5M BSI CMOS Sensor and F/2.2 Bright Lens also facilitate low-light shooting for high quality images.

Fun family moments in HD with the F80

The F80 is a family-friendly option that offers HD capabilities and upgraded image quality in an affordable and stylish package, full of intelligent features and powered by HDMI. With 52x optical zoom and 65x intelli-zoom, the F80 brings users closer to the action. The F80 also features 1280 x 720 30p recording for smooth and clear video capturing in clear and bright detail on the 1/3.2″ 5M pixel CMOS Sensor as well as 1080i video upscaling via HDMI and the Smart Background Music II feature makes it easy to add a custom soundtrack to make movies truly memorable.

Mr. Myoung Sup Han, Senior Vice President and Head of the Digital Imaging Business, Samsung Electronics said, “Our latest camcorder line-up is our strongest yet, offering the perfect camcorder for every lifestyle and budget. The new QF20 we’re delighted to be able to offer Wi-Fi capabilities to make sharing and saving people’s special memories easier than ever. Whether it’s for an active family, outdoors enthusiast or budding director, each camcorder in our range offers stand-out design and functions to make creativity come alive.”

Create memories that are works of art

Each new camcorder in Samsung’s new line-up offers creative options to bring movies to life easily and without the need for editing experience or even a computer! My Clip, found across the whole range, is a simple way to bookmark the most important parts of the action as they happen so that users can pick the best moments for an instantly edited ‘highlights’ montage. The upgraded Smart BGM II (Background Music) function adds atmosphere to movies by letting users sync their music, automatically adjusting volume under/over a video clip. All the camcorders also feature brilliant still shots – for moments when only a snapshot will do