Breathing Color Urth Gloss Poly Cotton Archival Inkjet Canvas, 21 mil., 450 gsm., 60"x75', Roll

Urth is the world's first solvent canvas with archival certification. It is a 450gsm white poly-cotton blend matte canvas. Specifically designed for the high-end fineart and photography markets, this canvas utilizes Breathing Color's "Chromata White" optical brightener additive-free and Fluorescent Whitening agent-free breakthrough technology.

"Chromata White" gives the end-user the most stable platform on which to print photographs and fine art works without the metamerismissues or color shift issues inherent on other canvases. Optical Brighteners compromise the attainment of true color, they complicate profiling accuracy, andthey inevitably deteriorate and yellow over time.

Ever noticed how a print can look identical under one light source, yet show remarkable differences in color when viewed under a different light source? This problem is referred to as "metamerism".

When OBA's are used in inkjet media, the metamerism problem exacerbates exponentially. Because this product is manufactured OBA-free, you are assured that your prints will look consistent under different lighting conditions.

PureG is a brand with an environmentally conscious purpose. "Pure" means that every product is manufactured free of commonly used, harmful additives such as optical-brighteners. "G" represents Breathing Color's Green environmentally responsible initiative to rebuild forests by planting a tree forevery single roll of a PureG product sold. This is Breathing Color's commitment to the environment and their customers: You buy a roll, we plant a tree. Breathing Color has partnered with American Forests to carry out thier bold initiative.