Allworth Business of Studio Photography Book by Edward R. Lilley, 3rd Edition, 432 Pages

The Allworth Business of Studio Photography, Third Edition by Edward R. Lilley is a revised and expanded edition of an industry classic offers a comprehensive strategy for launching and running a new studio or improving an existing one, with practical advice on every aspect of the business. Veteran photographer and studio owner Edward R. Lilley shepherds the photographer through a broad range of material and discusses the decisions to be made in structuring a studio.

Coverage includes: choosing a location; financing and equipping a business; pricing your work; selling to the wedding, portrait, commercial and art photography markets; devising short- and long-term business plans; handling paperwork effectively and efficiently. A new section on digital imagery provides photographers with proven successful strategies for profiting from the latest technological advances in the field, this guide will start novice photographers in the right direction and help experts hone their business skills.