B + W 77mm Basic 701M 0.3 1-Stop MRC Graduated Neutral Density Filter

From capturing breathtaking landscapes to achieving the perfect balance in lighting, the 77mm Basic 701M 0.3 1-Stop MRC Graduated Neutral Density Filter is an essential tool for every photographer. This graduated filter features a neutral gray half that darkens the subject area by one f-stop without altering the color, making it ideal for preventing overexposure and preserving the vibrancy of the blue sky.

Designed with landscape photography in mind, this B+W graduated neutral density filter helps maintain a correct exposure of the ground while avoiding an overexposure of the sky. The filter transitions smoothly from a neutral gray to a clear half, allowing for precise control over your image's exposure.

The rotatable mount on this threaded filter enables exact horizontal alignment, offering flexibility and precision in your photography. Crafted from high-quality glass substrate, the B+W ND filters 701 are plano-parallel and finely polished, ensuring long-lasting high optical quality and resistance against scratches, unlike plastic substrates.

A B+W graduated ND filter is primarily used to balance a bright sky against a darker foreground. For accurate exposure metering, simply point your camera or hand-held exposure meter towards the ground that you want to correctly expose without the graduated filter. This technique typically produces the ideal effect automatically.

The gray gradient on this filter is applied using thin-layer technology, a special coating process that requires unique masking. This process may result in slight manufacturing tolerances, causing the graduation boundary to not be exactly parallel. However, as this transition is outside the focus range, the effect is not visible and does not affect the overall image quality.

In conclusion, the 77mm Basic 701M 0.3 1-Stop MRC Graduated Neutral Density Filter is a versatile tool that enhances your photography by providing control over exposure and preserving the natural colors of your scene.