Calibrite 8.5 x 11" ColorChecker White Balance Card

Let the ColorChecker White Balance Card be your essential tool for achieving true-to-life color accuracy in your photography and videography projects. This 8.5 x 11" spectrally neutral card is engineered to deliver precise white reproduction across diverse lighting conditions, ensuring your images and videos maintain consistent color fidelity from capture to edit.

Crafted from durable, high-quality materials, the ColorChecker White Balance Card is a testament to Calibrite's commitment to excellence in color calibration tools. Its accurate, easy-to-use, and versatile design makes it the go-to choice for professionals seeking to eliminate color casts, enhance camera display previews, and streamline post-production workflows.

The light gray hue of the card is meticulously chosen to provide the optimal white balance result, enabling you to:

- Neutralize color casts efficiently, maintaining the integrity of the original scene.
- Rely on more accurate camera display previews, leading to trustworthy histograms.
- Expedite the color editing process in post-production by reducing the need for individual image neutralization.

The full-size A4 target is particularly effective in high key situations, allowing for precise exposure assessment and the elimination of unwanted color shifts.

Unlike makeshift white balance solutions, the ColorChecker White Balance Card is a scientifically designed, absolute neutral white reference. This prevents the unpredictable color shifts that can occur with non-neutral or inconsistent targets. With this card, you can confidently adjust your camera's color sensitivity to match the ambient lighting perfectly, whether you're shooting outdoors, indoors, or under artificial lighting.

Establishing an accurate custom white balance before each session, whether in the studio or on location, is crucial for achieving accurate colors right from the start. For RAW shooters, capturing with the ColorChecker White Balance Card at any point during the session enhances the benefits, while JPEG shooters will find it most beneficial as the first shot.

Don't settle for white balancing on arbitrary objects like paper or gray elements within the scene, which often fail to provide neutrality under varying lighting conditions. The ColorChecker White Balance Card ensures consistency and eliminates guesswork, making it an indispensable asset for any photographer or videographer dedicated to capturing the true essence of their subject.