Brand Resources

The Adorama Logo

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Using the Adorama Logo

Clear Space

The Adorama logo should always be surrounded by a minimum area of space, that is free of imagery and text surrounding it. A margin of clear space half size of the “O” is drawn around the logo to create the invisible boundary of the area of isolation.

If copy appears below the Logo, you should measure safe space from the bottom of the Logo to the x-height of the text.

Minimum Size

The word "Adorama" should always be easy to read. So in digital content the Logo should never appear smaller than 150px in width.

The minimum size for applying the Logo in print is 1 inch (2.54 mm) in width.

What Not To Do With the Logo

Here are a few examples of what not to do with the Adorama Logo.

Change the shape of the Logo
Add visual effects like a drop shadow
Change or replace the word "Adorama" in any way
Use any colors other than blue, black, or white
Place on top of visually distracting backgrounds
Use the Logo in a phrase or sentence

Monochrome Logo

Always use the Adorama logo in full color, with some exceptions:

If you're printing in black-and-white, use the black version. If the logo is being placed on a blue, dark, or photo background, use the white logo.

Adorama Colors

Adorama Blue

#004387
RGB: 0,67,135
CMYK: 100,83,19,5

ARC Blue

#00264C
RGB: 0,38,76
CMYK: 100,87,42,42

Link Blue

#0066CC
RGB: 0,102,204

Rich Black

#222222
RGB: 34,34,34

Highlight

#ED5132
RGB: 237,81,50
CMYK: 1,83,90,0

Teal Highlight

#13B0C2
RGB: 19,176,194

Dark Gray

#585C5F
RGB: 88,92,95

Medium Gray

#8B949B
RGB: 139,148,155

Light Gray

#F3F3F3
RGB: 243,243,243

Partners & Affiliates

You want to promote Adorama, and we want to help. You’re welcome to use the Adorama name, logo, and icon as long as you adhere to the logo and icon usage guidelines, as well as those found below.

Do

Follow all guidelines for the Adorama brand
Avoid repetitive use of the Adorama logo on your site
Ensure logos in use are up to date
Reach out with any questions you have about usage

Don't

Use logos or brand elements to drive to sites outside of Adorama
Modify Logos, Icons, or other brand elements in any way, including but not limited to altering proportions, positions, stretching, condensing, changing color or typefaces, flipping or rotating, or adding effects
Place the full-color logo on blue (due to lack of visibility)
Partially cover the logo or icon
Place an image within the logo or icon