I got the word last week — Sony might be announcing something at WPPI. Could you swing by their booth and write a article?

Cut to 9AM today. Still no word on what exactly Sony had up their sleeves. A new flash, just announced, seemed perfect for the wedding and portrait market, was that it? No… they already had the flash on display. Could it be the next generation of A7? That seemed possible, but every Sony insider I probed seemed to be in the dark as much as me.....

... Music Intensifies. Chatter builds up. A few things Sony wants us to know. Sony introduced the world’s first full-frame mirrorless in 2013. Mirrorless is growing. Full-frame is growing.

Their goal is a “world where more people will be able to enjoy full-frame mirrorless....”

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