Hasselblad H1 645AF Kit with 80mm f/2.8 Lens, HV90x Viewfinder, & Magazine HM - USA

In the past, many professional photographers have shied away from auto-focus cameras, complaining that the slow speed of the auto-focus let valuable shots slip away. Quite often it was simply quicker, not to mention more reliable, to focus manually. The H1, however, offers lightning fast, super-accurate focusing under almost any conditions, guaranteeing that even the most fleeting of instants can be frozen accurately and clearly. And the auto-focus features an instant override function, enabling easy access to manual focusing without leaving the auto-focus mode.

The H1's central lens shutter design enables virtually vibration-free exposures at even the longest shutter speeds and makes the H1 capable of flash-synchronization at all shutter speeds, up to 1/800 of a second.

The advanced auto functions of the H1 take the guesswork out of your photography, allowing even the most spontaneous of shots to be perfectly focused and exposed. In addition, the H1 can be customized to suit your individual needs. The H1 allows you to save specific setting groups as so called profiles so you can then instantly access a whole range of pre-determined options at a press of a button. This extremely useful feature enables the H1 to adapt to your specific work method or style, not the other way around. But even when changing settings manually, the H1's ergonomic design and intuitive user interface enable you to make fast, easy adjustments without removing your eye from the viewfinder or your hand from the grip.

The H1's super-fast, advanced auto-focus system focuses rapidly and reliably time after time, allowing you to concentrate on the image at hand, with no need to fiddle with detailed control. Unless of course, control is what you're after.

On the H1, a simple touch of the lens allows manual override at any time you choose without leaving the auto-focus mode. No need to take your eye from the viewfinder or your hands from the camera. And while the H1 incorporates a great number of easy to use features found only on sophisticated 35mm or consumer digital cameras, it still oFers all the advantages of the medium format and the time honored Hasselblad quality, reliability, and system flexibility.

By simply switching from the interchangeable film magazines (for 120/220 or instant film) to a digital back, you move freely from the analogue to the digital world at will.

Combining standard film with digital imaging, studio sharpness with location reliability, and the ease of auto-focus and auto-exposure with hands-on, detailed control, the H1 doesn't just oFer the best of both worlds - it oFers the best of all worlds.