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Review Summary

Food photography is a growing field. We spoke with Winnie Poon Ma, Lou Manna and Stephen Hamilton, three professional food photographers who shared some tricks on how they create mouth-watering images.
AdoramaTV presents On Set, an Adorama Pro series focused on professional product technique and workflow. Daniel Norton creates some cool examples of stroboscopic flash photography and talks about how and why you might use it in your work. Firing a rapid burst of low power flashes during...
The Hasselblad H4D-40 Ferrari Limited Edition Medium Format DSLR Camera Kit with 80mm f/2.8 HC Lens is the result of 2 renowned companies coming together to produce one extraordinary camera. Ferrari and Hasselblad enthusiasts alike will both appreciate the H4D-40 Ferrari Limited Edition, which is being produced in an exclusive run of 499 models. This version of the H4D-40 features Ferrari's unique color "rosso fuoco" and bears the legendary Ferrari Racing Shield. This truly special camera is presented in a handmade box with a glass top, likewise labeled with the Racing Shield, making it equally ideal for storage and display purposes. The interior of this stunning box features dual layers (one for the camera and a lower level for the lens and accessories) which are lined with a luxurious soft and rich material.
The H4D-40 delivers unsurpassed image quality via an outstanding set of powerful features and precision optics. One of the most notable features in this dynamic camera is True Focus technology with Absolute Position Lock (APL) which allows you to capture close distance shots with a unique yaw sensor to measure angular velocity. The yaw sensor accurately measures and computes correct focus and makes it much easier to utilize selective focus to gain a shallow depth of field that is often desirable in commercial applications.
The features of this camera meet the needs of professional photographers while on location or in the studio. The low noise color filter of the H4D-40's sensor provides for increased clarity and a perceived overall increase in depth of field. The Natural Color Solution (HNCS) achieves consistent color reproduction using a single color profile and digital lens correction perfects each image captured through HC/HCD lenses by removing any trace of distortion, vignetting, or chromatic aberrations.
The Hasselblad HC 80mm f/2.8 is the standard lens for the H system. The high-performance design ensures great color correction, a flat image plane and low distortion. The wide aperture facilitates photography in poor light and provides a bright viewfinder image. A lens suited for almost any task in general photography. The H4D-40 Kit with 80mm f/2.8 HC Lens also comes bundled with Hasselblad's Phocus 2.0 imaging software, featuring a dramatically reduced learning curve, enabling the average photographer to be up to speed in less than 30 minutes and a feature set that matches the industry standards defined by Adobe and Apple.