Hoya 72mm W10 Umber Warming Color Conversion Multi-Coated Glass Filter

How can you elevate your photography to capture the essence of warmth and natural tones The 72mm W10 Umber Warming Color Conversion Multi-Coated Glass Filter is the high-quality solution for photographers and videographers seeking to enrich their images with a cozy, inviting ambiance. This multi-coated filter expertly warms the ambient light entering the lens by precisely 1950 degrees Kelvin (+100 mired shift), infusing your shots with a dark amber hue that enhances the overall exposure.

Crafted for those using tungsten-balanced film, such as the popular Cinestill 800T, this filter is indispensable for achieving a natural look when shooting outdoors in daylight. It effectively counters the heavy blue cast that tungsten film can produce under such conditions, ensuring that your images exude a lifelike warmth.

The W10 filter also shines when shooting indoors with 5500-degree Kelvin light sources, including flashes or studio strobes. Its subtle warming effect is less intense than that of the W12, offering a gentle enhancement that complements standard tungsten-balanced film without overpowering it.

HOYA's Multi-Coat (HMC) technology is at the heart of this filter, designed to boost the performance of today's multicoated lenses. The HMC filters are renowned for minimizing reflections and reducing flare and ghosting, ensuring that over 97% of light is transmitted to your lens. This results in clearer, sharper images with more accurate colors.

Whether you're a professional photographer looking to refine your color balance or an enthusiast eager to experiment with warming effects, the 72mm W10 Umber Warming Color Conversion Multi-Coated Glass Filter is an effective and durable choice that will enhance your visual storytelling.