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Questions & Answers

Shopper : Why Did You Choose This?ELLENE B : It’s a gift my daughter read about it this is the one she likedCHRISTINE B : BecauseRYAN P : I picked this camera because of the small size of the camera plus the 40x optical zoom and 4k video capabilities. The bundle was the same cost as the camera alone.JENNIFER S : FriendAVIANNA L : I want do be able to take good quality photos but also have something that is compact.PAULINA G : Going to Yosemite and would like to take better pictures than the iphone quality.KELLY JO F : Liked the price and package included extras.RAMY B : Good OfferMASANORI T : Reviews on Internet, also wanted compact camera with extensive ZoomNIHAL C : Good dealJASON H : could not find the canon g7x :-(ESTY J : Heard it's greatIAN S : optical zoom, pocket sizeTANAYA M : I needed a camera for travelMELANIE Y : I liked the zoom lens on this camera. I also like that the camera is small & light weight.ANTHONY H : We have an older model of this camera we use for hiking and like it! We like the optical zoom but 40X is probably going to be hard to use. We have taken some very good pictures with the older camera that we were able to enlarge. Small size is good for portability while hiking.Mary M : Need a beginner cameraDONALD B : This is a great compact camera with an excellent quality zoom capability.SAMANTHA C : Positive reviews and availability on a time crunch.STEVEN P : Recommended by a friend

Reviews about this item

Review Summary

2025-08-15T09:04:02

Rated 5 out of 5

LOVEE

Love my camera!! Easy to use and takes great pics for a point and shoot camera! Excited to take on my vacation to Greece.

KIRA T.

2025-07-29T22:46:04

Rated 5 out of 5

Amazing product.

I am very happy with this product , It takes great pictures. I am also very happy with Adorama customer service. This is my third camera I purchased this year.

CHAIM I.

2025-07-17T21:39:20

Rated 5 out of 5

Great little camera

The Canon PowerShot SX740 HS Digital Camera is a fantastic little camera, especially for those looking for incredible performance in a compact package. Its standout feature is undoubtedly the powerful 40x optical zoom, allowing you to capture distant subjects with surprising clarity, complemented by effective optical image stabilization. The addition of 4K video recording and a tilting LCD screen for easy selfies or creative angles makes it a versatile companion for travel and everyday moments. It's a great choice for casual photographers who want impressive zoom capabilities without the bulk of a DSLR.

CHAD F.

2025-05-14T08:09:57

Rated 5 out of 5

In love with this camera and adorama

In love with this camera and with Adorama customer service and attentive communication since it had been out of stock for a while. Definitely recommend them they are the best!!!

ALIZBETH O.

2025-04-24T08:28:43

Rated 5 out of 5

meyrowitz

i highly recommend it the camera

YAKOV M.

2025-04-20T20:00:00

Rated 1 out of 5

ALWAYS OUT OF STOCK

it's never in stock or always out of stock the same day it restocks. Please work on that

nyeb2

2025-04-14T21:35:42

Rated 5 out of 5

Excellent camera

Great camera with excellent features. Connects to wifi which is wonderful

CHAVI R.

2025-04-10T20:00:00

Rated 1 out of 5

Always out of stock.

Restock the item that people want. Apple doesn't have this issue with their technology devices, so I do not understand how this is a hard ask.

Chrissyc

2025-01-08T09:52:24

Rated 5 out of 5

Packed with convenience and features!

Love the image quality and zoom capabilities of this compact. Also has awesome features for movie and web content.

CAMILLE D.

2025-01-06T09:56:40

Rated 2 out of 5

Keep Your SC720HS

I had the SX720HS before it broke and loved it, so I bought the SX740HS...It definitely does not take as good of photos as the SX720. Hard to focus and has blurrier photos overall. Bummed at the downgrade.

Rick L.

2024-12-17T08:09:59

Rated 5 out of 5

Dreamy

Loved it! Pictures are so dreamy. Would recommend for someone looking 2 take pictures.

MARCELA C.

2024-08-11T12:51:33

Rated 5 out of 5

Great little camera with powerful zoom!

For a little camera, it works great! The zoom is amazing. I was in the 3rd tier at a baseball game and was able to zoom in on just the top half of the player, showing the bat and his torso and face only, and it was clear. Looking forward to playing a lot more with it!

CAROL G.

2024-07-27T20:00:00

Rated 5 out of 5

The best camera for the price

I absolutely love this camera for how advanced and clear the photos come out. It is such a good price and better than any other camera that may be around or over this price. 100% worth it.

Emily M.

2024-07-23T08:25:58

Rated 5 out of 5

So far so good

Bought it for my daughter who is a photography enthusiast. Absolutely loves it. Will see if it is as durable as expected. Quality of photos are good.

HYOUNG C.

2024-07-18T08:07:31

Rated 5 out of 5

Perfect for travel & daily life

I absolutely love this camera. I was originally looking at the Canon G7X Mark II for a few specific reasons. I wanted a flip screen for selfies, flash, something light for travel, and of course takes good pictures. I picked this based on price and availability and I am so happy with my purchase. I have to play around with it more but even on auto the pictures are amazing.

KATELYN H.

2024-07-11T20:00:00

Rated 1 out of 5

Underwhelmed

I replaced a PowerShot A550 with the SX510 HS. When the SX510 started giving me trouble, I considered getting a $1000 phone with a great camera or a decent pocket camera for half the price. I opted for the SX740 HS and feel the image quality is a step down from the older Canons. Everything looks like AI assisted digital zoom. Whether wide, zoomed or in between, there's no detail. Focus is soft. Edges have an AI smooth, vague crispness like older cell phones. It's also less intuitive to use. Close up focus is sllllooooowww. I missed tons of shots waiting for the camera to focus. If you stop the lens in increments before you get to maximum zoom, it's more likely to eventually focus. If you zoom to the subject rapidly, the lens toggles between close blur and wide blur before settling on wide blur. The zoom range is phenomenal, but optics are not. There's no detail. Bricks, grass, hair, etc, become graduated color blobs. Pressing the shutter takes a bit more pressure than I'm accustomed to. It causes more shake than usual with slower shutter speeds. The first time I used it, I thought I was taking photos and video but hadn't pressed the shutter hard enough. For the price, I expected better optics and user experience. I never expected this camera to be a replacement for my professional equipment, but I expected it to be as good as my older, defunct PowerShot pocket cameras. I was on the fence about sending it back so I re-shot a few scenes I'd done with my old powershots and took it on vacation, which is why I originally purchased it. The deal breaker wasn't the inferior sharpness, it was connectivity problems. Instead of simple transfer by cable, you have to pair the camera with your phone or computer every time you change networks. The camera disconnected frequently while I tried to transfer files. Restarting the camera helped the first few days of my vacation. By day 5, I couldn't get it to resume transfer of that day's photos no matter how many times i re-started. Transfer by cable isn't an option for this model and I didn't have a card reader with me. I thought is was just a network security problem that would be over once I got home, but it wasn't. I spent hours pairing, un-pairing, pairing again and looking for (non existent) information on how to transfer by cable. Eventually, I hooked up an old printer with a card reader and transferred the remaining files that way. If sharpness and cable connectivity isn't important to you, you might like the camera. However, it's a big deal to me so I returned the camera and I'm back on the market, looking for something sharp, fast and small. that way.

catlady4114

2024-07-11T20:00:00

Rated 1 out of 5

Underwhelmed

I replaced a PowerShot A550 with the SX510 HS. When the SX510 started giving me trouble, I considered getting a $1000 phone with a great camera or a decent pocket camera for half the price. I opted for the SX740 HS and feel the image quality is a step down from the older Canons. Everything looks like AI assisted digital zoom. Whether wide, zoomed or in between, there's no detail. Focus is soft. Edges have an AI smooth, vague crispness like older cell phones. It's also less intuitive to use. Close up focus is sllllooooowww. I missed tons of shots waiting for the camera to focus. If you stop the lens in increments before you get to maximum zoom, it's more likely to eventually focus. If you zoom to the subject rapidly, the lens toggles between close blur and wide blur before settling on wide blur. The zoom range is phenomenal, but optics are not. There's no detail. Bricks, grass, hair, etc, become graduated color blobs. Pressing the shutter takes a bit more pressure than I'm accustomed to. It causes more shake than usual with slower shutter speeds. The first time I used it, I thought I was taking photos and video but hadn't pressed the shutter hard enough. For the price, I expected better optics and user experience. I never expected this camera to be a replacement for my professional equipment, but I expected it to be as good as my older, defunct PowerShot pocket cameras. I was on the fence about sending it back so I re-shot a few scenes I'd done with my old powershots and took it on vacation, which is why I originally purchased it. The deal breaker wasn't the inferior sharpness, it was connectivity problems. Instead of simple transfer by cable, you have to pair the camera with your phone or computer every time you change networks. The camera disconnected frequently while I tried to transfer files. Restarting the camera helped the first few days of my vacation. By day 5, I couldn't get it to resume transfer of that day's photos no matter how many times i re-started. Transfer by cable isn't an option for this model and I didn't have a card reader with me. I thought is was just a network security problem that would be over once I got home, but it wasn't. I spent hours pairing, un-pairing, pairing again and looking for (non existent) information on how to transfer by cable. Eventually, I hooked up an old printer with a card reader and transferred the remaining files that way. If sharpness and cable connectivity isn't important to you, you might like the camera. However, it's a big deal to me so I returned the camera and I'm back on the market, looking for something sharp, fast and small.

Catlady4114

2024-06-06T16:36:35

Rated 5 out of 5

This is a dandy compact camera

I have had three compact pocket cameras, the others being a Nikon Coolpix A300 and a Panasonic DC-ZS80. The Canon is definitely my favorite. I have purchased extra batteries batteries and a spare memory card in case of trouble. The Canon will be going with me on my upcoming trips to Italy and an Avalon Waterways river cruise on the Po River in Portugal. I think this camera will be with me for quite a while.

CHARLES S.

2024-05-10T06:36:56

Rated 5 out of 5

My best purchase this year

Love it! Takes the best photos and videos

RACHEL G.

2024-05-03T16:59:23

Rated 5 out of 5

New camera

I am learning how to use it! Love the flip screen for selfies. I have a little time before I go on vacation! Toni

TONI A.

2024-04-19T20:00:00

Rated 4 out of 5

740 much improved over the 730

I found the 740 quite an improvement over my 730. I had over 1,000,000 pictures on the 730 and wanted to upgrade & update. I was waiting for a newer version instead of one from 2018, but I'm really happpy with it. I pretty much just leave it on auto, and haven't been disappointed yet.

Sewjourner

2024-04-17T20:00:00

Rated 5 out of 5

Great camera to handle all your picture perfect shots.

Love the zoom capabilities, fast accurate shots as long as your steady handed. Great at handling fast and medium burst shots.

vsyazzie

2024-04-03T20:00:00

Rated 5 out of 5

Swaggy Camera

I adore this camera sooo much. Im so impressed with the quality and how easy it is to maneuver, would definitely say its a close dupe to the g7 mark ii. Would highly recommend if you're trying to achieve stunning photos (especially for my social media girlies) I recommend putting the setting on "P" changing the IOS to 400, -1,2 exposure and do the force flash on the side!!

YeeYeeAR

2024-03-16T20:00:00

Rated 5 out of 5

Exactly as described as what was said, judging from reviews, it's nice

looks nice, feels nice, exactly as described and great quality

STKL

2024-03-14T10:04:15

Rated 5 out of 5

Good instrument

Just what I needed The real test will be in May and the Safari to Kenya/Tanzania for Large animal fotos.

TIMOTHY W.

2024-03-11T20:00:00

Rated 4 out of 5

It would be 5 stars but?..

We would have given it 5 stars except that Canon has not updated its software so we cannot use the Bluetooth or WiFi connection with the MacOS 14.3 we are using - I have no interest in sending pictures to my iPhone. Now, as in the past, we just download to our iMac through a cable. We love the camera, although it took a little time to get used to the differences from our earlier SX160 IS. We have used Canon cameras since I bought an FTb in Tokyo in 1974, and still have that and my A1 and lots of lenses. We went digital in 2012 when the SX160 IS was the last Canon camera that used AA batteries rather than expensive rechargeable ones. So far, the quality of pictures has been the equal or better than on the SX160, and when I learn the added features on this camera, it will be wonderful. For people wanting a great "pocket camera", this should be their choice.

MickyB

2024-03-11T20:00:00

Rated 5 out of 5

Canon SX740HS

This is the second camera of this style that I have purchased. My first one was stolen on a vacation. So glad they are so easy to use!

Gilliwag

2024-03-10T20:00:00

Rated 5 out of 5

Amazing Quality

This camera has such amazing quality and a ton of features such as fish eye lens which I didn't know and thought was so cool. I love this camera because of its portable size and quality in photos especially with the flash.

Lesley C.

2024-03-08T19:00:00

Rated 5 out of 5

Nice but no memory card, really?

I really like the camera but am perplexed as to why it doesn't come with a memory card. As expensive as it is, it should come with at least a small memory card.

Ann S.

2024-03-08T19:00:00

Rated 5 out of 5

Awesome Camera

I bought this camera for my birthaday, I really love this camera especially the extra zoom

Bats10

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About Canon PowerShot SX740 HS

FEATURED REVIEWS

Great zoom and image stabilization

By gkinghorn

I received the first batch of the new SX740 this week and am amazed so far. The 40x zoom and image stabilization make for incredible hand held photos. The hi-speed multi-shot mode at 10 frames per second at full resolution means you always get the best high-speed action photos.

Outstanding pictures with an amazing zoom!

By TLH57

I bought this camera to use traveling because of it compact size and amazing zoom! Canon hit a home run with the SX740 HS. High quality pictures with an amazing zoom. It's very easy to setup the WiFi and Bluetooth. It allows you to quickly send pictures directly to your phone to forward on or to your computer/printer. The camera is very easy to use and the Optical Image Stabilizer really helps produce sharp pictures. Extremely helpful for unsteady people like me. I just love the 4K movie qual...

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Warranty Information

This product has a limited warranty of 12 months.

Key Features

  • Powerful 40x Optical Zoom for capturing distant subjects with exceptional clarity
  • Built-in Optical Image Stabilizer ensures sharp, steady results
  • 4K video recording capability for creating cinematic-quality videos
  • Creative features including 4K Time-lapse Movie function and Food Mode
  • Bundle includes a 64GB memory card for ample high-resolution storage
  • Comes with an Alpine 1 bag for stylish and secure transportation of your camera and accessories

What's in the box:

  • Canon PowerShot SX740 HS Camera (Black)
  • Wrist Strap (WS-800)
  • Battery Pack (NB-13L)
  • Battery Charger (CB-2LH)
  • Canon 1 Year Limited Warranty
  • Bundle Includes:
  • SanDisk 64GB Ultra UHS-I Class 10 U1 SDXC Memory Card
  • Slinger Alpine 1 Camera Bag