Fujifilm GFX100RF Digital Camera, Silver, Bundle with 128GB Memory Card, Shoulder Bag, Extra Battery, Smart Charger Base and Plate, 49mm Filter Kit

The One and Only
Large format photography has never been so portable. The compact, lightweight design of GFX100RF means its detail-rich 102-megapixel resolution can always be close at hand. With a precision-crafted aluminum body, tactile analog controls, and versatile aspect ratios, it brings creative joy to your hands, eyes, and heart.

Rangefinder Style
GFX100RF's offset viewfinder offers a unique photographic experience that will help elevate your image making. True to other classic rangefinder-style models, its design is the perfect match for the small, fixed lens and quiet shutter, while also providing an active image-making experience where it's easier to see and follow what lies beyond the frame.

A Small Body That Opens up a Big World
If a camera is smaller, you have more freedom. If a camera is lighter, you can travel further. If a camera is higher in resolution, memories are more vivid. If you carry a camera every day, life is filled with endless possibilities. Designed to fit any bag, GFX100RF weighs just 735g (1.62 lbs), making it an effortless carry. No matter where you are, the power of large format photography is always by your side, ready to deliver your own unique perspective.

Photography That Speaks to Your Senses
From the tactile pleasure of turning dials to the compositional creativity of the viewfinder, the design of GFX100RF delivers photographic pleasure in its purest form, seamlessly integrating you with the image-making process.

Aspect Ratio Dial
GFX100RF's new Aspect Ratio dial lets you quickly select a frame shape to match your creative vision. From the iconic ratios that shaped photographic history - such as 5:4, 3:2, and 1:1 - to the ones that define Fujifilm's legendary past - including 17:6, 3:4, and 65:24 - nine different options are available.

Dial in the Delight of Photography
The machined aluminum dials offer a tactile feel and an impeccably smooth movement to deliver an unparalleled user experience. Operating the dials is an interactive dialogue with your camera, with each adjustment of shutter speed, ISO, or aperture ring a moment to savor. Even the digital teleconverter transcends mere cropping or trimming, transformed into a physical delight through the action of its toggle selector.

Intuitive Interface, More Immersive Creative Experience
The UI provides all the necessary information while keeping your focus on image making. With the new 3:2 LCD, icons are optimally placed for clarity, while the new Surround View feature adds semi-transparent overlays or lines to show the area outside the frame, giving photographers greater freedom and a more immersive experience.

Precise, High-Magnification EVF
A viewfinder provides a crucial connection between the three-dimensional world and your two-dimensional image of it. GFX100RF's 0.5-inch, 5.76 million dot OLED EVF has a maximum magnification of 0.84x to deliver a seamless connection between the two.

A Design That Inspires
GFX100RF combines cutting-edge technology with a classic design that evokes a sense of nostalgia. Accessible top-tier image quality. Holding the camera sparks excitement, and once you start using it, you'll want to keep creating.

Uniquely Crafted
A camera isn't just a tool for making images, it's inherently part of the creative process. In GFX100RF, this philosophy comes to life with beautifully machined aluminum components, from top-plate and baseplate to aperture ring, hot shoe cover, and battery door. The sharp, defined edges, solid build quality, and unique warmth retained through its thermal properties create an unparalleled tactile experience. Each detail, crafted with the dedication of a master artisan, turns every interaction with the camera into a source of inspiration and joy.

Accessories Designed to Perform, Crafted to Inspire
Included accessories are equally impressive. The adapter ring, which has the same high-quality feel and precision as the body, integrates seamlessly with the lens hood. This not only enhances the design but also makes the camera weather-resistant when combined with filters. The high-quality strap offers the perfect balance of portability and security, making it an ideal solution for safe, comfortable handling.

A Natural View
The 35mm focal length (equivalent to 28mm in 35mm format) is revered for its natural perspective, closely matched to our field of vision. Paired with the remarkable 102-megapixel large format sensor, it creates a synergy that records the world with stunning clarity and precision.

Newly Designed 35mmF4 Lens
The lens uses ten elements in eight groups, including two aspherical lenses and Nano GI Coating to reduce reflections across the frame. This design keeps the lens compact while delivering excellent image quality. Sharpness is consistent from center to edges, while autofocus is smooth and accurate thanks to the DC motor. For the first time in GFX System, the lens includes a built-in 4-stop ND filter and leaf shutter that syncs flash at any shutter speed. These features give more creative control, especially when working outdoors in bright conditions.

Focusing Down to 20cm
With a minimum focus distance of just 20cm (7.87 in) from the front of the lens, GFX100RF invites you to get close enough to feel and experience the scene. As you move closer, the shallower depth-of-field creates stunningly soft bokeh to deliver a look only a large format camera can provide.

Overwhelming Image Quality
Image quality is one of the most important aspects of camera performance. It's what allows you to record textures, delicate colors, and smooth tonal gradations - and create photos that can be cropped or printed large without losing detail. GFX100RF takes the core purpose of photography - recording moments - to the next level, making incredible results easy to achieve.

With its GFX 102MP CMOS II large format sensor, and the high-speed X-Processor 5 image processor, it sets a new standard. The redesigned pixel structure and microlens layout of the sensor provide a wide dynamic range, low noise, improved sharpness, and autofocus accuracy from edge to edge, combining to deliver the exceptional image quality GFX System is known for.

Film Simulation
Gone are the days of using different cameras and films: with GFX100RF, you can easily switch between 20 Film Simulation modes and nine aspect ratios from frame to frame. Plus, custom settings let you reflect your personal preferences, opening up endless creative possibilities.

Provia
Based on FUJICHROME PROVIA, a reversal film designed for professional use, this Film Simulation mode is great for all subject types, offering a neutral color reproduction.

Classic Chrome
This Film Simulation mode is designed to reproduce a look similar to documentary magazines of the 20th century. Its low saturation and hard tonal gradation in shadows make it a perfect choice for documentary photography with a touch of realism.

Reala Ace
REALA ACE combines faithful color reproduction with well-defined tonal gradation, making it suitable for a wide range of subjects and situations.

Classic Neg.
Based on SUPERIA, a color negative film loved by generations of photographers, this Film Simulation mode provides high-contrast tonal gradation. It adds depth and definition to colors by adjusting their shades in highlights and shadows, while reducing saturation.

Acros
Based on ACROS, a monochrome film renowned for super-fine grain, this Film Simulation mode delivers rich shadow details and excellent sharpness.

Nostalgic Neg.
Nostalgic Neg. evokes the color reproduction of iconic works from the seventies, which brought the possibilities of color expression to the world and established it as art, reminiscent of the New Color movement. The unique tonal rendering softens highlights with an amber hue while preserving detail in the shadows, allowing for vibrant and lyrical images.

Redefining Large Format Performance

Fast and Accurate AF Performance
Thanks to improved algorithms, predictive autofocus and face/eye detection have evolved. Additionally, AI subject detection AF, which utilizes deep-learning technology, recognizes a wide range of subjects such as animals, vehicles, and birds. Tracking AF for video has also been enhanced, enabling easy subject tracking with touch controls.

Meeting the Needs of Visual Storytellers
GFX100RF delivers smooth 4K/30p 4:2:2 10-bit video recording. With a base ISO of 100, it offers low noise for shooting, while F-Log2 provides 13+ stops of dynamic range for rich tonal expression and high flexibility in post-production. Additionally, it features digital image stabilization (DIS) to correct camera shake and walking motion during video recording.