Panasonic Lumix DMC-SZ5 Digital Camera, 14.1 Megapixel, 10x Optical Zoom, Ultra Slim, Integrated Wi-Fi Connectivity, 3.0" LCD Screen, Black

Panasonic introduces the LUMIX DMC-SZ5, a slim and compact digital camera which features 10x optical zoom (35mm camera equivalent: 25-250mm) and integrates Wi-Fi connectivity to allow for quick file sharing while at home or on the go. Marrying the conventional digital camera experience with Wi-Fi capability allows users to connect the LUMIX SZ5 directly to their smartphone device and easily shoot and share photos.

With the rise of social media and file sharing, consumers have become accustomed to capturing spur-of-the-moment photo opportunities on their smartphone device. But, smartphones do not offer the same image quality and offer less creative control than a traditional digital camera, leaving consumers torn between capturing quick-sharing photos or capturing truly stunning photographic imagery. Panasonic has created the LUMIX SZ5 to fill the gap between smartphone devices and traditional digital cameras. This new camera model fulfills the needs of consumers who are looking for high-quality photos that can be uploaded easily onto their social networking sites and shared with friends quickly and seamlessly.

The LUMIX SZ5 integrates Wi-Fi connectivity so that users can enjoy flexible shooting style and instant imaging sharing. The LUMIX SZ5 can be connected directly to a smartphone device by using it as a wireless router, which eliminates the need to search for a Wi-Fi hotspot. With the LUMIX LINK application, for iOS/Android smartphone devices, users can utilize remote shooting, which allows them to place the LUMIX SZ5 at a shooting position and monitor what the lens is seeing live from their smartphone device at 30 fps (frames per second). Users also have the ability to zoom, set focus position, shoot and playback images directly from their smartphone screen using the app. Additionally, users can tag location information to images by utilizing the GPS (Global Positioning System) log of a smartphone.

In addition to the camera's ease-of-use for connected consumers, the LUMIX SZ5 boasts exceptional optical performance, producing images with stunning clarity imagery in a slim and compact camera body. A 25mm ultra wide-angle LEICA DC VARIO-ELMAR lens system with powerful, 10x optical zoom excels in shooting both dynamic landscapes with wide-angle views and up-close subjects. With Intelligent Resolution Technology, the Intelligent Zoom feature extends the cameras zoom ratio up to 20x the equivalent while maintaining crisp picture quality. The 14.1 megapixel CCD sensor and Venus Engine processes high-quality images in both photo and video recording. Sonic Speed AF (Auto Focus) helps users capture even the most fleeting photo opportunities.

The LUMIX SZ5 records dynamic HD video in 1280x720 at 30p in MP4 format which can be played back directly on a PC or other portable electronics device without the need to convert the file. A dedicated video button allows users to quickly switch between photo mode and video recording.