Sony Alpha a7 III 24MP 4K Ultra HD Mirrorless Camera with FE 28-70mm f/3.5-5.6 OSS II Lens, Black

- Alpha a7 III Mirrorless Camera -

Perfection for all. Everything you need.
Capture the peaks of more decisive moments with the a7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

Gain control of expressive freedom
With outstanding imaging capability and high-speed performance contained in a compact body, the a7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.

Dramatically enhanced image quality

Rendering scenes in realistic detail
A newly developed back-illuminated image sensor and evolved image processing system fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.

Newly developed sensor, evolved image processor
A new version of the 24.2-megapixel Exmor R CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster and data processing capability that is 1.8 times higher.

Back-illuminated full-frame sensor
Higher sensitivity and readout speed

The 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimizing noise to reveal fine details in every picture.

Reducing noise in high-resolution images
Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise or image deterioration.

Subtle gradation from shadow to highlight
Approx. 15-stop dynamic range at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.

Faithful color reproduction
Color reproduction performance is dramatically enhanced, giving subjects that you capture more natural color that is faithful to how the colors look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.

Steadier shots with 5-axis stabilization
The latest high-precision stabilization uses stabilization unit and gyro sensors and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses and delivers excellent performance.

14-bit RAW output for rich gradations
For smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW data output, even when in silent or continuous shooting mode

Take aim with high AF performance

4D Focus-AF performance evolves
AF performance is improved using the same AF advancements as in the a9 and applying it optimally. Once the a7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won't easily let them go.

4D Focus: Stunning wide coverage
This camera features 693 phase-detection AF points covering approx. 93% of image area, plus 425 densely positioned contrast-detection AF points to improve focus.

4D Focus: Fast AF speed
Combining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony's sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed

4D Focus: Steadfast tracking
The AF performance inherited from the a9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, letting you capture decisive moments.

Reliable AF down to EV-3 brightness
Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.

Focal-plane phase-detection AF supports A-mount lenses
693-point focal-plane phase-detection AF not only covers a wide area and responds instantly-it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adapter LA-EA3.

Focus control via touch screenThe a7 III has Touch Focus function, and a Touch Pad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.

Eye AF revolutionizes portraiture
With the a7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.

AF in Focus Magnifier
Use autofocus for stills while the focus area is magnified in the viewfinder/monitor, and magnify the view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.

More versatile AF settings all around
AF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.

Capture decisive moments

Fast continuous shooting captures the height of a moment
The a7 III can shoot in a continuous burst at up to 10fps with AF/AE tracking and up to 8fps burst shooting when shooting with live-view mode. The camera also supports silent shooting at up to 10fps with AF/AE tracking at maximum resolution.

Confidence-boosting continuous shooting
Capture an instant action with continuous shooting of up to 10fps-or 8fps for live-view shooting-with AF/AE tracking. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst

Shoot continuously in absolute silence
This camera allows silent shooting at up to 10fps with AF/AE tracking. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot.

Anti-flicker shooting
When artificial lighting flicker is detected, the shutter is timed to minimize possible exposure and color inconsistency in images shot at high shutter speeds, as well as between continuous shots.

Better operation during continuous shooting
Groups of shots taken in continuous mode can be reviewed, deleted, or protected quickly. You can access a menu screen and change settings, as well as operate image playback during data writing.


- FE 28-70mm f/3.5-5.6 OSS II Lens -

A versatile full-frame 28-70 mm zoom for compact alpha bodies
This small, light, full-frame zoom lens covers 28-70 mm with minimal change in lens length. One ED and three aspherical elements suppress aberration, while a circular aperture enhances bokeh. Optical image stabilization minimizes blur in low light and telephoto captures, and in-body Active Mode1 is supported for enhanced stabilization. Dust and moisture resistance ensures reliability.

Compact high-performance full-frame 28-70 mm zoom
This high-performance full-frame zoom lens covers a 28-70 mm range that is often the first choice for scenery, portraits, snapshots and much more. Despite an ideal range and superb optical performance, its largest diameter is 72.5 mm and overall length is 83 mm. With a weight of just 293 g (10.4 oz.), this remarkable lens is a compact, mobile choice for day-to-day shooting.

Refined optics for lifelike rendering
Three aspherical elements combine with one ED (Extra-low Dispersion) glass element to deliver excellent optical performance throughout the zoom range. Clear, lifelike rendering has been achieved without color bleeding. A 7-blade circular aperture unit contributes to attractive, natural-looking bokeh.

Bring out the best in the latest a bodies
AF/AE tracking speed that can keep up with the 120-fps continuous burst capability of the a9 III, the ability to precisely track and focus even while zooming, and other features take full advantage of the advanced capabilities of the latest a series bodies. And thanks to an effective dust and moisture resistant design this is a lens you can depend on in tough conditions.

A great choice for movies as well as stills
Optical image stabilization that utilizes advanced algorithms achieves excellent stabilization for handheld shooting. Lens stabilization also works with in-body stabilization and Sony's Active Mode to deliver reliable stabilization for movies. The Breathing Compensation feature provided in a series bodies is also supported, greatly reducing distracting angle of view shifts and allowing smooth rack focusing.