Name: Sony Alpha a7 IV Mirrorless Camera with FE 24-70mm f/2.8 GM II Lens, Bundle with 128GB Memory Card, Alpine 200 Backpack and NP-FZ100 Battery
Brand: Sony
SKU: ISOA7M4BE
Price: 4846.00 USD
Availability: InStock
Rating: 4.9 (270 reviews)

Sony Alpha a7 IV Mirrorless Camera with FE 24-70mm f/2.8 GM II Lens, Bundle with 128GB Memory Card, Alpine 200 Backpack and NP-FZ100 Battery

Sony Alpha a7 IV

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Sony Alpha a7 IV Camera with FE 24-70mm f/2.8 GM II Lens, w/Included Value

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Sony Mirrorless Cameras

Sony Alpha a7 IV 

Capture stunning photos & video with the Sony Alpha a7 IV & 24-70mm lens. 33MP, fast autofocus, & 4K. Shop now for exceptional quality!

- Alpha a7 IV Mirrorless Camera -The full-frame 33MP Exmor R back-illuminated CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD (analog to digital) conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. The sensor also provides improved color reproducibility, low-noise performance at all sensitivities, 15+stop dynamic range and increased AF (autofocus) speed and precision performance. Experience improved levels of color gradation and detail rendering as well as soft, natural-looking human skin texture.BIONZ XR Engine for 8x Processing Speeds.The BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7SIII models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF (autofocus), image recognition and image quality adjustment to minimize processing latency for greatly increased movie and still processing power. User interface, network and file management processing is distributed to deliver fast response regardless of real-time processing load.Beautiful Images, Reduced Noise.Building on the capabilities of the back-illuminated Exmor R image sensor, the powerful BIONZ XR processing engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800for stills and ISO 100-102400 for movies).Wide, 15 Stop Dynamic Range.Taking advantage of the camera's full dynamic range of 15 stops, the Alpha7 IV uses image data from the sensor's 33-megapixels to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony's unrivalled experience at the front lines of both still-image and movie creation.4K 60P Recording.The Alpha 7IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p recording in Super 35 mode providing high-resolution smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K oversampling. For highly detailed and rich 4K content.7K Oversampling for Beautifully Rich, Detailed Images.Thanks to the increased 33MP resolution, the Alpha 7 IV oversamples 7K when recording full-frame 4K movies at up to 30p, resulting in high-resolution, highly detailed 4K for beautifully expressive, rich images. Select the mode that best suits your purpose, and let the camera deliver.Beautiful Color Expression Made Simple with S-Cinetone.The Alpha 7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta professional cinema cameraline. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights. It's easy to create a more expressive look for your movie imagery without post-editing, since S-Cinetone is processed in-camera.Visual Depth Of Field with Focus Map.Answering requests from professional creators, the brand-new Focus Map feature lets you easily visualize depth of field (DOF) and which areas are in and out of focus when you're in movie mode. In use, focus information (depth map) is overlaid on the display of the live view in real time. Areas in focus and within the set DOF appear translucent, while areas out of focus behind the DOF appear blue and those in front of the DOF appear red. Focus Map can be used in autofocus and manual focus modes and greatly enhances the ability to check focus and map depth of field.Sony's Smart AI Based Real Time Tracking.The superior power of the BIONZ XR processing engine has led to improvements in both Real-time Eye AF and Real-time Tracking features. Improved face detection translates into 30% better eye-detection accuracy compared to Alpha 7 III. AI (Artificial Intelligence) is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.Instantly Turn Your A7IV Into A Live Streaming Webcam.All it takes is a USB connection to turn the full-frame Alpha7 IV into a high-performance webcam. There's no need for complicated, advanced setup; just connect the camera to a computer or smartphone via USB, select "Live Stream (USB Streaming)", and you're set. You can choose from four different output formats, including high-resolution 4K video and simultaneous internal recording is also available, giving you broad flexibility to cover a wide variety of needs.Handheld Movie Shooting with Active Mode.Active Mode uses the camera's stabilization unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilization during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilization in all formats, including 4K, without compromising the Alpha 7 IV's compact size and mobility. And, because the gyro data is also recorded alongside the video, even more effective post-production stabilization can be applied for ultra-smooth shots using Catalyst Browse/Prepare software.- FE 24-70mm f/2.8 GM II Lens-The full force of Sony's latest lens technology brings stunning G Master resolution and exquisite bokeh together in the world's lightest Full Frame F2.8 constant aperture Standard Zoom lens. With significantly evolved AF performance, the FE 24-70mm F2.8 GM OSS II can deliver the full potential of today's advanced still and movie cameras. The Sony FE 24-70mm is ideal for portrait & lifestyle photography, allowing you the range to get the shots regardless of angle or position. It's a lightweight, high powered beast of a zoom lens, built for photographers looking to take their craft to the next level.Superb Image Quality That Rivals the Best PrimesExcellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme aspherical) elements, two ED (Extra-low dispersion) glass elements, two Super ED glass elements, and a floating focus mechanism control aberration, realize sharp, clear images at all zoom and aperture settings.Small, Light and VersatileThis lens is the smallest and lightest F2.8 24-70mm zoom in its class. It weighs just 24.6 oz (695g), over 20% less than the previous model. It is 16mm shorter, and overall volume has been reduced by approximately 18%. Excellent mobility makes it a great choice for professional or enthusiast still or movie use in a wide range of situations.Beautiful G Master BokehBeautiful, natural F2.8 bokeh extends throughout the zoom range thanks to advanced optics and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during both design and manufacture. Two precision XA elements manufactured to 0.01 -micron surface precision suppress onion ring bokeh, while ED glass elements prevent color bleeding for natural-looking circular bokeh.Fast, Precise AF and Excellent ResponseFour of Sony's original XD (extreme dynamic) Linear Motors, a floating focus mechanism, and advanced lens control achieve fast, precise and quiet AF with excellent tracking. Shoot at up to 30 frames per second or up to 4K 120p with a compatible camera body. A new aperture unit also contributes to high speed, enabling full AF tracking performance with the aperture stopped down.Excellent Close-Up PerformanceMinimum focusing distance is just 8.3" (0.21m) at 24mm and 11.8" (0.30m) at 70mm, with maximum magnification of 0.32x. Deep bokeh at F2.8 is great for close ups. Floating focus ensures ideal sharpness throughout the zoom range and at all focusing distances, while inner focus enables impressive close-up stills or movies where space is limited.Minimal Flare and GhostingNano AR Coating II technology produces a uniform anti-reflection coating on lens surfaces, effectively subduing flare and ghosting. The lens' design suppresses internal reflections that can reduce clarity when shooting landscapes, sports, and a variety of other subjects. Excellent clarity is also an advantage for live streaming and similar events.Video Performance Refined for Visual CreatorsAdvanced lens design reduces focus breathing, focus shift and axial shift when zooming. Image and angle of view shifts are minimized for smooth movie imagery. XD Linear Motors and a new aperture unit contribute to quiet, low-vibration operation. The breathing compensation function provided in compatible a series bodies is also supported.Dedicated Aperture Ring, Click/De-click and Iris Lock SwitchesAn aperture ring provides direct, rapid control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. There is also an iris lock switch that prevents the aperture ring from being accidentally moved between the [A] and F2.8 - F22 settings.

Sony a74

The best!

This is my second A7iv, and there is a reason I bought another. Because I like it, and I needed a backup body.

Standby

This is my 2nd Sony a7iv. Love this versatile all around camera. It always makes my work easier. Adorama's bundle just makes the experience that much better. Thanks Adorama!

Sony A7IV

The a7 IV is a fantastic camera for a variety of photographers ranging from the amateur to the advanced/professional. While I'm still learning the many features, I love the wide range of customization it provides.

a7 IV initial thoughts

After a lot of shopping around for our camera, Adorama gave us the best pricing and fabulous customer service!  Meyer is the best!!

Look no further?

2nd one I purchased

I absolutely love my new camera! If you are on the fence just go for it!

happy shopper

I recently upgraded from the Sony A7 III to the A7 IV, and I couldn't be happier! Sony has addressed every issue I had with the A7 III, making the A7 IV a substantial upgrade that is absolutely worth the extra cost. The difference between the two cameras is night and day.

The improved autofocus system, higher resolution sensor, and the incredible dynamic range have completely elevated my photography experience. The user interface feels more intuitive, and the additional customization options make it easier to tailor the camera to my workflow. The A7 IV truly shines in both photo and video performance, offering a level of versatility that the A7 III just couldn't match.

If you're on the fence between the A7 III and the A7 IV, I can't recommend the A7 IV enough. It's a no-brainer upgrade for anyone who wants the latest and greatest in Sony's lineup.

A big shoutout to Adorama for their excellent service-my camera was shipped quickly and arrived in perfect condition. I've always had great experiences with them, and this was no exception.

Love it!

This camera is still a powerhouse. A perfect hybrid for stills and video. It can do just about everything you would need and produces at an extremely high quality.

Sony Alpha a7 IV - Love It

Love the quality of this camera with ease of use.

Its so nice!

I was ready to switch to a full-frame camera.  I have used Sony gear since I started taking photos with my   Minolta (Sony) cameras including a film camera purchased in 1978.  I like the build quality of the cameras as well as the feel in my hands.  I determined that the Sony A7IV would be sufficient for my personal needs.  Yes, it doesn't have the bells and whistles of say the A7RV, but it is about $1000 less.  The menu is easy to use once you get used to the layout.  I do not use the camera for videos, but that is my preference.  It does have several options for doing video should you be interested in that function. The camera can shoot at 10 fps.  Again, Sony has faster cameras, which is not an issue for what I photograph.  I have enjoyed the camera, and have not found it lacking in my style of photography.

Sony A7IV Camera

Natural looking photos

Love this camera. I'm still learning it but so far have been able to take fantastic photos.

Omg I can't describe how great this camera is!

Sony a7 iii

Great camera but auto white balance is too yellow.

Great camera. Auto white balance is not accurate.

As a beginner to higher-end photography, this camera has been a delight! The learning curve is minimal right out of the box; its automatic settings make it SUPER easy to start shooting high-quality photos.

Fun, exciting, high-quality camera!

I was expecting to like this camera, but I love it!
I purchased this camera and lens for an upcoming trip and wanted to be familiar with it before we left.  I have taken it out on a few trail runs and absolutely love it.  
Super sharp images, and much easier than I thought to make the change from Nikon to Sony.  I was looking for something lighter to travel with and the Sony Alpha a7 fits the job perfectly.

Love Sony!

This is a great value. Is it the best bag? No. But does it work fine, carry a body and 3-4 lenses? Yes. It's built well enough and it's great quality for the price. Perfect starter kit in my opinion. Saves a lot of money on getting started that you can invest in better lenses.

Awesome kit for the price

It's 2 years old at the time of purchase. It is absolutely worth it. From reading many many reviews and a ton of research, a little better low light than the newer a7r5 if you don't need the 61mp. And as a portrait, lifestyle, and street photography enthusiast i don't. It's probably comparable to the canon r6 but i can get some amazing sigma or tamron lenses for it. Many many better photographers than i have captured some stunning images with this very body.

Awesome camera

Excellent camera, Its an awesome camera which can handle both photo and video effortlessly

Excellent camera

Good

Amazing camera

This product is very beautiful i'm really excited to try it and all the feature that come with it.

My Review for ?7 IV full-frame hybrid camera

I don't know what happened. I seldom used my camera and my shutter curtain stopped moving. It says "Camera Error"

Shutter curtain malfunction

For me the Sony A7IV was a huge upgrade. The touch screen mixed with the autofocus is a dream come true. This camera has also pushed me into much higher end video production which was the biggest incentive for buying. It does have it's issues with video, mainly overheating, and it is something to consider. Overall it is an amazing camera.

Big Upgrade

Coming from the Canon mirrorless system, I was underwhelmed by the articulating display on my Sony A7IVA.  It does not have the build quality nor the resolution of the Canon's.  I owned the EOS R and the R5 and both have an articulating screen superior to this Sony.  The only reason I am moving away from the Canon system is that their shutter release on nearly all models is poorly designed for people with impaired sensitivity in their fingers.  It is recessed in the grip and difficult to feel - causing me to lose shots while I fiddle trying to find the release.  Nikon and Sony have their releases raised and surrounded by their On/Off switches, which make them far easier to feel.  I immediately was at home with the Sony release location and feel.  The rest of the build quality seems impressive.  I will miss the extra megapixels I had in the R5, but I need to work with the Sony a while longer to see if the A7IV is close enough for the work I do.

Rear Display Needs Improvement

Perfect versatile camera good for photo and video both excellent love it.

Sony Alpha a7 IV Mirrorless Camera with FE 24-70mm f/2.8 GM II Lens, Bundle with 128GB Memory Card, Alpine 200 Backpack and NP-FZ100 Battery

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Sony Alpha a7 IV Mirrorless Camera with FE 24-70mm f/2.8 GM II Lens, Bundle with 128GB Memory Card, Alpine 200 Backpack and NP-FZ100 Battery

Save 5% Every Day†

PACKAGE INCLUDES:

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