Sony Alpha a7 IV Mirrorless Camera with FE 28-70mm f/3.5-5.6 OSS Lens Bundle with 128GB Memory Card, Backpack, Battery, 55mm Filter Kit

About The Alpha a7 IV Mirrorless Camera with FE 28-70mm f/3.5-5.6 OSS Lens
While the Alpha a7 IV Mirrorless Camera with FE 28-70mm f/3.5-5.6 OSS Lens is a high-quality, advanced, and innovative piece of technology, it's also a powerful and sophisticated tool for both professional photographers and videography enthusiasts. This camera boasts a full-frame 33MP Exmor R back-illuminated CMOS sensor, delivering exceptional speed and superior image quality. The sensor's copper wiring enhances transmission speeds and facilitates faster AD conversion, enabling 10-bit 4:2:2 4K recording up to 60p.

The Alpha a7 IV's sensor also offers improved color reproducibility, low-noise performance across all sensitivities, and a dynamic range of over 15 stops. This, coupled with increased autofocus speed and precision performance, ensures improved color gradation, detail rendering, and natural-looking human skin textures.

The BIONZ XR image processor, also found in the Sony Alpha 1 and Alpha 7S III models, offers up to an 8x increase in processing speed. This engine focuses on real-time processing of autofocus, image recognition, and image quality adjustment to minimize processing latency, delivering increased movie and still processing power.

The Alpha a7 IV also excels in creating beautiful images with reduced noise. The powerful BIONZ XR processing engine, combined with the capabilities of the back-illuminated Exmor R image sensor, reveals higher subjective resolution, exquisite detail, and texture even in medium and high sensitivity ranges. The camera maintains impressively low levels of noise throughout the standard range of ISO 100-51200, which can be expanded to ISO 50-204800 for stills and ISO 100-102400 for movies.

The camera's full dynamic range of 15 stops allows the Alpha7 IV to use image data from the sensor's 33-megapixels to render remarkably delicate detail in landscapes and scenery. This stunning image quality is a testament to Sony's unrivaled experience in both still-image and movie creation.

For videographers, the Alpha 7 IV offers an impressive range of video recording options, including 4K 60p recording, 4:2:2 10-bit recording, and 7K oversampling for beautifully expressive, richly detailed images. The camera also supports S-Cinetone, delivering natural mid-tones for healthy-looking skin color, soft colors, and gorgeous highlights.

The Alpha 7 IV is the first in the Sony Alpha series to provide compensation for focus breathing, using Sony's original Clear Image Zoom technology to automatically maintain a consistent angle of view for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery.

The camera's Fast Hybrid AF system combines 759 phase-detection AF points and 425 contrast-detection AF points, covering roughly 94% of the image area for both stills and movies. This vast collection of data is analyzed in real time by the powerful BIONX XR processing engine to achieve the AF system's impressive results.

The Alpha a7 IV also features Sony's smart AI-based Real-time Tracking, improved Real-time Eye AF, and Real-time Eye AF for birds for stills and movies. The camera allows 10-frame-per-second continuous shooting with a massive buffer, making it a versatile tool for a wide range of photography and videography needs.

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About The Extreme PRO 128GB UHS-I U3 SDXC Memory Card
Discover the power and performance of the Extreme PRO 128GB UHS-I U3 SDXC Memory Card, designed to elevate your creativity without boundaries. This top-tier SD UHS-I memory card offers unparalleled shot speeds of up to 90MB/s, coupled with UHS Speed Class 3 (U3) recording. This makes it an ideal choice for capturing high-resolution, seamless 4K UHD video, ensuring you never miss a moment of the action.

Experience the convenience of faster post-production workflows, thanks to transfer speeds reaching up to 200MB/s. This is made possible by the SanDisk QuickFlow Technology, which optimizes performance for rapid media offloads. For maximum speed efficiency, pair this card with the SanDisk Professional PRO-READER SD and microSD (sold separately).

The Extreme PRO 128GB UHS-I U3 SDXC Memory Card is not just about speed; it's also about reliability. Rated UHS Speed Class 3 (U3) and Video Speed Class 30 (V30), this card allows you to capture sequential burst mode shots without a hitch. Whether you're shooting a fast-paced sports event or a serene landscape, this card ensures you capture every frame in stunning detail.

Built to withstand the rigors of professional use, this memory card is temperature-proof, waterproof, shock-proof, and x-ray-proof. Whether you're shooting in the desert heat or the arctic cold, you can trust this card to perform.

Additionally, the card includes an offer for RescuePRO Deluxe 2-year data recovery software. This valuable feature allows you to restore images you may have accidentally deleted, providing an extra layer of security for your precious memories and professional work.

In summary, the Extreme PRO 128GB UHS-I U3 SDXC Memory Card is more than just a storage device; it's a powerful tool designed to enhance your creative process and improve your workflow efficiency.

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About The Alpine 200 Lightweight Compact Camera Backpack
An essential companion for the discerning photographer, the Alpine 200 Lightweight Compact Camera Backpack is meticulously crafted to meet the demands of on-the-go photography. This backpack is a testament to durability and practicality, featuring over 12 customizable gear compartments that provide reinforced protection for your valuable equipment.

The Alpine 200 is designed with intention and innovation, offering a smart, guided design that ensures your comfort during extended shoots. The interior is highly adaptable, with three large movable dividers that securely cradle your main camera and lens. Additionally, six smaller separators offer creative solutions for organizing your photography gear, ensuring everything has its place.

Accessibility is paramount with the Alpine 200. The backpack offers a variety of entry points to quickly reach gear and accessories, including a dedicated compartment for up to an 8-inch tablet, all secured with weather-sealing to safeguard against the elements. The top flap features a quick grab-and-shoot access point, allowing you to capture moments at a moment's notice without fumbling through your bag.

Organization is further enhanced with individual small pouches that act as 'floating' organizers, perfect for those items you need to grab without delay. The backpack's drawstring closures, modular exterior attachment points, and clip snap locks add to its versatility, while extra connector loops invite additional gear attachments.

Comfort is not overlooked, with the Alpine 200 boasting a back-saving design that includes loose mesh overlay backside cushions for breathability and padded shoulder straps for ease of carry. The over-the-top straps come with additional compartments, a water bottle holder, a tripod cup, and two secure straps for extra gear.

For the photographer who values preparedness, the Alpine 200 also features two zippered sections for smaller essentials like pens, ID cards, papers, and passports, plus a lock/hook on a strap for added security. The familiar backpack form is elevated with support and wisdom, ensuring that your gear is always within reach.

Finally, the Any&All weather [AW] cover provides comprehensive protection for your gear from rain, snow, dust, sand, and even the occasional water splash, ensuring that no matter the conditions, your equipment remains safe and sound. The Alpine 200 Lightweight Compact Camera Backpack is not just a carrying solution; it's a durable, spacious, comfortable, stylish, and practical asset for any photographer's arsenal.

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About The NP-FZ100 17.3Wh 7.2V 2400mAh Lithium-Ion Battery Pack with USB-C Charging Port
The Green Extreme NP-FZ100 Rechargeable Lithium-Ion Battery Pack with USB-C Charging Port is the perfect recharge and go power source compatible with Sony Mirrorless Cameras. Specially designed for Sony cameras, the Green Extreme battery pack includes a USB-C charging port for fast charging. Works with regular camera charger and with USB charging cable (included). Pack features a light to show you that the battery is charging. It turns from red to green to indicate the battery is fully charged. (Note: USB-C port is only to charge battery, cannot power other devices.)

Green Extreme cells are designed to meet or exceed the original manufacturers' specifications for compatibility and performance. Green Extreme Batteries encourage conservation through renewable energy cells to maximize their use and to contribute in a modest way to energy responsibility. Even our packaging is composed of recycled materials. Green Extreme packs are available for many popular models to power up the most energy-demanding cameras and devices.