Sony Alpha a7 Mirrorless Digital Camera, Full Frame 24MP, Bundle With dot OLED Viewfinder, Wi-Fi sharing - Trade up to innovation Promotion

No other full frame, interchangeable-lens camera is this light or this portable. 24.3 MP of rich detail. A true-to-life 2.4 million dot OLED viewfinder. Wi-Fi sharing and an expandable shoe system. It's all the full-frame performance you ever wanted in a compact size that will change your perspective entirely

World's smallest lightest interchangeable lens full-frame camera
Sony's Exmor image sensor takes full advantage of the Full-frame format, but in a camera body less than half the size and weight of a full-frame DSLR.

Full Frame 24.3 MP resolution with 14-bit RAW output
A whole new world of high-quality images are realized through the 24.3 MP effective 35 mm full-frame sensor, a normal sensor range of ISO 100 25600, and a sophisticated balance of high resolving power, gradation and low noise. The BIONZ½ x image processor enables up to 5 fps high-speed continuous shooting and 14-bit RAW image data recording.

Fast Hybrid AF w/ phase-detection for DSLR-like focusing speed
Enhanced Fast Hybrid auto focus combines speedy phase-detection AF with highly accurate contrast-detection AF, which has been accelerated through a new Spatial Object Detection algorithm, to achieve among the fastest autofocusing performance of any full-frame camera. First, phase-detection AF with 117 densely placed phase-detection AF points2 swiftly and efficiently moves the lens to bring the subject nearly into focus. Then contrast-detection AF with wide AF coverage fine-tunes the focusing in the blink of an eye.

Fast Intelligent AF for responsive, accurate, and greater operability with full frame sensor
The high-speed image processing engine and improved algorithms combine with optimized image sensor read-out speed to achieve ultra high-speed AF despite the use of a full-frame sensor.

New Eye AF control
Even when capturing a subject partially turned away from the camera with a shallow depth of field, the face will be sharply focused thanks to extremely accurate eye detection that can prioritize a single pupil. A green frame appearsover the prioritized eye when focus has been achieved for easy confirmation. EyeAF can be used when the function is assigned to a customizable button, allowing users to instantly activate it depending on the scene.

Fully compatible with Sony's E-mount lens system and new full-frame lenses
To take advantage of the lightweight on-the-go body, the 7 is fully compatible with Sony's E-mount lens system and expanded line of E-mount compact and lightweight full-frame lenses from Carl Zeiss and Sony's premier G-series.

Direct access interface for fast, intuitive shooting control
Quick Navi Pro displays all major shooting options on the LCD screen so you can rapidly confirm settings and make adjustments as desired without searching through dedicated menus. When fleeting shooting opport u nities arise, you'll be able to respond swiftly with just the right settings.

High contrast 2.4M dot OLED EVF for eye-level framing
View every scene in rich detail with the XGA OLED Tru-Finder, which features OLED improvements and the same 3-lens optical system used in the flagship a99. The viewfinder faithfully displays what will appear in your recording, including the effects of your camera settings, so you can accurately monitor the results. You'll enjoy rich tonal gradations and 3 times the contrast of the a99. High-end features like 100% frame coverage and a wide viewing angle are also provided.

3.0" 1.23M dot LCD tilts for high and low angle framing
The tiltable 3.0" (1,229k dots) Xtra Fine LCD Display makes it easy to photograph over crowds or low to capture pets eye to eye by swinging up approx. 84½ and down approx. 45½. Easily scroll through menus and preview life thanks to WhiteMagic technology that dramatically increases visibility in bright daylight. The large display delivers brilliant-quality still images and movies while enabling easy focusing operation.

Simple connectivity to smartphones via Wi-Fi or NFC
Connectivity with smartphones for One-touch sharing/One-touch remote has been simplified with Wi-Fi/NFC control. In addition to Wi-Fi support for connecting to smartphones, the a7 also supports NFC (near field communication) providing "one touch connection" convenience when trans ferring images to Android smartphones and tablets. Users need only touch devices to connect; no complex set-up is required. Moreover, when using Smart Remote Control a feature that allows shutter release to be controlled by a smartphone connection to the smartphone can be established by simply touching compatible devices.

PC control w/ remote video capture control
Remote Camera Control allows you to control your a7 from your PC using a USB cable. Feature control has also been updated to include video capture control.

14-bit RAW output for rich tonal gradation
14-bit RAW image data of extremely high quality is outputted by the a7. This data fully preserves the rich detail generated by the image sensor during the 14-bit A/D conversion process. When developed with Sony's Image Data Converter RAW development software, these images deliver the superb photographic expression and rich gradation that only 14-bit data can offer.

New BIONZ X image processing engine
Sony proudly introduces the new BIONZ X image processing engine, which faithfully reproduces textures and details in real time, as seen by the naked eye, via extra high-speed processing capabilities. Together with front-end LSI (large scale integration) that accelerates processing in the earliest stages, it enables more natural details, more realistic images, richer tonal gradations and lower noise whether you shoot still images or movies.

Full HD movi e at 24p/60i/60p w/uncompressed HDMI output
Capture Full 1920 x 1080 HD uncompressed clean-screen video files to external recording devices via an HDMI½ connection in 60p and 60i frame-rates. Selectable in-camera AVCHD codec frames rates include super-smooth 60p, standard 60i or cinematic 24p. MP4 codec is also available for smaller files for easier upload to the web.

Up to 5 fps shooting to capture the decisive moment
When your subject is moving fast, you can capture the decisive moment with clarity and precision by shooting at speeds up to 5 frames per second. New faster, more accurate AF tracking, made possible by Fast Hybrid AF, uses powerful predictive algorithms and subject recognition technology to track every move with greater speed and precision.

Multi-interface Shoe for flash and microphone flexibility
Unlike conventional cameras, the a7 features the advanced Multi-Interface Shoe that dramatically expands compatibility with Sony digital imaging accessories, thus raising the potential for photo/movie shooting.

4K Still image output by HDMI8 or WiFI for viewing on 4K TVs
Enjoy Ultra High Definition slide shows directly from the camera to a compatible 4K television. The a7 converts images for optimized 4K image size playback (8MP). Enjoy expressive rich colors and amazing detail like never before. Images can be viewed via an optional HDMI or WiFi.

TRILUMINOUS color outputs w ider color gamut to compatible devices
TRILUMINOS Color technology, allows you to experience photos and movies in rich, natural colors on any TV equipped with a TRILUMINOS Display. The expanded color gamut immerses you in those unforgettably colorful moments, from the complex shades in a shimmering blue sky to the delicate skin in a baby's face.

PlayMemories Camera Apps allows feature upgrades
Personalize your camera by adding new features of your choice with PlayMemories Camera Apps. Find apps to fit your shooting style from portraits, detailed close-ups, sports, time lapse, motion shot and much more. Use apps that shoot, share and save photos using Wi-Fi that make it easy to control and view your camera from smartphone, and post photos directly to Facebook or backup images to the cloud without connecting to a computer.11

Image Data Converter
Advanced features enable manipulation, conversion and management of full-resolution RAW images. You can expertly adjust exposure, white balance, tonal curves, saturation, contrast, hue and sharpness as well as apply DRO and vignetting compensation. Bundled Remote Camera Control software also lets you remotely activate and deactivate still/movie recording and control various camera settings from a PC.