Sony Alpha a9 III Mirrorless Camera with FE 50mm f/1.4 GM Lens, Bundle with TASC300 Microphone, 128GB Memory Card, Battery and 67mm Filter Kit

- Alpha a9 III Camera -
Enhance your creative potential with the Sony Alpha a9 III Mirrorless Camera, a trailblazer in imaging technology. This sophisticated device stands as the world's first camera to boast a full-frame stacked 24.6 MP CMOS image sensor with a global shutter system, setting a new standard for high-quality, distortion-free photography. The innovative global shutter captures every pixel simultaneously, ensuring that even the swiftest subjects are frozen in time without the slightest hint of rolling shutter distortion.

With the Alpha a9 III, experience the pinnacle of performance with blackout-free, high-speed continuous shooting at an astonishing 120 fps, complete with full AF/AE tracking. This powerful feature allows for seamless viewing and precise subject capture, making it an ideal choice for professional photographers who demand accuracy and speed.

The camera's maximum shutter speed of an unprecedented 1/80,000 second enables the capture of ultra-fast action with remarkable clarity. When paired with compatible Sony flash units, such as the HVL-F60RM2 or HVL-F46RM, the Alpha a9 III provides even illumination across the frame, enhancing your ability to shoot in diverse lighting conditions.

At the heart of the Alpha a9 III lies the Exmor RS image sensor, a marvel of engineering with a stacked CMOS architecture and integral memory. This sensor not only delivers high resolution but also supports high-speed processing with minimal delay, ensuring that every detail is captured with precision.

The BIONZ XR image processing engine amplifies the camera's capabilities, offering up to eight times the processing power of its predecessors. This engine efficiently handles the vast amount of data from the sensor, enabling real-time processing and significantly improving image quality across all shooting modes, including the ability to capture high-quality 14-bit RAW images.

For those seeking to minimize noise, the Composite RAW Shooting feature is a game-changer. By merging multiple images using Sony's Imaging Edge Desktop software, photographers can achieve exceptionally high image quality with reduced noise, even at higher ISO settings.

The Alpha a9 III's advanced optical 5-axis image stabilization ensures that camera shake is effectively countered, providing an 8.0-step stabilization advantage. This sophisticated system, along with compatible stabilized lenses, allows for sharp, blur-free images even when shooting handheld at telephoto focal lengths.

Autofocus and tracking are taken to new heights with the camera's 759 phase-detection points, covering approximately 95.6% of the image area. The Fast Hybrid AF system combines phase-detection and contrast-detection AF for unparalleled precision, ensuring that rapidly moving and unpredictable subjects are captured with ease.

Customizable focus areas, including new XS and XL sizes, allow for tailored focusing strategies, ensuring that your subject remains sharp regardless of the surrounding environment. Additionally, the camera's flash synchronization capabilities at up to 1/80,000 second shutter speed open up a world of creative lighting opportunities.

The Alpha a9 III also addresses the challenges of artificial lighting with flicker-free shooting modes, ensuring consistent exposure and color when shooting under fluctuating lighting conditions. Moreover, the global shutter system eliminates the common issue of flash banding, providing a clear advantage in event photography.

For videographers, the Alpha a9 III excels in 4K movie recording, free from rolling shutter effects, and offers both full-frame and Super 35mm format options. This powerful, advanced camera is designed to meet the rigorous demands of professional photography and videography, making it a top choice for those seeking to elevate their visual storytelling.

- FE 50mm f/1.4 GM Lens -
Let the FE 50mm f/1.4 GM Lens from Sony redefine your photography with its blend of high-quality craftsmanship and advanced optical technology. This premium G Master series standard prime lens is engineered for photographers who demand exceptional image quality and creative flexibility.

Experience the pinnacle of Sony's lens innovation with the FE 50mm f/1.4 GM Lens, designed to deliver extraordinary resolution and stunning bokeh effects. The lens features two high-precision XA (extreme aspherical) elements that meticulously correct distortion and virtually all aberrations, ensuring your images are sharp and clear right to the edges. The inclusion of an ED (extra-low dispersion) glass element further suppresses chromatic aberration, providing images with pristine clarity and vibrant colors without any color bleeding.

The innovative optical design of this lens, paired with an F1.4 maximum aperture, creates magnificent bokeh that makes your subjects pop against beautifully blurred backgrounds. The 11-blade circular aperture contributes to the lens's ability to produce smooth, creamy bokeh, free from the distractions of onion-ring effects, thanks to the careful optimization of spherical aberration during the design and manufacturing process.

Sony's original Nano AR Coating II has been applied to the lens surfaces to significantly reduce internal reflections that can cause flare and ghosting, ensuring outstanding clarity and contrast even in challenging lighting conditions. This coating, along with the lens's ability to maintain high contrast and resolution even when shooting with strong light sources in the frame, makes it an indispensable tool for both professional and advanced amateur photographers.

The FE 50mm f/1.4 GM Lens is not only a marvel in optical performance but also in its physical design. Despite its large-aperture and high-resolution capabilities, the lens remains remarkably compact and lightweight, measuring just 80.6 mm in diameter and 96.0 mm in length, and weighing a mere 516 grams (18.3 oz). This makes it an ideal choice for photographers on the go, whether you're capturing portraits, landscapes, or everyday snapshots.

Autofocus performance is fast, precise, and whisper-quiet, courtesy of Sony's high-thrust XD (extreme dynamic) linear motors and an advanced control algorithm. This ensures smooth and responsive focus drive, which is especially beneficial when shooting stills or movies. The lens's focus group is driven with minimal noise and vibration, making it perfect for capturing movies at high frame rates or when discretion is required.

For creators who prefer manual control, the Linear Response MF feature provides a manual focusing experience that rivals that of mechanical lenses. The focus ring responds directly and linearly to your touch, allowing for smooth rack focus transitions in video and precise adjustments in still photography. An iris lock switch, two customizable focus hold buttons, and an AF/MF focus mode switch add to the lens's versatility, giving photographers and videographers the flexibility to adapt to any shooting scenario.

Built to withstand the rigors of professional use, the FE 50mm f/1.4 GM Lens features a dust- and moisture-resistant design, ensuring reliability in challenging outdoor environments. The front lens element is treated with a fluorine coating that repels water, oil, and other contaminants, making it easy to keep clean and clear.

In summary, the FE 50mm f/1.4 GM Lens is a testament to Sony's commitment to excellence in imaging. With its advanced features, such as XA elements, ED glass, Nano AR Coating II, and XD Linear Motors, this lens stands out as a superior choice for photographers and videographers who require the best in image quality, performance, and versatility.