Sony Cyber-Shot DSC-W50 Digital Camera, 6.0 Megapixel, 3x Optical, 2x Digital Zoom, 2.5" LCD Screen

The Sony Cyber-Shot DSC-W50 is an ideal camera for starting out right in digital photography, combining the quality of 6.0 megapixels and Carl Zeiss 3X optical zoom, the performance of High Sensitivity mode for great low-light shots, the simplicity of on-screen Function Guide for easy setup, and the convenience of 32 MB1 Internal Memory for shooting images in-camera.

Higher megapixels gives you more detail and definition for large prints and cropping in on your subject. Sony's advanced Super HAD (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise. The DSC-W50 has a bright 2.5 LCD screen for setting up and viewing images -- with a one touch Play button that makes it quick and easy to view your photos.

User-friendly controls and simple on-screen Function Guide text/icon display help you set up camera functions -- and you' ll have greater creative freedom toadjust color mode (including Natural for subtle colors and Rich for more intense colors), sensitivity, brightness and image size.

A new High Sensitivity Mode (ISO 1000) allows you to shoot with great results inlow-light conditions -- and Sony's original Clear RAW NR (Noise Reduction) image processing technology helps suppress the color noise that can accompany high-sensitivity shooting.

3X Optical Zoom helps the DSC-W50 bring distant subjects closer and lets you frame shots for better composition; Sony's precision 2X Digital Zoom provides anadditional 2X magnification to zoom in close without jagged edges.

With its powerful Lithium Ion rechargeable battery, the DSC-W50 can capture up to 3902 images -- enough for a week of shooting. The compact BC-CSG Battery Charter is also supplied for battery recharging on the go.

Sony's Smart Zoom feature lets you magnify your subject beyond the 3x optical zoom - to 4.1x (3MP), 5.2x (2MP), even 13x (VGA). By intelligently cropping intothe central portion of the scene, it avoids the image distortion of other digital zooms.

With 32 MB3 Internal Memory, the DSC-W50 allows you to shoot without a flash memory card --then transfer your images to optional Memory Stick Duo media, upload to your computer or make prints on your digital printer.

The DSC-W50 has a built-in slot for optional Memory Stick Duo or higher-capacity Memory Stick PRO Duo media -- the ultra compact media for shooting, storing and sharing your photo images.