Sony Cyber-Shot DSC-W55 Point & Shoot Compact Digital Camera, 7.2 Megapixel, Carl Zeiss Vario-Tessar Lens, 3x Optical, 2x Digital Zoom, 2.5" LCD Screen - Black

Your pictures will look brilliant with the Cyber-Shot DSC-W55 digital camera. Powerful, colorful and pocket-sized, this ultra-compact camera offers superb 7.2 megapixel imaging, Carl Zeiss 3X optical zoom lens, high ISO 1000 sensitivity for low-light shooting and Stamina battery power for up to 380 shots. A bright 2.5" LCD screen helps you compose shots, check results and read menus even in bright sunlight.

It reproduces images with more megapixels and gives you more detail and definition in big prints or tightly cropped subject. The advanced Super HAD (Hole Accumulated Diode) CCD design allows more light on each pixel, which increases this camera's sensitivity and reduces image noise. A top-quality Carl Zeiss 3X optical zoom lens design helps the DSC-W55 bring distant subjects closer and lets you frame shots quickly for better composition.

The DSC-W55 provides a large, bright LCD screen for composing shots, checking results, sharing your photos on location and reading camera setup menus even in sunlight. With high sensitivity ISO 1000, the DSC-W55 gives you better shots under low light so you can shoot without flash to preserve the mood - great for birthday parties, indoor gatherings and candid portraits.

Clear RAW NR (Noise Reduction) image processing technology helps suppress color noise that can accompany high-sensitivity shooting. The DSC-W55 allows you to capture a large number of images without a flash memory card, making it great for traveling and candid snapshots. This digital camera also has a built-in slot for optional Memory Stick Duo or Memory Stick PRO Duo media.

The DSC-W55 gives you greater creative freedom to adjust color mode for the creative results you want. Color settings include natural, rich setting, monochrome and sepia. To adjust quickly for specific shooting situations, the DSC-W55 lets you choose from several convenient photo modes that include Auto, P-Auto, and Scene Selections for twilight, twilight portrait, landscape, high sensitivity, soft snap, and snow and beach environments.