Sony Alpha NEX-5R Camera Kit with Sony 18-55mm F3.5-5.6 OSS Lens, Silver

Sony's 5-series NEX compact interchangeable lens cameras boast a new addition, the NEX-5R. Inheriting the same high-quality imaging and ease-of-use of which the Series is renowned, the NEX-5R builds on these strengths. It is the first E-mount camera with Fast Hybrid AF, which includes phase-detection AF to deliver highly responsive, DSLR-like AF tracking for shooting up to 10 fps. The camera also has a large Exmor APS-C HD CMOS sensor for superbly detailed images and added functionality for taking great self-portraits. In addition, built-in Wi-Fi makes for effortless transfer of photos to smartphones while support for new PlayMemories Camera Apps expands functionality. All this and more is found in an ultra-compact body.

Shoot and share DSLR-quality photos online, straight from the camera. With built-in Wi-Fi, the NEX-5R even lets you download camera apps for endless creative possibilities. And the 16.1MP APS-C size sensor delivers breathtaking stills with pro-grade defocused backgrounds.

With the NEX-5R, Sony aims to expand sales of E-mount cameras by attracting users from all segments of the interchangeable-lens camera market. Despite its compact body, the camera delivers superlative image quality thanks to an APS-C image sensor, and is equipped with improved Fast Hybrid AF - a hallmark of conventional DSLR cameras. With functionality guaranteed to appeal to target users, NEX-5R raise s the bar for mirror-less cameras. Moreover, the inclusion of operation dials gives the camera a distinctly DSLR-like feel, making it a tempting alternative for people considering a DSLR for the first time and who comprise the largest segment of the interchangeable-lens market