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Review Summary
2009-07-11T21:00:00
The biggest thing with this for me is that it doesn't truly integrate with Lightroom as stated on the website. (Although they are supposed to be correcting the verbage on the website to be more accurate)
Crazy G.
The use of selective focus has been part of photography since the very first lenses where invented. There are many techniques used to control either the plane of focus or removing sharpness from edges. The most common way to do this is by controlling depth of field in the camera by using a large aperture lens producing a narrow depth of field. Now photographers have a new Photoshop plug-in to help put the focus where they want the all new FocalPoint 1.0.
The use of selective focus is used to remove distracting backgrounds and to focus the viewers view on the subject. It also has artistic applications as well. This is a popular look in both portrait and wedding work but also commercial and editorial photography, especially food. All of the above mentioned techniques are used at the time the photograph is taken and require addition hardware and knowledge of how to use them. Many of these tools have not transferred to digital or behave differently with digital photography.
A New Tool for the Digital Darkroom: FocalPoint gives photographers a way to create realistic depth of field control, plane of focus control and selective focus to any image after it is photographed allowing for more control and precision. The focus bug control in FocalPoint has a tangible, hardware feel much like using a lens. It makes it fast for a photographer to define the "sweet spot" either in a round shape or a plane and then control how much and of what kind of blur they would like to add. This has a huge benefit over hardware tools like auxiliary lenses and filters because it allows the photographer to control the focus after the image is taken, giving them more control and requiring fewer shots in camera.