Lensbaby Lensbabies Medium Format 3G Selective Focus Lens for Pentax 67

Lensbabies, LLC introduces the medium format version of its 3rd generation selective focus lens, Lensbaby 3GÔ. The medium format version of this award-winning lens expands the Lensbaby product family's capabilities for the first time into the medium format realm of photography.

The Medium Format Lensbaby 3G is now available for Mamiya 645 and Pentax 67 camera bodies. The Lensbaby 3G for Mamiya 645 features an 80mm fixed focal length and possible aperture settings ranging from f/3.4 to f/39. The Lensbaby 3G for Pentax 67 cameras has a 100 mm fixed focal length and has possible aperture settings ranging from f/4 to f/45.

The Lensbaby 3G medium format lens allows photographers to lock the Lensbaby in a desired bent position simply by pressing a button. Then, using its traditionalbarrel focus mechanism, photographers can do fine focusing and precisely place the sweet spot of sharp focus before pressing the shutter release.

The OriginalLensbabyÔ lens and the Lensbaby 2.0Ô lens require the photographer to manually hold the Lensbaby in a bent position while pressing the shutter release.

The optic in the Medium Format Lensbaby 3G produces the same effect as the opticin the Lensbaby 3G for SLR cameras. However, the optic in each Medium Format Lensbaby 3G is optimized for the specific camera body.

Popularity of the Original Lensbaby, Lensbaby 2.0 and the new Lensbaby 3G SLR lens has been phenomenal. It was only logical to expand the product offering to medium format photographers, especially studio photographers who want to repeat Lensbaby photos exactly the same each time, whether they are shooting food, fine art nudes, or designer shoes.

In addition, studio portrait photographers can shoot with greater confidence in the sweet spot's sharpness and placement. Outdoor and location photographers can also shoot longer exposures than are possible with the Original Lensbaby and Lensbaby 2.0.

Lensbaby 3G should meet medium format photographers' needs for precision and repeatability while stimulating their creative vision.

Once Lensbaby 3G is locked into place, additional fine focus can be achieved by turning the barrel focusing ring, which moves the optic in and out like a normalmanual focus lens.

Also, in the locked position, a photographer can make small adjustments to the placement of the sweet spot of focus by turning any combination of the three focusing rails.

The process of shooting with Lensbaby 3G is quite different than with Lensbaby 2.0, and the two lenses are optimized for different types of photography. WhileLensbaby 2.0 is great for intuitive, fluid, photojournalistic shots, Lensbaby 3Gis a workhorse for pros that require precise focusing, complete control, and repeatability.