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Review Summary
Joel Hypponen
2.5 hours (9 segments)
Level 2
The only difference between a hobbyist photographer and a professional is getting paid for your work. This lesson aims to give you the knowledge of how to work with brands, plan and execute branded shoots, as well as loads of extras that will help you get started in landing your first client.
Instructors
Joel Hypponen
Skill Level: Level 2
Good: Your friends think you are good at shooting photos.
Duration: 2.5 hours
9 segments
Learn To: Land your first client
Plan a shoot for a brand
Think like a brand and deliver images they'll love
Direct poses that feel natural to the brand
Edit branded images
Class Extras
Get more out of the lesson with Joel's Contract, Pitch Deck, and Partnership Deck, 5 Photo Presets, and his 5 Tips PDF.
3 Downloadable Templates
Get a head start on the practical side of commercial photography. This lessons includes three downloadable templates Joel uses when working with brands-Contract Template, a Pitch Deck Template, and a Partnership Deck.
5 Photo Presets
Need some guidance or a fresh take on your editing style Apply the editing techniques Joel shares in the lesson with five of his stunning custom Lightroom presets.
5 Tips PDF
Joel wrapped up the key takeaways from his lesson in an easy-to-reference 5 Tips PDF. Keep this deck handy when you're on the road and need a quick reminder of the lesson material.
What You'll Learn
Breaking into the world of commercial photography can feel intimidating. Joel is going to walk you through everything he's learned working with brands: from pitching to your client to editing and delivering the best images. You'll also get a behind-the-lens look at how he poses talent with product and finds the best available light, no matter the weather.
Intro to Shooting for Brands
Finding Work | How Joel Got His First Client
Planning Your Shoot
Shooting Outdoor Lifestyle | Snow Peak
Shooting Interiors | Snow Peak
Editing for a Brand
BONUS - Delivering Your Photos
Conclusion