Panasonic PT-61LCX70 61" LIFI Projection LCD HDTV with 720p Resolution, Built-In ATSC / NTSC Tuners, SD Memory Card Slot, 3 HDMI Ports & EZ Sync

Introducing the world's first consumer television with the innovative LIFI light source. LIFI stands for LIght FIdelity. This is a brand-new way to achieve long light source life, quick start-up time and high color fidelity for projection displays. Unlike conventional LCD projection TVs, the LIFI light source lasts so long it might never need to be changed.

The High Intensity Discharge (HID) lamps used in conventional LCD projection TVs contain electrodes that deteriorate, causing diminished brightness and possibly damage to the lamp itself. LIFI does not utilize electrodes, which helps achieve more stable performance and a long lifespan. The light source in the LIFI HDTV offers full spectrum illumination that faithfully reproduces brilliant red, emerald green and natural skin tone.

Whether you're watching hidden camera footage of rare Amazon Forest dwellers or taking in the local newscast, the lifelike color is a bright, beautiful enhancement to your HDTV experience.

Everything about the LIFI HDTV is designed to bring you to a new level of viewing pleasure. The amazing colors are boosted by the floating feeling provided by the flat panel design and the audio is rendered more lifelike by the invisible speakers that help fuse picture and sound. The all-black design adds a sleek, modern and luxurious look to your room.