more
See Options
Need help? Ask our experts.
Review Summary
2026-05-12T20:00:00
Wow. For the price you can not go wrong. We have had guest over and virtually all commented about how could not believe this TV cost a lot less than the thousands people spend. Picture quality 5 stars, figures are amazing
Stevo

2026-05-12T20:00:00
This TV was a present for my parents and I cannot wait to save and get my own, has been an amazing experience from start to finish between; color depth, frames, and scale.
CoreyGuy

2026-05-12T20:00:00
Setup was pretty easy, right out of the box the settings were good including brightness, sharpness, contrast it all was running smooth. Upscaling is descent I'm currently letting AI control it for now to see how it does.
Budman636

2026-05-11T20:00:00
Reflection is bad. During daytime, anything will be easily seen on the T. V. blocking the view and it's never as easy as shown in store such as color, settings profile.
Umer

2026-05-11T20:00:00
This thing will watch your kids. There are more things to adjust than I've seen on a computer. The manual is 290 pages long. Love it! Great audio, and the best picture I've ever seen. I got to see the Japanese version of HD 40 years ago at an NAB Vegas Convention. Been a student ever since. This TV does it all for my eyes and ears.
TSquares

2026-05-11T20:00:00
The AI upscaler is the best I've seen! 20 year old movies and shows look clear, smooth with high resolution. I also love the samsung tv service; this tv makes me want to watch tv again!
moGul

2026-05-11T20:00:00
Amazing TV. Picture quality is top tier. Really great brightness even in well lit areas. Sports and gaming is also really good
Chickenmcnalgas

2026-05-11T20:00:00
This is the best looking tv ive ever had. Colors and contrast are well proportioned. Brightness is just right and even the upscaling makes everything look and feel smooth when playing games as well.
Scoob

2026-05-11T20:00:00
Upscaling, smoothness, contrast. Brightness, sharpeness
Chajagu

2026-05-10T20:00:00
I had the 77 in BF in the living room and I decided I like the picture so much I wanted one in the bedroom same model the picture is the best
Causie

2026-05-10T20:00:00
me and my son love this TV we cannot get enough sometimes we watch movies sometimes we watch kids shows sometimes we watch YouTube but we cannot get enough of this TV we love it
Handman

2026-05-10T20:00:00
I love the TV. Comparable product to Sony for half the price.
Funrique

2026-05-10T20:00:00
Best oled TV oled I have owned. I love the brightness, smooth 144hz display. The interface is much better than the competition interface. Remote is smaller and better also, only issue is that I have lost 2 of them(thanks to my kids). I also love how it seamlessly works together with a samsung soundbar. Upscaling works great with a previous generation gaming PC, and still hits that max 144 refresh rate.
Kronos

2026-05-10T20:00:00
absolutely the most impressive TV I've ever owned the HDR is absolutely incredible the 4K is incredible the processor the speed of the TV the switching of the apps
Digitalx313

2026-05-10T20:00:00
This television is actually not the original set I went o .to purchase but after consideration I went with the S90F model and am glad I did. The clarity is amazing and the smart AI feature is awesome as well.
Nsrojic

2026-05-10T20:00:00
really good Sharp and bright TV. love the smoothness and responsiveness.
Scorpion

2026-05-10T20:00:00
I've owned a lot of TVs over the years, but the Samsung S90F OLED honestly surprised me. The first thing I noticed was how insanely clear and vibrant the picture is without looking fake or overprocessed. Watching movies at night on this thing is on another level - the blacks are deep, colors pop, and everything just looks smooth and detailed. I'm also a big gamer, and this TV handles gaming ridiculously well. Fast movement looks clean with no blur, and the response time feels instant. Playing on my console feels way more immersive now compared to my old TV. Another thing I didn't expect was how thin and sleek it looks in person. It actually made my living room feel more modern the second I set it up. The menus are fast, apps load quickly, and overall it's just easy to use without fighting with settings all the time. What I like most is that it's one of those purchases where you immediately feel like you got your money's worth. Whether I'm watching sports, movies, YouTube, or gaming, everything simply looks incredible. If you're on the fence about the Samsung S90F OLED, I'd absolutely recommend it. It's easily the best TV I've personally owned.
Draknight

2026-05-10T20:00:00
Best smart tv I owned. My PS5 Pro and Xbox X looks beautiful when Im gaming. Plus I add it the Samsung Q990F Soundbar. And the Sound is amazing when Im watching movies.
Monk

2026-05-10T20:00:00
It is a great great TV I've never seen TV like this before. I decided to buy s90d but this one has more features and better quality better resolution better clarity also is fast in motion the other thing if you adjust your contrast and brightness it would be the best TV ever I checked all of the preset adjustment but I chose change it little bit to the best accurate adjustment. Highly recommend for daily use also recommended for gaming the other thing I love it it's very thin also it's very lightweight and on top of it I love the remote control. My wife said all of the TVs in different brands that we had before were trash. I checked all other brands and finally found my TV. Remote chargers with the indoor lights
Alex M.

2026-05-10T20:00:00
The S90F has an amazing picture and is huge upgrade over my previous mini-QLED tv from a different brand. It has everything from an oled that I expected which was great black levels, no need to worry about viewing angles and great motion for watching sports. I utilize the latest generation apple tv 4k and when watching a recent baseball broadcast through AppleTV streaming, you could see the seams of the baseball as it was thrown across the field while in motion. My wife who is not a picture quality enthusiast and asked before purchasing if it was really an upgraded was amazed by the picture during that broadcast. I personally do not use the built-in smart streaming features and have an external dedicated surround sound system paired with the television. I appreciate that Samsung does let you use it as a "dumb tv" and the display without any extras is worth the price and value. I have the tv in a mixed brightness environment, which is brighter during the day, but not quite a cave at night. Although my previous set was brighter, the S90F does not suffer with the halo effects that you see on mini-led screen. If you are on the fence on buying this, I would go ahead and make the purchase while it is still available.
sjohannes

2026-05-10T20:00:00
This tv is the best. Easy to install and setup. The picture is super bright and clear. It fills the room well. I would recommend this amazing product.
Todd

2026-05-10T20:00:00
Absolutely amazing TV the picture is insanely vibrant and just makes everything pop. Fluid motion, and playing COD on PS5 is nothing short of breathtaking. Love this TV.
ThePaleOne

2026-05-10T20:00:00
Great picture, processor works fast, 4k picture is amazing
Tomtom

2026-05-10T20:00:00
Easy set up. Very bright and sharp picture. Smooth lines, upscales on its own. Sound could be better. Buy a sound bar or 5.1 to get really surround Sound effect. Contrast is sharp. Definitely would tell all to buy this model. When looking for a larger TV.
secret s.

2026-05-10T20:00:00
I love my Samsung device it always works great and with no issues
Santbag

2026-05-10T20:00:00
great features and sounds with plenty of features for gaming and movie experience..great for watching games
juan g.

2026-05-09T20:00:00
Love this TV by far the most colorful eye catcher I've ever seen
Pluto

2026-05-07T20:00:00
A beautiful addition for my family's viewing pleasure as we prepare for this year's World Cup Football tournament. Fantastic brightness, color contrast and size for watching this year's U.S.-Canada-Mexico-sponsored tournament. Easy connect to the Q990F sound bar+ ? excellent product, BRAVO Samsung!
BadaBOOM

2026-05-06T20:00:00
It's big, bright, and clear. It's connected to our Wi-Fi. We've downloaded many apps, and have never had a problem with it. We do 90% of our TV viewing on it.
Tara

2026-05-05T20:00:00
Gorgeous picture??!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Eric

Accidents happen where life happens. Protect your favorite Adorama products and purchase a protection plan to stay covered from accidental damage, mechanical or electrical failure, and more.
If we can’t fix it, we’ll replace it at no additional cost.
Protect your product from drops, spills, and more.
Enjoy your gear without fear. We have you covered!
When regular use of your product over time results in mechanical or electrical failure.
We will never charge you a deductible after the purchase of a plan.
Our claims process is simple & easy and our customer service team is happy to help.
Adorama Protect powered by Extend is available for purchase to customers in the United States. Not available for purchase Internationally or in U.S. Territories.
Browse our FAQ
55" (139.7cm)
Diagonal: 54.6" (138.7cm)
4K Ultra HD (3840 x 2160)
120Hz (Up to 144Hz)
Yes
NQ4 AI Gen3 Processor
OLED HDR+
Yes (ADAPTIVE/GAMING)
Yes
Self-illuminating pixels
Ultra Viewing Angle
Real Depth Enhancer
Motion Xcelerator 144Hz
Yes
Basic
4K AI Upscaling Pro
Al Motion Enhancer Pro
Yes
Color Booster Pro
Auto HDR Remastering
Yes
Yes
OTS Lite
Yes (Q-Symphony Pro)
40W
2.1CH
Yes (Active Voice Amplifier Pro)
Yes
Yes (Adaptive Sound Pro)
Yes
Tizen Smart TV
Yes
Yes
Alexa
Yes
Alexa, Google Assistant
Yes
Yes (Hub / Matter Hub / IoT-Sensor Functionality / Quick Remote)
Yes
Yes
TV to Mobile, Mobile to TV, TV initiate mirroring, Sound Mirroring, Wireless TV On, Tap View
upto 2 videos
Yes
Yes (US Only)
Yes
Yes
Yes
Voice/User Detection
Yes
Yes
Yes
Yes
Yes (US only)
Yes (US only)
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
FreeSync Premium Pro
Yes
Yes
Yes
ATSC/ClearQAM
Yes
Dolby
4x
4K 144Hz (for HDMI 1/2/3/4)
3x USB-A
1x
Yes
1x
Terrestrial / Cable input / Satellite input: 1/1(Common Use for Terrestrial)/0
1x
eARC
Yes (Wi-Fi 5)
Yes (5.3)
Yes
Laser
4 Bezel-less
Simple Plus Blade
Yes
Yes
Yes
English, Spanish, French
Yes
Yes
Czech (Czech Republic), Danish (Denmark), Dutch (Netherlands), English (US), Finnish (Finland), French (Canada), German (Germany), Greek (Greece), Hungarian (Hungary), Italian (Italy), Korean (Korea), Norwegian (Norway), Polish (Poland), Portuguese (Portugal), Romanian (Romania), Slovak (Slovakia), Spanish (Mexico), Swedish (Sweden)
Audio Subtitles, Magnification, Audio Description, Zoom Menu and Text, High Contrast, SeeColors, Color Inversion, Grayscale, Auto Picture Off
Closed Caption (Subtitle), Multi-output Audio, Caption Position, Sign Language Zoom, Separate Closed Caption, Sign Language Guide, Auto Caption Position
Slow Button Repeat, Remote Control App. for All
AC110-120V- 50/60Hz
Max: 290W
Stand-by: 0.5W
Typical: 110W
Yes
Yes
Yes
Front: Graphite Black
Stand: Space Titan
300 x 200mm
M8
28-30
China
With Stand: 48.2 x 30.5 x 10.4" (122.4 x 77.5 x 26.4cm)
Without Stand: 48.2 x 27.9 x 1.6" (122.4 x 70.9 x 4.1cm)
Stand Size: 14.4 x 11.8 x 10.4" (36.6 x 30.0 x 26.4cm)
With Stand: 38.1 lbs (17.28kg)
Without Stand: 35.3 lbs (16kg)
887276945255
"Vivid contrast with AI-powered picture and Pantone Validated color
Our fastest 4K processor powers Samsung Vision AI to upscale your content, while powerful brightness and deep contrast deliver a phenomenal Pantone Validated picture. Whether you're streaming or gaming, motion enhancement delivers ultra-smooth action with virtually no lagging or blur.
Our most advanced 4K AI processor: NQ4 AI Gen3 Processor
Powered by 128 neural networks to deliver AI-enhanced picture and optimized sound, resulting in an exceptional 4K experience for streaming, gaming, live sports and more.
Transforms everything on screen to impressive 4K resolution: 4K AI Upscaling Pro
See impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.
Powerful brightness and deeper contrast in every pixel: OLED HDR+
Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.
Brings smooth motion to sports and tear-free gaming: Motion Xcelerator 144Hz
Play your favorite video games and enjoy sports with exceptional motion clarity with minimal lag or blur. You'll get consistently crisp visuals and ultra-smooth performance at top speeds, so your picture stays seamless throughout all the non-stop action. With dynamic refresh technology, it supports VRR games at up to 4K 144Hz, providing incredible performance for your favorite games
Keep your eye on the ball: AI Motion Enhancer Pro
The AI processor smooths the motion of fast-moving balls and text, reducing blur and flickering, so you don't lose sight of the action.
Intelligently refines content to HDR-like quality scene-by-scene, powered by AI: Auto HDR Remastering Pro
Intelligently transforms SDR content, scene by scene, to HDR-like quality with brighter highlights, more vibrant colors, and clearer details for dazzling picture.
Unimaginable contrast, powered by 8.3 million self-illuminating pixels: OLED
Get a truly cinematic picture with pitch blacks, dazzlingly bright whites, and a full range of bold, vivid colors - all created with self-illuminating pixels for precision detail.
Expert-validated color and skin tones for a realistic picture: PANTONE Validated
With color validated by the experts at Pantone, you can be sure colors look realistic and skin tones accurately shown, for a vibrant and true-to-life picture.
A world of vibrant colors enhanced by AI: Color Booster Pro
Experience vibrant and dynamic colors as AI analyzes each scene and enhances the hues for a more vibrant viewing experience.
Catch hidden details in dark scenes: HDR Brightness Optimizer
Enhances visibility in dark scenes for a richer and more immersive viewing experience, especially in rooms with bright sunlight or ambient light.
TV and soundbar work together in perfect harmony: Q-Symphony
Unlock more robust, nuanced sound. The TV and soundbar both work together without muting the TV speakers, enhancing the audio experience.
Theatrical multidimensional sound that puts you at the center of the action: Dolby Atmos
Feel like you're at the center of your favorite movie or show with spatial audio that moves around you and above you. Hear helicopters buzzing overhead or music like you're in a grand concert hall.
Motion-based sound: Object Tracking Sound Lite
Feel like you're in the middle of the action with sound that follows objects on screen. Featuring a virtual top channel, every sound is precisely placed in space, placing you in the heart of the scene.
Sound tailored to your space and content: Active Voice Amplifier Pro
Catch every word and enjoy vivid, balanced audio. Our AI processor identifies sounds, optimizes audio, and amplifies dialogue based on your room's acoustics and what you're watching.
An intuitive TV platform with thousands of free TV channels: Endless Free Content / One UI Tizen
Stream 2,700+ free channels, including 400+ premium Samsung TV Plus channels, on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
Sleek design that complements any space: LaserSlim Design
OLED's sleek and stylish design combines unique beauty with strong functionality. Featuring a groundbreaking slim form factor and minimalistic bezel, your TV blends seamlessly into any interior.
Powerful AI features and services, all in one place: Samsung Vision AI Companion
Ask your TV anything through AI-enhanced conversation on your TV. Discover your next personalized movie recommendation, your next DIY project, an itinerary for your upcoming road trip, and so much more. With seamless access to AI picture and sound features, AI-powered experiences like Live Translate and Generative Wallpaper, and AI agents from Copilot and Perplexity, you can do it all from your TV - all in one place.
See your favorite content the way you want it: AI Customization Mode
Automatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.
Ask your TV anything, Smarter Bixby answers: Smarter Bixby
Intelligence begins with a chat. Smarter Bixby understands you and makes it easy and intuitive to find answers to everything through your TV. It recognizes your exact needs, thanks to real time contextual understanding, and intelligently answers anything you ask.
Watch your show in the language of your choice: Live Translate
Enjoy content in your own language. The AI processor identifies the language of your content and instantly translates it, creating subtitles in your preferred language.
Scenic and spatial intelligence for vivid, yet balanced audio: Adaptive Sound Pro
Catch every word and enjoy vivid, balanced audio. Our AI processor identifies sounds, and optimizes audio based on your room's acoustics and what you're watching.
Pay attention to your pet, even when you're not there: Pet Care
On-device AI detects your dog's barking and alerts you when your pet needs attention. You can also set custom rules to turn on your pet's favorite content to comfort it while you're away.
AI-powered game optimization: AI Auto Game Mode
Automatically detects the game genre, and optimizes settings for the best gaming experience so you can say goodbye to navigating through menus and jump straight into gameplay.
Immersive lighting that syncs with your TV: Hue Sync
Dynamically syncs the picture on screen with Philips Hue lights for next-level immersion and an unforgettable ambiance.
https://www.samsung.com/us/support/warranty
800-726-7864