Samsung S90F 54.6" 16:9 4K Ultra HD HDR Vision AI Smart OLED TV, Graphite Black

"Vivid contrast with AI-powered picture and Pantone Validated color
Our fastest 4K processor powers Samsung Vision AI to upscale your content, while powerful brightness and deep contrast deliver a phenomenal Pantone Validated picture. Whether you're streaming or gaming, motion enhancement delivers ultra-smooth action with virtually no lagging or blur.

Our most advanced 4K AI processor: NQ4 AI Gen3 Processor
Powered by 128 neural networks to deliver AI-enhanced picture and optimized sound, resulting in an exceptional 4K experience for streaming, gaming, live sports and more.

Transforms everything on screen to impressive 4K resolution: 4K AI Upscaling Pro
See impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.

Powerful brightness and deeper contrast in every pixel: OLED HDR+
Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.

Brings smooth motion to sports and tear-free gaming: Motion Xcelerator 144Hz
Play your favorite video games and enjoy sports with exceptional motion clarity with minimal lag or blur. You'll get consistently crisp visuals and ultra-smooth performance at top speeds, so your picture stays seamless throughout all the non-stop action. With dynamic refresh technology, it supports VRR games at up to 4K 144Hz, providing incredible performance for your favorite games

Keep your eye on the ball: AI Motion Enhancer Pro
The AI processor smooths the motion of fast-moving balls and text, reducing blur and flickering, so you don't lose sight of the action.

Intelligently refines content to HDR-like quality scene-by-scene, powered by AI: Auto HDR Remastering Pro
Intelligently transforms SDR content, scene by scene, to HDR-like quality with brighter highlights, more vibrant colors, and clearer details for dazzling picture.

Unimaginable contrast, powered by 8.3 million self-illuminating pixels: OLED
Get a truly cinematic picture with pitch blacks, dazzlingly bright whites, and a full range of bold, vivid colors - all created with self-illuminating pixels for precision detail.

Expert-validated color and skin tones for a realistic picture: PANTONE Validated
With color validated by the experts at Pantone, you can be sure colors look realistic and skin tones accurately shown, for a vibrant and true-to-life picture.

A world of vibrant colors enhanced by AI: Color Booster Pro
Experience vibrant and dynamic colors as AI analyzes each scene and enhances the hues for a more vibrant viewing experience.

Catch hidden details in dark scenes: HDR Brightness Optimizer
Enhances visibility in dark scenes for a richer and more immersive viewing experience, especially in rooms with bright sunlight or ambient light.

TV and soundbar work together in perfect harmony: Q-Symphony
Unlock more robust, nuanced sound. The TV and soundbar both work together without muting the TV speakers, enhancing the audio experience.

Theatrical multidimensional sound that puts you at the center of the action: Dolby Atmos
Feel like you're at the center of your favorite movie or show with spatial audio that moves around you and above you. Hear helicopters buzzing overhead or music like you're in a grand concert hall.

Motion-based sound: Object Tracking Sound Lite
Feel like you're in the middle of the action with sound that follows objects on screen. Featuring a virtual top channel, every sound is precisely placed in space, placing you in the heart of the scene.

Sound tailored to your space and content: Active Voice Amplifier Pro
Catch every word and enjoy vivid, balanced audio. Our AI processor identifies sounds, optimizes audio, and amplifies dialogue based on your room's acoustics and what you're watching.

An intuitive TV platform with thousands of free TV channels: Endless Free Content / One UI Tizen
Stream 2,700+ free channels, including 400+ premium Samsung TV Plus channels, on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.

Sleek design that complements any space: LaserSlim Design
OLED's sleek and stylish design combines unique beauty with strong functionality. Featuring a groundbreaking slim form factor and minimalistic bezel, your TV blends seamlessly into any interior.

Powerful AI features and services, all in one place: Samsung Vision AI Companion
Ask your TV anything through AI-enhanced conversation on your TV. Discover your next personalized movie recommendation, your next DIY project, an itinerary for your upcoming road trip, and so much more. With seamless access to AI picture and sound features, AI-powered experiences like Live Translate and Generative Wallpaper, and AI agents from Copilot and Perplexity, you can do it all from your TV - all in one place.

See your favorite content the way you want it: AI Customization Mode
Automatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.

Ask your TV anything, Smarter Bixby answers: Smarter Bixby
Intelligence begins with a chat. Smarter Bixby understands you and makes it easy and intuitive to find answers to everything through your TV. It recognizes your exact needs, thanks to real time contextual understanding, and intelligently answers anything you ask.

Watch your show in the language of your choice: Live Translate
Enjoy content in your own language. The AI processor identifies the language of your content and instantly translates it, creating subtitles in your preferred language.

Scenic and spatial intelligence for vivid, yet balanced audio: Adaptive Sound Pro
Catch every word and enjoy vivid, balanced audio. Our AI processor identifies sounds, and optimizes audio based on your room's acoustics and what you're watching.

Pay attention to your pet, even when you're not there: Pet Care
On-device AI detects your dog's barking and alerts you when your pet needs attention. You can also set custom rules to turn on your pet's favorite content to comfort it while you're away.

AI-powered game optimization: AI Auto Game Mode
Automatically detects the game genre, and optimizes settings for the best gaming experience so you can say goodbye to navigating through menus and jump straight into gameplay.

Immersive lighting that syncs with your TV: Hue Sync
Dynamically syncs the picture on screen with Philips Hue lights for next-level immersion and an unforgettable ambiance.