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Review Summary
2026-04-14T20:00:00
I love how it has a razor slim build and I like that it has a surprisingly bright screen and I love that it has a voice assistant that can be utilized hands free or with the remote and I love the color accuracy it displays being able to show perfect blacks and and the vibrancy of other colors on the color gamut and I love the 120 hz refresh rate it holds natively to display a super clear screen at all times and I love the Ai features it has like Ai adaptation for sound to get the best sound output that is processed by AI
Kese95

2026-04-14T20:00:00
This tv is Awesome! I'm changing from Vizio so it's a big difference
SlapCityPete

2026-04-11T20:00:00
Very great tv picture quality is extremely clear and smooth looking, sound is great.
Heidi

2026-04-10T20:00:00
As soon as I got the box I realized that you can simply grab both sides and pull up and the base was secured precisely to hold the TV. After plugging it in and putting in my Samsung account info it registered my previous TV settings and in less than 10 minutes I was up and watching all of my favorite shows from all of the apps. Did not have to do anything except for verify I am the user. This is one of the easiest products to use right out of the box. Everything was set to a standard higher than I normally do and was too good to be true and I had to tune some back at first. Then was watching a high end show and decided to max out the settings and it blew my mind on how vivid the colors were and how dark the blacks were. Colors are more vivid and popping. Blacks are even blacker than I had ever experienced. As smoothness of transitions between apps and channels was so easy I didn't realize I was going between cable and over the air TV.
HALotis4

2026-04-09T20:00:00
The upscale OLED technology makes this TV the perfect choice for high quality viewing.
SRCH

2026-04-09T20:00:00
9/10 TV. The colors are great and top tearing image quality. Very bright and sharp.
Chad

2026-04-08T20:00:00
great great picture excellent streaming quality, very much worth the extra money
DMACK619

2026-04-07T20:00:00
I've had the 65-inch S90F for about a month now, and it has completely redefined what I expect from a television. I did plenty of research before buying, but seeing it in action in my own living room is a different story entirely. ?Performance That Pops ?The first thing you notice is the color depth. Whether I'm watching a high-stakes UFC fight or a fast-paced football game, the motion handling is incredibly smooth-there's zero blur, just crisp, fluid action. The contrast is unlike anything I've ever seen; the blacks are deep and true, which makes every other color on the screen look more vibrant. ?The Ultimate Gaming Display ?If you are a gamer, this is the screen you want. The responsiveness is instantaneous, and the "pop" of the colors in modern titles makes the worlds feel immersive and alive. It's a massive competitive advantage when you can see every detail with this level of clarity. ?Bright Room? No Problem. ?One of my biggest concerns was my living room lighting. It's a moderately bright space, but the S90F handles it like a champ. The anti-glare technology is top-notch, and the peak brightness easily cuts through any ambient light. I've never once felt like the screen was too dim or washed out, even during mid-afternoon viewing. ?The Bottom Line: This isn't just a TV; it's an experience. If you're looking for a display that nails the "wow factor" for games, sports, and movies alike, I absolutely recommend the S90F. It's worth every penny!
Xrayguy312

2026-04-06T20:00:00
I had one pixel malfunction in the center of the screen causing a constant green dot when not black (the blackest black, truly impressive) which makes me believe this product has a poor build quality. This was compounded by Samsungs dismissive customer service which assured me that I wasn't seeing anything (it's hard to get a good picture of a brightly lit screen, everything but the malfunctioning pixel does look great) until I showed them an extreme close up of the malfunctioning pixel with the blue diode not working, at which point they informed me it's just one pixel so it's not covered by the factory warranty, the pixel wasn't just out it was displaying bright green.
Disappointed

2026-04-05T20:00:00
Once again Samsung makes it IMPOSSIBLE to view a Guardians subscription ball game. After checking on line EVERYONE has the SAME issue.
No a.

2026-04-05T20:00:00
I paid extra for an OLED TV. My friend has a LG and the picture is fantastic amazing in fact. I wanted the same thing and since I have so many Samsung products I decided to stay within their environment. The TV looks like some cheapy that I bought from Walmart and not a $2,000 TV I bought directly from Samsung. I'm very disappointed I've tried watching 4K items, 4K fire stick items, the picture doesn't compare at all to the lg.
Grinnal

2026-04-05T20:00:00
I'm enjoying the TV just a few issues I have. I struggle with the brightness contrast and the sharpness while watching Netflix, Paramount, and other services alike. It seems that way just look brightness in the contrast I end up with soap opera effects hoping to find proper adjustments. I've used others recommended adjustments which are fine but don't seem to satisfy me. I am a perfectionist in ways. I have a Samsung un65hu8550 UHD TV that I bought in 2014 that I calibrated and the TV is amazing other than the black. I have a hard time with the new OLED brightness and it's calibrations. Hopefully I get used to it and find a happy place. I do like the TV and all of its other offerings. Hoping with updates it corrects the issues I have. Other than that I love the TV and will keep tweaking the adjustments for programs that I am watching.
Big D.

2026-04-05T20:00:00
The first day I kept repeating "the colors". The picture is so vivid and apprears like 3D. My husband is enjoying his hunting and fishing shows much more. OLED is definitely the way to go.
Roxie

2026-04-04T20:00:00
I bought the 55" OLED S90F and most reviews said that you need a sound bar. I bought a package with the sound bar and returned the sound bar. The sound is GREAT! The picture is very real and the night or dark scenes look the best I have seen. I am very happy with my new TV!
Iwelds

2026-04-04T20:00:00
Picture is very sharp and view angle is great. 1223
Patrick

2026-04-04T20:00:00
The OLED 48 inch is perfect! The sound, picture quality is wonderful!
Happy C.

2026-04-04T20:00:00
Great TV! Huge upgrade from my pervious TV. Resident Evil Requiem Looked Amazing.
EdTC

2026-04-04T20:00:00
This is just an amazing TV - the picture is so good! And the best part is the operating system - it is so much quicker and smoother than what is on my S95B. I couldn't be happier with this TV!
oledgary

2026-04-04T20:00:00
The S90f has great picture quality. Brightness is not an issue with this TV. Motion handling and upscaling has improved from prior years. Gaming on PS5 has been a treat as it has all the features anyone needs
Love H.

2026-04-04T20:00:00
I've been really impressed with my Samsung TV. The picture quality is outstanding-sharp, vibrant, and with deep, accurate colors that make everything from movies to sports look incredible. The brightness and contrast handle both dark and well-lit rooms really well. The smart features are smooth and easy to use. Apps load quickly, and navigating the interface feels intuitive without any lag. I also like how seamlessly it connects to other devices, whether it's streaming from my phone or using external hardware. Sound quality is solid on its own, but it also pairs easily with a sound system if you want a more immersive setup. Overall, it feels like a reliable, high-quality TV that delivers great performance for everyday use.
ypetrovsky

2026-04-04T20:00:00
Excellent TV in all aspects. I could not be more pleased
BTexpress

2026-04-04T20:00:00
This smart TV has great quality for watching tons of content. Being in the Samsung ecosystem, it's got several cool features that I can use with my galaxy phone, tablet and earbuds. Being able to cast your tablet or phone is just a really cool addition. I also got one of the soundbars and it definitely took the setup to the next level. One can use the bar to cast sound from your phone as well. When using it for gaming, it switches to a gaming mode and it all looks amazing and the motion feels extremely fluid. If anything, there's a few small bugs I wish were not there, but nothing bad or annoying. Great purchase for sure.
Rafasa2

2026-04-04T20:00:00
I've owned 6 Samut TVs. All were very good and worked brilliantly. The curved set was cool, but now watching a 75"" flat OLED and the picture is beautiful.
Review S.

2026-04-04T20:00:00
Great TV. Awesome black levels... videos are very clear and crisp... Way better than watching in movie theaters. Best purchase ever for me. I was debating between LG C5 and this... finally went with it since it had QD-OLED and deals were better. Only negative things i could see is no Dolby vision. Not sure why Samsung doesn't want to spend a little extra on it. Even smaller brand like TCL and HiSense have them... But all-in-all very much satisfied. One advice would be to always wall mount it. I have kept my 77in on the TV stand provided... which seems stable... but even kids walking or running near it... makes the TV shake a little. And more importantly... there is a very mild coating of anti-glare on the screen. Within a week... my daughter nail marks in few places... finger smudge can be cleaned... but these nail marks wont go off with anything when they scratch that coating. This doesnt affect viewing anyhow... but when TV is off... at an angle and perfect light you always see it. No going back :-( So better wall mount.
Boyzclub2409

2026-04-04T20:00:00
Loved the easy setup and great picture quality with no tweaking of picture settings. Wobbly when moving around kind of scary.
rogmustanger

2026-04-04T20:00:00
Great when it works!! Bought this tv in January since then have had two issues with the tv. 1st, straight from the box there was an issue with the motion sensor causing all sorts of issues. 2nd there's a pixel that just went blue and stays blue while doing anything on the tv. Other than that the repair team has been amazing and while the tv works it's fantastic.
Timstvhelp

2026-04-04T20:00:00
Tv was fine for a few months & then I had call a technician because it wouldn't turn on.
Daveneve713

2026-04-03T20:00:00
Changed how I watch movies. Have an LG c3, also a great product, this one just makes movies pop, HD quality streaming looked indifferent to 4k streaming.
Jazzb

2026-04-02T20:00:00
This product is a huge upgrade from the previous Samsung tv I had. I would highly recommend this for those on a budget but looking for something worth the cost. Everything operates smoothly, the brightness is just right, and the upscaling to 4k content helps. I love the look of this and plan on getting another soon!
TD1261

2026-03-31T20:00:00
Upgraded from an older style tv with an edge lit picture, and all I can say is WOW!! This picture is amazing, and so clear. It is amazing how much we were missing with our old tv. Movies, shows, and games feel so realistic!!
Nick

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Browse our FAQ
55" (139.7cm)
Diagonal: 54.6" (138.7cm)
4K Ultra HD (3840 x 2160)
120Hz (Up to 144Hz)
Yes
NQ4 AI Gen3 Processor
OLED HDR+
Yes (ADAPTIVE/GAMING)
Yes
Self-illuminating pixels
Ultra Viewing Angle
Real Depth Enhancer
Motion Xcelerator 144Hz
Yes
Basic
4K AI Upscaling Pro
Al Motion Enhancer Pro
Yes
Color Booster Pro
Auto HDR Remastering
Yes
Yes
OTS Lite
Yes (Q-Symphony Pro)
40W
2.1CH
Yes (Active Voice Amplifier Pro)
Yes
Yes (Adaptive Sound Pro)
Yes
Tizen Smart TV
Yes
Yes
Alexa
Yes
Alexa, Google Assistant
Yes
Yes (Hub / Matter Hub / IoT-Sensor Functionality / Quick Remote)
Yes
Yes
TV to Mobile, Mobile to TV, TV initiate mirroring, Sound Mirroring, Wireless TV On, Tap View
upto 2 videos
Yes
Yes (US Only)
Yes
Yes
Yes
Voice/User Detection
Yes
Yes
Yes
Yes
Yes (US only)
Yes (US only)
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
FreeSync Premium Pro
Yes
Yes
Yes
ATSC/ClearQAM
Yes
Dolby
4x
4K 144Hz (for HDMI 1/2/3/4)
3x USB-A
1x
Yes
1x
Terrestrial / Cable input / Satellite input: 1/1(Common Use for Terrestrial)/0
1x
eARC
Yes (Wi-Fi 5)
Yes (5.3)
Yes
Laser
4 Bezel-less
Simple Plus Blade
Yes
Yes
Yes
English, Spanish, French
Yes
Yes
Czech (Czech Republic), Danish (Denmark), Dutch (Netherlands), English (US), Finnish (Finland), French (Canada), German (Germany), Greek (Greece), Hungarian (Hungary), Italian (Italy), Korean (Korea), Norwegian (Norway), Polish (Poland), Portuguese (Portugal), Romanian (Romania), Slovak (Slovakia), Spanish (Mexico), Swedish (Sweden)
Audio Subtitles, Magnification, Audio Description, Zoom Menu and Text, High Contrast, SeeColors, Color Inversion, Grayscale, Auto Picture Off
Closed Caption (Subtitle), Multi-output Audio, Caption Position, Sign Language Zoom, Separate Closed Caption, Sign Language Guide, Auto Caption Position
Slow Button Repeat, Remote Control App. for All
AC110-120V- 50/60Hz
Max: 290W
Stand-by: 0.5W
Typical: 110W
Yes
Yes
Yes
Front: Graphite Black
Stand: Space Titan
300 x 200mm
M8
28-30
China
With Stand: 48.2 x 30.5 x 10.4" (122.4 x 77.5 x 26.4cm)
Without Stand: 48.2 x 27.9 x 1.6" (122.4 x 70.9 x 4.1cm)
Stand Size: 14.4 x 11.8 x 10.4" (36.6 x 30.0 x 26.4cm)
With Stand: 38.1 lbs (17.28kg)
Without Stand: 35.3 lbs (16kg)
887276945255
"Vivid contrast with AI-powered picture and Pantone Validated color
Our fastest 4K processor powers Samsung Vision AI to upscale your content, while powerful brightness and deep contrast deliver a phenomenal Pantone Validated picture. Whether you're streaming or gaming, motion enhancement delivers ultra-smooth action with virtually no lagging or blur.
Our most advanced 4K AI processor: NQ4 AI Gen3 Processor
Powered by 128 neural networks to deliver AI-enhanced picture and optimized sound, resulting in an exceptional 4K experience for streaming, gaming, live sports and more.
Transforms everything on screen to impressive 4K resolution: 4K AI Upscaling Pro
See impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.
Powerful brightness and deeper contrast in every pixel: OLED HDR+
Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.
Brings smooth motion to sports and tear-free gaming: Motion Xcelerator 144Hz
Play your favorite video games and enjoy sports with exceptional motion clarity with minimal lag or blur. You'll get consistently crisp visuals and ultra-smooth performance at top speeds, so your picture stays seamless throughout all the non-stop action. With dynamic refresh technology, it supports VRR games at up to 4K 144Hz, providing incredible performance for your favorite games
Keep your eye on the ball: AI Motion Enhancer Pro
The AI processor smooths the motion of fast-moving balls and text, reducing blur and flickering, so you don't lose sight of the action.
Intelligently refines content to HDR-like quality scene-by-scene, powered by AI: Auto HDR Remastering Pro
Intelligently transforms SDR content, scene by scene, to HDR-like quality with brighter highlights, more vibrant colors, and clearer details for dazzling picture.
Unimaginable contrast, powered by 8.3 million self-illuminating pixels: OLED
Get a truly cinematic picture with pitch blacks, dazzlingly bright whites, and a full range of bold, vivid colors - all created with self-illuminating pixels for precision detail.
Expert-validated color and skin tones for a realistic picture: PANTONE Validated
With color validated by the experts at Pantone, you can be sure colors look realistic and skin tones accurately shown, for a vibrant and true-to-life picture.
A world of vibrant colors enhanced by AI: Color Booster Pro
Experience vibrant and dynamic colors as AI analyzes each scene and enhances the hues for a more vibrant viewing experience.
Catch hidden details in dark scenes: HDR Brightness Optimizer
Enhances visibility in dark scenes for a richer and more immersive viewing experience, especially in rooms with bright sunlight or ambient light.
TV and soundbar work together in perfect harmony: Q-Symphony
Unlock more robust, nuanced sound. The TV and soundbar both work together without muting the TV speakers, enhancing the audio experience.
Theatrical multidimensional sound that puts you at the center of the action: Dolby Atmos
Feel like you're at the center of your favorite movie or show with spatial audio that moves around you and above you. Hear helicopters buzzing overhead or music like you're in a grand concert hall.
Motion-based sound: Object Tracking Sound Lite
Feel like you're in the middle of the action with sound that follows objects on screen. Featuring a virtual top channel, every sound is precisely placed in space, placing you in the heart of the scene.
Sound tailored to your space and content: Active Voice Amplifier Pro
Catch every word and enjoy vivid, balanced audio. Our AI processor identifies sounds, optimizes audio, and amplifies dialogue based on your room's acoustics and what you're watching.
An intuitive TV platform with thousands of free TV channels: Endless Free Content / One UI Tizen
Stream 2,700+ free channels, including 400+ premium Samsung TV Plus channels, on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
Sleek design that complements any space: LaserSlim Design
OLED's sleek and stylish design combines unique beauty with strong functionality. Featuring a groundbreaking slim form factor and minimalistic bezel, your TV blends seamlessly into any interior.
Powerful AI features and services, all in one place: Samsung Vision AI Companion
Ask your TV anything through AI-enhanced conversation on your TV. Discover your next personalized movie recommendation, your next DIY project, an itinerary for your upcoming road trip, and so much more. With seamless access to AI picture and sound features, AI-powered experiences like Live Translate and Generative Wallpaper, and AI agents from Copilot and Perplexity, you can do it all from your TV - all in one place.
See your favorite content the way you want it: AI Customization Mode
Automatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.
Ask your TV anything, Smarter Bixby answers: Smarter Bixby
Intelligence begins with a chat. Smarter Bixby understands you and makes it easy and intuitive to find answers to everything through your TV. It recognizes your exact needs, thanks to real time contextual understanding, and intelligently answers anything you ask.
Watch your show in the language of your choice: Live Translate
Enjoy content in your own language. The AI processor identifies the language of your content and instantly translates it, creating subtitles in your preferred language.
Scenic and spatial intelligence for vivid, yet balanced audio: Adaptive Sound Pro
Catch every word and enjoy vivid, balanced audio. Our AI processor identifies sounds, and optimizes audio based on your room's acoustics and what you're watching.
Pay attention to your pet, even when you're not there: Pet Care
On-device AI detects your dog's barking and alerts you when your pet needs attention. You can also set custom rules to turn on your pet's favorite content to comfort it while you're away.
AI-powered game optimization: AI Auto Game Mode
Automatically detects the game genre, and optimizes settings for the best gaming experience so you can say goodbye to navigating through menus and jump straight into gameplay.
Immersive lighting that syncs with your TV: Hue Sync
Dynamically syncs the picture on screen with Philips Hue lights for next-level immersion and an unforgettable ambiance.
https://www.samsung.com/us/support/warranty
800-726-7864