Samsung CY-SSC5000 2MP 16:9 Full HD Signage TV Camera, 30fps, H.264, 1920x1080

While navigating the complex world of audience analytics, the Samsung Audience Measurement Solution offers a seamless, privacy-conscious method of gathering valuable customer data. This innovative solution works in harmony with Samsung SMART Signage, utilizing the high-tech CY-SSC5000 2MP 16:9 Full HD Signage TV Camera to capture audience interactions anonymously.

This state-of-the-art audience analytics tool enables businesses to profile customers through face recognition technology, all while maintaining individual privacy. The system uses advanced algorithms for gender and age recognition, without storing any personal images, ensuring a respectful approach to data collection.

The Samsung Audience Measurement Solution, paired with the sleek and modern CY-SSC5000 camera, boasts an impressive accuracy rate of 90 percent. It automatically collects customer recognition data, providing businesses with the opportunity to engage customers with targeted information and interactive content.

The solution also includes a Dynamic Content Play feature, allowing businesses to display specific messaging on the SMART Signage to targeted audiences. The Data Statistics feature offers a comprehensive breakdown of viewer data based on time, date, age, gender, and viewer count, all presented in intuitive graphs and charts.

The Samsung Audience Measurement Solution and CY-SSC5000 camera work in tandem to transmit real-time video to the Audience Measurement Engine. This engine analyzes the recognition results and communicates with the MagicINFO Server, which in turn plays the targeted message on the SMART Signage display.

This innovative solution offers two types of modes: audience mode and traffic mode. The audience mode captures individuals who are actively engaging with the advertising, determining content preference based on gender and general age group. The traffic mode analyzes viewer count and passersby, storing the data for later analysis.

By utilizing this high-tech solution, businesses can deliver targeted advertising in real time, maximizing marketing efficiency. The Samsung Audience Measurement Solution not only helps businesses reach their target audiences more effectively, but it also provides invaluable insights for strategic and economical advertising planning.