Samsung S90F 54.6" 16:9 4K Ultra HD HDR Vision AI Smart OLED TV, Graphite Black

2026-01-14T19:00:00

I had this tv since the end of December of last year and it will possibly go down as the best tv I have ever owned as far as OLED goes and I have owned alot of them. But QD OLED takes movie watching, regular tv watching and gaming to a whole other level. The picture quality just blows me away to the point that I have had to go back and re-watch all my favorite movies and tv shows. The S90F is just that good. And gaming? Wow! Puts you right in the heart of the action on my PS5. Build quality? Top notch! This tv checks all the boxes in what I wanted and have been looking for in a tv. I never believed in QD OLED in the past. Now I cant go back to anything else. In the S90F Samsung made a one of a kind OLED tv and I couldnt be a more proud owner. This folks is QD OLED at it's very best and I can highly recommend it if you are a serious movie watcher, gamer and tv series lover. It will take that experience to a whole other level.

Steve1971

Originally posted at

2026-01-13T19:00:00

My wife and I went tv shopping at Best Buy. We were confused , OLED or QLED , the best buy salesman was not very helpful. We decided to leave , get some lunch, we decided to go back to best buy and get the OLED S90F. The best decision ever, great for watching movies and sporting events. This 77inch OLED S90F is the best . Thank you Samsung!

Bertram

Originally posted at

2026-01-08T19:00:00

I reviewed third-party TV ratings, which are a great starting point; however, I feel your eyes should be the determining factor when purchasing a new TV, so I visited my local BestBuy and compared Sonys, Samsungs, and TCLs. In my opinion, the Sony Bravia 8 II has one of the best pictures on the market, but curiously, the screen sizes are only available in 55" and 65", and it comes at a steep price (I was able to purchase a 77" S90F for less than the price of a 65" Bravia 8 II). The Samsung S90F has an AMAZING picture that is brighter than the Bravia 8 II, which is an important factor if you want an OLED in a bright room. The upscaling is superior, and this was a factor I did not consider when I purchased my new TV (some TVs do not handle lower quality images well, and the picture quality can suffer greatly). In-store, I didn't notice a big difference in picture quality between the S95F, S90F, S85F; however, the S90 Series is considerably brighter than the S80 Series. Gaming is great on the TV and there is little to no lag when switching between devices. With limited interaction, the Google interface feels speedy; however, we use an Apple TV. Lastly, I was able to purchase a 77" S90F for less than the price of a 65" Bravia 8 II (around Black Friday). The TV stand is ABYSMAL!!! To install the stand, I had to lay the TV screen on a soft surface, hoping I would not break or scratch the screen (shout out to Sony, which allows stand installation while the TV is still in the packaging). The TV stand is made of cheap plastic, attaching to the TV via plastic posts, and is ultimately held in place by the weight of the TV (NO SCREWS). Additionally, the plastic TV stand did not easily secure to the TV, requiring some finagling, in hopes of properly securing it. I still worry that my new TV will come crashing down in the middle of the night. Ultimately, this is not the quality or ingenuity I would expect from a premium Samsung product. A few other things to consider about the TV stand: it is centered in the middle of the TV, and it does not have a height adjustment (Sony), so depending on your setup, this could interfere with your soundbar placement (I personally prefer TV stands on each end of the TV to accommodate soundbars). Lastly, I find the remote small, cheap, and lacking functionality; however, it does have a solar panel on the back to keep the battery charged. Possibly due to my age, I greatly appreciate larger remotes that are backlit with several button functions (Example: TCL QM7K remote), and I would expect an intuitive and functional remote on a premium Samsung TV. Pros: - Amazing picture (Great for movies, sports, & gaming) - Very bright for an OLED - Superior upscaling - Pretty good value for a large (77") premium TV Negatives: - ATROCIOUS TV Stand - Small Remote with Minimal Functionality - Remote is not backlit Overall, I am extremely pleased with the picture quality of the S90F and feel it offered a good value at this price point. Additionally, my issues may not translate to most uses, especially if you are mounting the TV and plan on using a different remote. I give this TV a 5.0 for picture quality and responsiveness; 0.0 for the TV stand construction and installation; and 1.0 for remote quality and ingenuity. Hopefully, in the future, Samsung will pay closer attention to the smaller details that would give their products a premium look and feel, specifically, the TV stand quality and installation.

JDR7

Originally posted at

2026-01-07T19:00:00

I think it's way cool Samsung products are the best

Machellebeth

Originally posted at

2026-01-06T19:00:00

Amazing tv! I upgraded from the cu7000 to this s90f and its like upgrading to a new car its way more faster colors pop and brightness is Amazing connecting my ps5 was a breeze too! The ui is modern and 4k is a game changer. Apps load fast aswell. Great tv!

Tankntash

Originally posted at

2026-01-05T19:00:00

I purchased a 77" tv model FAFXZA 4K OLED. I am not getting the same resolution at home as compared to what I saw in the store.Tried adjusting the brightness and contrast but didn't observe much change. I do have Dish network box hooked up to the tv. I looked for ways to download Dish network app so that I could compare output from the Dish box with streaming but the option doesn't exist to download the app.

Jim N.

Originally posted at

2026-01-04T19:00:00

Stopped working. No picture. Power going but black screen. So sad. Happened on New Year's eve.

Jenny

Originally posted at

2026-01-04T19:00:00

Great image quality. Console gaming is great on it. Streaming is as good as the quality of the streaming service. Samsung's software is a mess and the minimalist tv control is too limiting. It takes way too much effort to change between inputs - with my replaced tv it was just a single button on the remote. TV sometimes refuses to turn off. Sports are difficult to watch due to the motion blurring. Much worse than my replaced tv. I've played around with settings but can't find a fix for it.

Paul

Originally posted at

2026-01-04T19:00:00

I like the Tv. After a month the mother board had to be replaced. I had no problems with Samsung.

tvsung

Originally posted at

2026-01-04T19:00:00

Was not impressed until I stumbled on the fact that my cable box had an issue after a month... possibly just needed an update. It's a whole new ballgame now. Even standard broadcast is amazing, totally different.

Jeff

Originally posted at

2026-01-04T19:00:00

This TV has a great picture and nice footprint and is over all a great TV. I did specifically go with Samsung because I'm in the Samsung ecosystem and it had Alexa which I also use. Those features are not perfect. My biggest complaint is that you cannot change the activation name of the Alexa so I either have change the name of the Alexa in the room (which we already have a "relationship" with) or not use Alexa for voice commands on the TV. For streaming from my phone, it's quite a few clicks whereas you'd thing Samsung to Samsung would be easier, but it does work. There are ALOT of settings and it took time to get it all the way I wanted (TIVO, Computer, Soundbar, FireStick) but I'me very happy with the setup and integrations.

JEnewyork

Originally posted at

2026-01-04T19:00:00

The faces on real people look weird. I've tried everything I found on settings but the faces still the same. At this point I don't know what to do.

Joao

Originally posted at

2026-01-04T19:00:00

After less than two weeks my remote no longer controls my tv. The tv is frozen on a Samsung plus channel. I can't turn the tv on or off. Can't control any channels or change any inputs. I have three other Samsung tv's and am very disappointed with this set.

Ken403

Originally posted at

2026-01-04T19:00:00

I've had my 65" S90F for about a week, and it worked perfectly until today. When I turned it on, the image was extremely over-saturated across all content. Resetting the picture settings to factory defaults didn't help. The issue only resolved after unplugging the TV for about 30 seconds. This appears to be a known issue with this model, with little to no customer support available for a proper fix.

Tom K.

Originally posted at

2026-01-04T19:00:00

Love this tv! I bought it for my husband for Christmas and he was so pleased! He said he feels like he got a new pair of eyeglasses! It was easy to set up and connect to our cable and Internet.

Maxie

Originally posted at

2026-01-04T19:00:00

I read many reviews prior to purchasing and listened to some of the gripes about the processor jitter. I did notice the jitter before doing the color setup through the smart things app. I tried seemingly forever to try fine tuning things on my own and just couldn't get the contrast, color, or jitter to get better or what i knew the panel was capable of. Once i did the auto setup, in filmmaker mode, it's absolutely perfect. Coming from an older mu8000 and a 75 q60d, this thing is a huge upgrade. I do like the native smart tv plus service, which is one reason why i got this instead of a C5 panel, not to mention this is also a WOLED panel in the 65" iteration. I would've happily paid full price knowing what it looks like in my room. The s90 does pretty decent in a well lit room, but if you pull the curtains, it's even better.

PiCo

Originally posted at

2026-01-04T19:00:00

The TV over all was fantastic. I can't believe all the new innovations over the model from 2020. that i have. I like the new channels selector and the new chanels "over the air" i wasn't aware that they are available on TV. Huge color an over all video.

New t.

Originally posted at

2026-01-03T19:00:00

The TV shows as delivered on the Samsung Shop app but we have not received the product yet. Pathetic customer service by Samsung. They asked to File a police complaint to get the refund. How will we file a police report if the product hasn't been delivered?? It's about $1400 TV and this is the kind of service we get ? Truly terrible. I will keep my review at 1 star until our problem is resolved.

Vivin

Originally posted at

2025-12-31T19:00:00

The OLED panel quality itself is excellent - contrast, brightness, and image clarity are exactly what you would expect at this level. From a pure hardware standpoint, the TV performs very well. Where the experience fell short was everything around the product. For a premium OLED, the ownership experience felt surprisingly transactional. There was little guidance, setup optimization, or sense that this was a high-end purchase rather than just another item shipped out. The TV is good, but the overall experience did not feel aligned with Samsung's premium positioning. With stronger post-purchase support and customer engagement, this could easily be a five-star product.

Branch3z

Originally posted at

2025-12-30T19:00:00

The brightness,the tech, i love the bluetooth. I connect the bluetooth with my headphone

Avelinoo

Originally posted at

2025-12-30T19:00:00

Nice TV, easy to setup lots of good stuff preloaded but doesn't work with Google. Box says works with it but it is not there.

macn53

Originally posted at

2025-12-29T19:00:00

Very nice picture. Very wide viewing angle with good picture from side.

Phil43

Originally posted at

2025-12-26T19:00:00

I would have truly regretted it if I hadn't purchased the 77" S90F OLED TV. This TV outperforms every other set I've seen in brightness, sharpness, and color accuracy. The picture quality is flawless, with no visible blemishes at all. Choosing the 77" model was absolutely the right decision, and to be honest, I fell in love with this TV. It made our family Christmas celebration extra special-we enjoyed watching the Hollywood Christmas Parade and the Disneyland show together. It was well worth the investment, especially thanks to Samsung's sales promotion. No regrets at all. Samsung really got this one right.

Adeloves

Originally posted at

2025-12-24T19:00:00

Very happy with this purchase, I honestly didn't expect to enjoy it so much. I have my 9800x3d, 5080 rig hooked up to it more than my 240hz 4k OLED monitor. I also really like using my s25 ultra as a remote

Supereez

Originally posted at

2025-12-22T19:00:00

The colors on this TV are brilliant as if you are there in person. The remote for the TV is small and provides navigation through the many features of the device. The TV's menus are easy to navigate and allow for all type of video enjoyment.

GreatViews72

Originally posted at

2025-12-21T19:00:00

Its pretty good for the price, but the colors can be inaccurate or look off unless watching directly from the front of the TV and not any other angle.

ColdCaseCasey

Originally posted at

2025-12-19T19:00:00

Only issue I have is that it is too difficult to clean the screen even with the lightest touch and best practices, even a light fingerprint smudge is difficult to clear. It leaves an after mark which takes time to clear. Screen should not be that sensitive or difficult to clean

AlleyCat

Originally posted at

2025-12-19T19:00:00

After adjusting settings per customer support, the powering up is still concerning. It takes 30 seconds for the tv to provide the channel and audio ( it seems to have to go thru a process.) I get the spinning wheel, and then different screens until it settles in properly. This happens every time you power up.

Jeffstv

Originally posted at

2025-12-19T19:00:00

This TV's quality of picture in low light scenes is beyond bad. Movies and some TV shows that have low light scenes are barely visible on this set. To be clear, you can't even make out the people in the scene or anything else in it. I purchased 2 sets for my house and returning both of them. We watch TV in a darker room and thought that the OLED would be best. I guess I was mistaken! I am checking into QLED or may just revert back to using my 10 year old sets that had perfect pictures still. I have always been a Samsung user for my TV's and am very disappointed in this set.

MarkinNYS

Originally posted at

2025-12-19T19:00:00

We have been wanting to upgrade for awhile, and boy are we glad we have. The picture looks fantastic no matter where you are in the. We have gone back and watched movies/series we have watched in the past just to enjoy them on the television. You will not be disappointed.

RabbitJ

Originally posted at