more
See Options
Need help? Ask our experts.
Review Summary
2026-03-01T19:00:00
I recently bought the Samsung S90F 77 inch OLED TV and I'm honestly blown away. The picture quality is incredible. Colors are vibrant, blacks are super deep, and everything looks sharp and smooth, especially during movies and sports. The screen size feels cinematic without being overwhelming. It also looks beautiful in the room with its slim design, and the smart features are fast and easy to use. Overall, I'm really happy with it and would definitely recommend it to anyone wanting a premium big screen experience.
Rutu

2026-02-28T19:00:00
Awesome TV. Had to work out a few game settings at first but finally achieved the picture quality I was looking for!
Michael

2026-02-28T19:00:00
Great quality picture. Only issue is some time it will not start and I have to unplug it
KennyWins

2026-02-26T19:00:00
I've been using the 77-inch S90F daily and the picture quality is excellent. Brightness is strong for an OLED and HDR highlights really pop. Contrast is what you want from OLED, deep blacks with great shadow detail. Sharpness in 4K content looks clean and natural. Upscaling does a great job with lower-resolution streaming, keeping faces and text clear. Motion is smooth in sports and fast action with minimal blur.
itsnotadel

2026-02-25T19:00:00
The picture quality is unparalleled, the brightness is doesn't ever seem inadequate. The contrast is also mostly there. The picture is sharp and smooth. I have not seen AI upscaling closely but seems like it works really well too.
SamsungFB

2026-02-25T19:00:00
Samsung is a great affordable product. But with the bold colors and true blacks are amazing. And if your worried if you wont be able to see the screen the brightness is amazing coming from a oled.
Maximo

2026-02-25T19:00:00
I bought this TV and it was delivered Monday 2/23. For 2 days it worked great and was beautiful. I calibrated to the Rtings settings for both HDR and SDR content. Wednesday night i was watching a movie on prime HDR10+ and i noticed the colors were really off with orange and red being obnoxiously loud, especially around the face and lips. I tried other apps and it was happening there too. I found a few threads and tried the full turn off and on by holding the power button, didnt work. I factory reset and that did the trick. Now i am paranoid when watching that it will keep reoccuring based on other people with the issue. For how much money i just spent on this TV this seems unacceptable. It is apparently a known firmware issue/bug and not a TV issue. Has samsung said if they are going to be releasing an update to fix this Bug? It looks like it has been around for close to a year now. I am on the newest firmware and this a brand new TV...
cpeltier20

2026-02-24T19:00:00
Absolutely amazing picture quality! Thw colors are rich, the black levels are so deep! The interface Is nice and the remote works well. Set up was so easy. And Gaming Is Incredible! I have found my new favorite TV!
The R.

2026-02-24T19:00:00
The TV is very bright with wonderful colors. My old tv was very hard to recognize things in dark scenes, now its way better than before. The remote is responsive and netflix app launches very quick. When I turn on Playstation 5 the tv launches together, which is pretty convenient for me. I like the thin sleek design.
sbae

2026-02-24T19:00:00
I like the colors, and the game mode, and the brightness is good
WalterG

2026-02-24T19:00:00
Have had a few lesser expensive qleds and upgraded to OLED and its the best. Brightness is better than I anticipated even with quite a bit of sun in the room. The contrast especially for gaming is unreal. Smoothness and color accuracy are noticeably better than my 2023 qled. Surprisingly even the speakers for a flat screen impressed me with the audio quality. Ill still upgrade to a sound bar soon but it wasnt a day 1 necessity. Overall I would absolutely buy again for the price point.
Vince

2026-02-24T19:00:00
Love the tv haven't had any issue clear picture. Love it.
Ghost

2026-02-23T19:00:00
Got this tv for primary gaming purposes with ps5 pro. Way better than my 2020 qled TV. More brighter and colorful. Sound is better and tv is thinner.
Djmorales17

2026-02-23T19:00:00
This is by far the best TV I've ever owned. Coming from a non-OLED Sony, this is just miles ahead. Not in software, I think Sony has the best software for TVs, but picture quality, brightness, smoothness, everything is just spectacular. For my first Samsung TV, this did not disappoint...but impressed!
GottaLoveSamsung

2026-02-23T19:00:00
I love everything about my new s09f! The colors and brightness are amazing! The motion on shows, movies, and especially on PS5 are too of the line!
rr701625

2026-02-23T19:00:00
Expectation exceeded with this TV. Still trying to figure out all of its many features but couldn't be happier with both day and evening viewing.
Brooke

2026-02-23T19:00:00
I've owned several high-end TVs over the years, and this 83" S90F genuinely impressed me right out of the box. The OLED panel delivers incredibly deep blacks and vibrant colors without looking oversaturated. Dark scenes in movies finally look the way they're supposed to - no blooming, no washed-out grays, just clean contrast and detail. Brightness is stronger than I expected for an OLED, especially in a well-lit room. HDR content really stands out, and streaming 4K movies look crisp and sharp. Even standard HD content benefits from the upscaling - it's noticeably cleaner and smoother compared to my previous TV. Motion handling is excellent. Fast-paced sports and action scenes look fluid without that artificial "soap opera" effect when settings are adjusted properly. Gaming performance has also been very responsive with low input lag. The design is sleek and minimal, which works well in a larger space. At 83 inches, it's immersive without feeling overwhelming. The smart interface is fast and easy to navigate, and everything loads quickly. Overall, this TV feels like a true premium upgrade. Between the picture quality, smooth performance, and size, it's easily one of the best displays I've owned.
Ssaqib

2026-02-22T19:00:00
I love it!!! So far everything has been great!! It loads fast the picture is amazing it was delievered fast!! I absolutely love it!!
Railey072119

2026-02-22T19:00:00
Samsung continues with it's amazing quality QD OLED televisions. With a picture brighter than ever, the rich vibrant colors pop off the screen in a way that make other brands look dull and lifeless in comparison. The Tizen Operating System continues to improve and run smoother than ever. Apps are fast and responsive and can be easily accessed and organized. Whether you are enjoying the newest 4K blockbuster with the family or connecting a high end console or PC for gaming the Samsung QD OLED will leave you breathless.
Maxomega

2026-02-22T19:00:00
I was surprised at just how vivid the images are on this display. Sure you see them in the store with the perfect setup, but is it like that when you come home? Yes.. I'm getting everything I say in the store and more.
Chop

2026-02-21T19:00:00
I love my Samsung smart tv. The picture is bright and smooth. The picture contrast is awesome, even if the sun is shining right on the screen, I can still watch my shows without problem. The sound is crisp, it doesn't have to be blasting. You can hear even the smallest details you normally miss when you watch a movie at home. It's hands down absolutely the best tv I've ever owned. I've never had any problems with it. I got the 55 inch tv and the 4K picture resolution is so much more detailed. It's got great clarity, the picture NEVER looks distorted or blurry, even on the larger screen. And casting to the smart tv from my phone is seamless, plus my friends can.
SamsungHousehold

2026-02-20T19:00:00
Coming from a much older and much less premium previous Samsung model, I was blown away by this TV. I use it as both my TV and computer monitor, an it's fantastic at both. Brightness is fantastic. I never have issues seeing the display even though my desk is directly next to a window. Having 120Hz is basically life changing when coming from 60Hz. Games and video content are incredibly smooth and consistent without having that really annoying "soap opera" effect. I like that it integrates with SmartThings, too. Even playing old SD content doesn't look stretched or distorted. The way it handles upscaling is awesome. Comparing this to my old TV isn't just night and day; they don't even share the same universe. Contrast in my games and video content is also well balanced. Nothing feels overly saturated, blown out, or crushed. The processors in modern TVs are SOOO much better. Tizen actually runs WELL on these now. There's no lag or delay between issuing commands and execution. Apps also load quickly. Pairing this with gaming is fantastic because nothing ever looks fuzzy or soft at the edges. Images and motion are fluid and sharp. Speaking of which, this TV also has integrated FreeSync support AND Variable Refresh Rate (VRR), so if my framerate ever drops, the TV adapts and remains in sync. No tearing either, which was a constant nuisance on my previous TV. I absoutely recommend one of these. The only real difference between this model and the S95F, is negligibly "worse" audio quality and not getting the anti-glare coating. Which reminds me to mention that the audio quality for the built-in speakers is actually rather good for an OLED TV. I'm no audiophile, but it's definitely a significant improvement over my previous TV.
Jake

2026-02-20T19:00:00
Smoothness Quality Sharpness Simple set up Sleek
Turp21

2026-02-20T19:00:00
The TV allows different levels of brightness for any viewing occasion. Picture is bright and sharp. Transitions are seamless. Gaming is better than I have ever seen!
Revolvesaroundascreen

2026-02-20T19:00:00
Upscaling 1080p is near identical to native 4k when streaming. Game mode delivers a fantastic experience when using Xbox or PC. The brightness and contrast levels that this panel can produce easily make it a great TV for bright rooms. The AI enchaned sharpness and smoothness makes it exceptional when gaming or watching sports, I don't think I've ever been able to see the puck so clearly while watching hockey. If you were lucky enough to see this TV on display in store next to its price competitors you will see that it easily outclasses anything in the price range.
hentech

2026-02-20T19:00:00
the brightness is can be better , the screen diming is honestly making this tv terrible, but overall the rest is best as usual Samsung
armanh

2026-02-19T19:00:00
Picture quality is great. The only issue I have had is with the auto volume adjustment went up whenever there was a dog barking or loud noise after the noise but I did get that turned off.
Printer

2026-02-19T19:00:00
Picture is better in my living room than I ever expected. Only suggestion for those who decide to stream content. You have to adjust the picture and sound settings to the streaming device. To get a smooth playback. I have a Nivida Shield Pro and the picture quality is wonderful.
Alan

2026-02-19T19:00:00
The TV itself has a beautiful display, but there must be an issue with the software that has yet to be resolved. To switch from gaming to watching tv I have to power off the TV which is frustrating.
DC2NC9260

2026-02-19T19:00:00
This TV has a really good brightness and the picture is clearly visible in a brigh room during the day.
SamiTV

Accidents happen where life happens. Protect your favorite Adorama products and purchase a protection plan to stay covered from accidental damage, mechanical or electrical failure, and more.
If we can’t fix it, we’ll replace it at no additional cost.
Protect your product from drops, spills, and more.
Enjoy your gear without fear. We have you covered!
When regular use of your product over time results in mechanical or electrical failure.
We will never charge you a deductible after the purchase of a plan.
Our claims process is simple & easy and our customer service team is happy to help.
Adorama Protect powered by Extend is available for purchase to customers in the United States. Not available for purchase Internationally or in U.S. Territories.
Browse our FAQ
55" (139.7cm)
Diagonal: 54.6" (138.7cm)
4K Ultra HD (3840 x 2160)
120Hz (Up to 144Hz)
Yes
NQ4 AI Gen3 Processor
OLED HDR+
Yes (ADAPTIVE/GAMING)
Yes
Self-illuminating pixels
Ultra Viewing Angle
Real Depth Enhancer
Motion Xcelerator 144Hz
Yes
Basic
4K AI Upscaling Pro
Al Motion Enhancer Pro
Yes
Color Booster Pro
Auto HDR Remastering
Yes
Yes
OTS Lite
Yes (Q-Symphony Pro)
40W
2.1CH
Yes (Active Voice Amplifier Pro)
Yes
Yes (Adaptive Sound Pro)
Yes
Tizen Smart TV
Yes
Yes
Alexa
Yes
Alexa, Google Assistant
Yes
Yes (Hub / Matter Hub / IoT-Sensor Functionality / Quick Remote)
Yes
Yes
TV to Mobile, Mobile to TV, TV initiate mirroring, Sound Mirroring, Wireless TV On, Tap View
upto 2 videos
Yes
Yes (US Only)
Yes
Yes
Yes
Voice/User Detection
Yes
Yes
Yes
Yes
Yes (US only)
Yes (US only)
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
FreeSync Premium Pro
Yes
Yes
Yes
ATSC/ClearQAM
Yes
Dolby
4x
4K 144Hz (for HDMI 1/2/3/4)
3x USB-A
1x
Yes
1x
Terrestrial / Cable input / Satellite input: 1/1(Common Use for Terrestrial)/0
1x
eARC
Yes (Wi-Fi 5)
Yes (5.3)
Yes
Laser
4 Bezel-less
Simple Plus Blade
Yes
Yes
Yes
English, Spanish, French
Yes
Yes
Czech (Czech Republic), Danish (Denmark), Dutch (Netherlands), English (US), Finnish (Finland), French (Canada), German (Germany), Greek (Greece), Hungarian (Hungary), Italian (Italy), Korean (Korea), Norwegian (Norway), Polish (Poland), Portuguese (Portugal), Romanian (Romania), Slovak (Slovakia), Spanish (Mexico), Swedish (Sweden)
Audio Subtitles, Magnification, Audio Description, Zoom Menu and Text, High Contrast, SeeColors, Color Inversion, Grayscale, Auto Picture Off
Closed Caption (Subtitle), Multi-output Audio, Caption Position, Sign Language Zoom, Separate Closed Caption, Sign Language Guide, Auto Caption Position
Slow Button Repeat, Remote Control App. for All
AC110-120V- 50/60Hz
Max: 290W
Stand-by: 0.5W
Typical: 110W
Yes
Yes
Yes
Front: Graphite Black
Stand: Space Titan
300 x 200mm
M8
28-30
China
With Stand: 48.2 x 30.5 x 10.4" (122.4 x 77.5 x 26.4cm)
Without Stand: 48.2 x 27.9 x 1.6" (122.4 x 70.9 x 4.1cm)
Stand Size: 14.4 x 11.8 x 10.4" (36.6 x 30.0 x 26.4cm)
With Stand: 38.1 lbs (17.28kg)
Without Stand: 35.3 lbs (16kg)
887276945255
Love this tv.
By Samsunluvsme
Worth every penny. It's huge and feels like your in the movie!!
Blown Away.
By Steve1971
I had this tv since the end of December of last year and it will possibly go down as the best tv I have ever owned as far as OLED goes and I have owned alot of them. But QD OLED takes movie watching, regular tv watching and gaming to a whole other level. The picture quality just blows me away to the point that I have had to go back and re-watch all my favorite movies and tv shows. The S90F is just that good. And gaming? Wow! Puts you right in the heart of the action on my PS5. Build quality? ...
View full Review
"Vivid contrast with AI-powered picture and Pantone Validated color
Our fastest 4K processor powers Samsung Vision AI to upscale your content, while powerful brightness and deep contrast deliver a phenomenal Pantone Validated picture. Whether you're streaming or gaming, motion enhancement delivers ultra-smooth action with virtually no lagging or blur.
Our most advanced 4K AI processor: NQ4 AI Gen3 Processor
Powered by 128 neural networks to deliver AI-enhanced picture and optimized sound, resulting in an exceptional 4K experience for streaming, gaming, live sports and more.
Transforms everything on screen to impressive 4K resolution: 4K AI Upscaling Pro
See impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.
Powerful brightness and deeper contrast in every pixel: OLED HDR+
Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.
Brings smooth motion to sports and tear-free gaming: Motion Xcelerator 144Hz
Play your favorite video games and enjoy sports with exceptional motion clarity with minimal lag or blur. You'll get consistently crisp visuals and ultra-smooth performance at top speeds, so your picture stays seamless throughout all the non-stop action. With dynamic refresh technology, it supports VRR games at up to 4K 144Hz, providing incredible performance for your favorite games
Keep your eye on the ball: AI Motion Enhancer Pro
The AI processor smooths the motion of fast-moving balls and text, reducing blur and flickering, so you don't lose sight of the action.
Intelligently refines content to HDR-like quality scene-by-scene, powered by AI: Auto HDR Remastering Pro
Intelligently transforms SDR content, scene by scene, to HDR-like quality with brighter highlights, more vibrant colors, and clearer details for dazzling picture.
Unimaginable contrast, powered by 8.3 million self-illuminating pixels: OLED
Get a truly cinematic picture with pitch blacks, dazzlingly bright whites, and a full range of bold, vivid colors - all created with self-illuminating pixels for precision detail.
Expert-validated color and skin tones for a realistic picture: PANTONE Validated
With color validated by the experts at Pantone, you can be sure colors look realistic and skin tones accurately shown, for a vibrant and true-to-life picture.
A world of vibrant colors enhanced by AI: Color Booster Pro
Experience vibrant and dynamic colors as AI analyzes each scene and enhances the hues for a more vibrant viewing experience.
Catch hidden details in dark scenes: HDR Brightness Optimizer
Enhances visibility in dark scenes for a richer and more immersive viewing experience, especially in rooms with bright sunlight or ambient light.
TV and soundbar work together in perfect harmony: Q-Symphony
Unlock more robust, nuanced sound. The TV and soundbar both work together without muting the TV speakers, enhancing the audio experience.
Theatrical multidimensional sound that puts you at the center of the action: Dolby Atmos
Feel like you're at the center of your favorite movie or show with spatial audio that moves around you and above you. Hear helicopters buzzing overhead or music like you're in a grand concert hall.
Motion-based sound: Object Tracking Sound Lite
Feel like you're in the middle of the action with sound that follows objects on screen. Featuring a virtual top channel, every sound is precisely placed in space, placing you in the heart of the scene.
Sound tailored to your space and content: Active Voice Amplifier Pro
Catch every word and enjoy vivid, balanced audio. Our AI processor identifies sounds, optimizes audio, and amplifies dialogue based on your room's acoustics and what you're watching.
An intuitive TV platform with thousands of free TV channels: Endless Free Content / One UI Tizen
Stream 2,700+ free channels, including 400+ premium Samsung TV Plus channels, on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
Sleek design that complements any space: LaserSlim Design
OLED's sleek and stylish design combines unique beauty with strong functionality. Featuring a groundbreaking slim form factor and minimalistic bezel, your TV blends seamlessly into any interior.
Powerful AI features and services, all in one place: Samsung Vision AI Companion
Ask your TV anything through AI-enhanced conversation on your TV. Discover your next personalized movie recommendation, your next DIY project, an itinerary for your upcoming road trip, and so much more. With seamless access to AI picture and sound features, AI-powered experiences like Live Translate and Generative Wallpaper, and AI agents from Copilot and Perplexity, you can do it all from your TV - all in one place.
See your favorite content the way you want it: AI Customization Mode
Automatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.
Ask your TV anything, Smarter Bixby answers: Smarter Bixby
Intelligence begins with a chat. Smarter Bixby understands you and makes it easy and intuitive to find answers to everything through your TV. It recognizes your exact needs, thanks to real time contextual understanding, and intelligently answers anything you ask.
Watch your show in the language of your choice: Live Translate
Enjoy content in your own language. The AI processor identifies the language of your content and instantly translates it, creating subtitles in your preferred language.
Scenic and spatial intelligence for vivid, yet balanced audio: Adaptive Sound Pro
Catch every word and enjoy vivid, balanced audio. Our AI processor identifies sounds, and optimizes audio based on your room's acoustics and what you're watching.
Pay attention to your pet, even when you're not there: Pet Care
On-device AI detects your dog's barking and alerts you when your pet needs attention. You can also set custom rules to turn on your pet's favorite content to comfort it while you're away.
AI-powered game optimization: AI Auto Game Mode
Automatically detects the game genre, and optimizes settings for the best gaming experience so you can say goodbye to navigating through menus and jump straight into gameplay.
Immersive lighting that syncs with your TV: Hue Sync
Dynamically syncs the picture on screen with Philips Hue lights for next-level immersion and an unforgettable ambiance.
https://www.samsung.com/us/support/warranty
800-726-7864