Samsung S90F 54.6" 16:9 4K Ultra HD HDR Vision AI Smart OLED TV, Graphite Black

2026-03-19T20:00:00

Love the brightness, contrast,sharpness, and smoothness of the picture.

fenman

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2026-03-19T20:00:00

This is a great product! First time using a Samsung tv.

Jorge

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2026-03-14T20:00:00

This TV is absolutely amazing! The 77 inch screen is perfect and the picture quality is outstanding! Coming from a 65 inch plasma to a 77 inch OLED takes a little getting used to due to the brightness and contrast but after watching some of my favorite shows and movies the picture detail on the OLED is by far the best that I've ever seen. The picture is super smooth and the upscaling is really nice. I can honestly say that this is one of if not the best OLED TV on the market today!

knewsom42

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2026-03-14T20:00:00

Everything about the this TV's features were accurate. Brightness, contrast, sharpness, smoothness and upscaling are all on point!

FakHam

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2026-03-14T20:00:00

Excellent tv. Great picture videos games look crazy on here. Ps5 pro. I have one problem. If I'm on a app or playing games it goes to the main menu. Can't figure out why it does that!

Mike L.

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2026-03-13T20:00:00

I am very pleased with my Samsung Smart TV! This television offers a truly remarkable viewing experience. The picture quality is simply stunning, with vibrant colors and deep blacks that bring content to life. Its smart features are intuitive and easy to navigate, providing seamless access to a wide range of applications. The sleek design complements any living space beautifully. I am impressed with its overall performance, as I have been with all of my previous Samsung purchases, and highly recommend shopping with them if you want the best quality tech devices available!

CabagePtchKid

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2026-03-12T20:00:00

It has high quality picture and sound. It has alot of great features as well.

Tee33

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2026-03-12T20:00:00

My fiance surprised me with a beautiful new OLED 65" S90f for my birthday. We had a sony led 60" which surved its purpose for many years(since 2014.) So imagine you unbox your brand new birthday gift and set it up finally getting to see the most beautiful image you've ever seen! A picture so smooth, with such vivid detail in every pixel you are just "in-aw!" Well, now you've set it up and your 5 month old puppy is being a little wild because of the comotion of unpackaging your gift. So you and you fiance deside to put on a youtube video that has proven to relax your puppy where he just sits and watches the tv. Except now the brightness, the depth, the detail in every frame is so smooth it brings the video to life infront of you.....and your 5 month old fur-baby thinks the other puppies are really there and now proceeds to jump into the tv like this is blue's clues and hes trying to sca-doo into the screen to go play. As both you and your fiance watch in slow motion and feel your hearts stop. While watching your new tv rock back and forth. Moral of the story, the OLED 65" S90F has amaxing quality, beautiful picture and is incredibly smooth with perfect contrast and detail in every frame also if you have a puppy just wall mount your tv for safety. No televisions or puppies were harmed in the making of this review.

Mbam3128

Originally posted at

2026-03-10T20:00:00

We are thrilled with our new 77" OLED. We've never seen such brightness, brilliant colors, sharpness, contrast and clarity ! I knew I wanted this TV as soon as I saw it in the store. My husband was equally impressed and we are delighted with our purchase.

Sarah

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2026-03-09T20:00:00

Amazing clarity, vibrant colors, and deep contrast. Samsung OLED TV makes every show feel cinematic and lifelike.

Delterius

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2026-03-08T20:00:00

I've owned a lot of TVs over the years, but the Samsung OLED S90 completely changed my expectations for what home entertainment can look like. From the moment I turned it on, the brightness and picture quality were absolutely stunning. The OLED panel delivers incredibly deep blacks and vibrant colors that make everything feel lifelike. Highlights pop in a way that almost feels three-dimensional, and even during bright scenes the image stays crisp and detailed without washing out. What really surprised me is how immersive the experience feels. Watching movies on this TV is honestly better than going to the theater. The contrast, motion handling, and clarity make action scenes smooth and dramatic, while darker scenes still reveal every detail without looking muddy. Streaming shows, sports, and 4K Blu-rays all look incredible. I've also taken the setup a step further by pairing the TV with Philips Hue lights, which sync with what's happening on the screen and extend the colors into the room. When explosions flash or sunsets fill the screen, the lighting around the TV mirrors it and makes the whole space feel like part of the scene. For sound, I connected a Samsung Q-Symphony compatible soundbar, and the integration is seamless. The TV speakers work together with the soundbar instead of turning off, creating a fuller, more dynamic soundstage that fills the room. Dialogue is crystal clear and the bass during action scenes really hits. I also use the S90 for gaming, and it's just as impressive there. The responsiveness and smooth motion make modern games look incredible, but what really surprised me is how well the TV handles older consoles. When I hook up my PlayStation 2, the TV's processing and upscaling make the image look far sharper and cleaner than I expected. It smooths out the rough edges of older graphics so well that I don't feel like I'm playing on a console from decades ago - it makes classic games feel fresh again. Between the incredible brightness, OLED contrast, immersive lighting with Hue, powerful audio with Q-Symphony, and fantastic gaming performance, this setup has turned my living room into a true home theater. The Samsung S90 isn't just a TV upgrade - it completely transforms the way you watch movies, shows, and games.

Oled

Originally posted at

2026-03-08T20:00:00

Beautiful picture but the user interface is slow. Existing out of apps and going back home takes too long. Also has a complex user interface. It can be difficult to change sources. And finding apps to install. Menus seem complicated and difficult to navigate and find what your looking for. Also this tv does not control my samsung 4k Blu-ray player via hdmi like my older samsung did. Im still very happy with thus tv but my 8year old samsung still navigates faster

Samuser

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2026-03-07T19:00:00

I have a very dark room and I was contemplating between the S90F and the S95F. Since the S95F is brighter I went with the S90F. I am very glad that I did. If you have a brighter room, I would highly recommend the S95F. As far as the darker rooms like mine, I definitely suggest you save the money and go with the S90F.

Mine21bravo

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2026-03-07T19:00:00

This TV is magnificent!! Stunning picture!! You will not regret this purchase!! Loving Samsung S90F. No adjustments necessary either. Box to wall!! My sound quality is amazing now as well

Gary

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2026-03-05T19:00:00

The TV is everything and then some the picture quality is beyond belief Extremely impressed

Arsenal26

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2026-03-05T19:00:00

If you're looking for a TV that instantly elevates your home theater setup, this model delivers in every way that matters. Its picture quality is nothing short of exceptional-vivid colors, deep blacks, and beautifully balanced contrast make every scene feel cinematic. Whether you're watching a brightly lit nature documentary or a moody drama with lots of shadows, the display handles it all with precision and depth. Where this TV truly sets itself apart, though, is the upscaling performance. Lower?resolution content-HD broadcasts, older movies, even compressed streaming videos-come through with surprising clarity. The processing intelligently sharpens edges, reduces noise, and enhances textures without overdoing it. It maintains a natural, film?like look while still giving older content a subtle refresh. This is especially impressive for people who still watch a lot of cable or have a large library of non?4K content. Motion handling is smooth, the panel uniformity is excellent, and the TV manages to deliver premium performance without requiring endless calibration. Out of the box, it already looks fantastic.

TravisW

Originally posted at

2026-03-05T19:00:00

So far I really enjoy the television. before the S90F I had an S95B. The performance with the UI is much better. I don't have any complaints every show that I watch looks great and the sound is great.

Jeremy

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2026-03-05T19:00:00

This will be our 7th Samsung TV over the passed 15 years and this one by far has had the best picture. Its our first OLED but others that we've had has typically been there top end models. The blacks are dark inky black and the overall smoothness and sharpness has been excellent. Overall we've been very happy with the TV.

Franco2699

Originally posted at

2026-03-05T19:00:00

I am fascinated with my first ever OLED TV. I chose S90F out of recommendations from RTINGS. I immediately noticed these improvements over my older 2021/22 QLED Samsung TVs: 1) Much brighter, sharp and outstanding brilliance in dark room 2) Much better and faster/improved Tizen OS 3) Lots if bells and whistles. However, I only wanted to use it as a display for my Apple TV The cons include: 1) Out of the box color calibration was incorrect specially for faces that looked orange. I needed to google for it and luckily found a way to fix the HDR color issue after attempting a custom gamut setting to BT.2020 and even a factory reset 2) The factory reset muted my Dolby audio from my Apple TV. Only recourse for now was to set it to Stereo. I am confident that TVOS 24.4 and/or a future Samsung update beyond 1203 should fix this one

EdwardM

Originally posted at

2026-03-05T19:00:00

the Samsung s90f is a bright TV. I do like the TV. I don't prefer the Samsung TV firmware. The whole setup and home screen. I am satisfied with it. The picture is good and clarity, contrast, and sharpness is great !

Mark

Originally posted at

2026-03-04T19:00:00

Needs better functionality for use as a simple display. Given the seamless frame design, wanted to use in an employee entrance for displaying slides of various information for employees. TV doesn't seem to like the simple feed as it constantly freezes the display on a single shot until fully reset.

LCox8551

Originally posted at

2026-03-04T19:00:00

48" OLED. After four weeks it began to switch itself off then on again. Internet research says this is a common issue with a poorly soldered circuit board. To have it fixed (it's under warranty) I would have to drive 45 miles to a service center. Next time I'll buy an LG.

Unhappy

Originally posted at

2026-03-04T19:00:00

We bought this TV back in December, is has been great until today. We don't watch tv very often as we are a busy family. My husband and I thought this would be great to have a good tv for when we do have family nights. Well we decided to have a family movie night (3/4/26) tv worked beautifully. Woke up the next day, we decided to finish the second movie we started and now there's this weird black circle in the top center. Contacted customer service (via text message) and was told it LOOKS like an INTERNAL impact. Meaning something INSIDE the TV broke. Because it is labeled as an impact it's not covered under the 1 year manufacturers warranty and was told we would have to pay for the INTERNAL problem to be fixed. Absolutely would not recommend this tv. We are now out $2,500 plus tax for an internal issue.

Kayla

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2026-03-04T19:00:00

They would not send me the tv. Keeps on cancelling it and I contacted customer service but they were no help.

kala

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2026-03-04T19:00:00

I've had 3 calls with customer service and my issue is Still not resolved Issue is my TV turns on like a GHOST!

Jill

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2026-03-04T19:00:00

Bought for mainly gaming purposes and it has not disappointed. Game mode is amazing with no lag and no dip in quality.

Qs36

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2026-03-04T19:00:00

The picture quality on the Samsung 65" S90F OLED is incredible - bright, sharp, and the colors really pop. Movies and streaming look amazing. Overall, I'm very happy with it and it was definitely worth the upgrade.

Don1911

Originally posted at

2026-03-04T19:00:00

Great color, brightness and black blacks. Hung it in the garage to watch movies from the hot tub. Great to watch movies while relaxing in the hot tub. Using wifi connection and only using streaming apps. Have tablo for local channels.

Kurt 4.

Originally posted at

2026-03-04T19:00:00

Outstanding picture and easy setup?very happy with the total package

tcut

Originally posted at

2026-03-04T19:00:00

I went from a 5 year old 8k Neo QLED tv to this most recent 4k OLED. The biggest question I get is can you tell the difference? Yes. The OLED is better at processing dark colors without blooming and significantly enhances all colors and makes them pop. The 4k quality is great and shows a good amount of details, but there is a noticeable difference when comparing to the 8k model where then8k excelled, the 4k lacks. Even with minimal 8k content, the 8k samsung was still able to optimize the picture and enhance it to a noticeable difference. But there was drawbacks like blooming and judders and the one connect box failing and there being no way to repair or replace it through Samsung or their repair services which then ended up being a very expensive paper weight and the main reason I bought this 4k oled. I would highly recommend this tv. The TV runs smoothly and the colors pop, the TV is incredibly thin, light weight and near bezel less. I think the price is appropriate, screen brightness is appropriate and if you have it in a dark room then there is no need for the anti reflecting coating on the higher tier model of the oled. The 8k qn900b I hated, this s90f oled I actually love. Worth the money.

Thebeatlesjg

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