Samsung S90D 77" 16:9 4K Ultra HD HDR AI Smart OLED TV, Black

A New Era of Samsung AI TV: Experience the difference of Samsung OLED

NQ4 AI Gen2 Processor: Feel the full power of AI in 4K
Our NQ4 AI Gen2 Processor creates an unparalleled 4K experience. Powered by 20 AI neural networks, upscaling technology optimizes picture and sound into a 4K experience when you stream OTT services, play video games or watch live sports. And with unique technologies like perceptional color mapping and OLED brightness booster, you watch in unrivaled brightness, color, contrast and detail.

OLED: Deep blacks, clean whites and lively colors
Samsung's unique OLED expresses deep blacks, clean whites and a full range of lively colors. With cutting-edge self-illuminating pixels, what you see is a picture that's pure, bright and more accurate than ever before.

OLED HDR+: Powerful brightness and deeper contrast fully enabled in every pixel
Experience powerful brightness and a deeper range of contrast. Our NQ4 AI Gen2 processor analyzes each scene to provide maximized brightness and contrast, as each pixel with OLED HDR+ brings even minor details to light.

Samsung Tizen OS: Upscale your entertainment with Samsung Tizen OS
Get more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus, and seamless cloud gaming with Gaming Hub. You can even manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings.

Gaming Experience

Motion Xcelerator 144Hz: Get the motion clarity for the game content you love up to 4K 144Hz
Motion Xcelerator 144Hz delivers ultra-smooth action without lag and motion blur. You can enjoy crisp visuals and blazing-fast speeds for VRR games up to 4K 144 Hz.

AI Auto Game Mode: Experience seamless gaming with AI-driven automatic setting optimization
Let your TV automatically detect the type of games you play, delivering game settings for each game type. Free yourself from the hassle of setting up games and play.

Game Bar: Optimize your gaming experience
Bigger and wider TV screens with 21:9 and 32:9 ratios give you expansive views and a heightened gaming experience. Optimize your gameplay even more with Game Bar for easy access to various game settings.

Hue Sync: Enjoy immersive lighting that syncs with your viewing and gaming experiences
Immerse yourself in dynamically tailored environments created by smart lights that automatically sync with any of your onscreen content.

Samsung Daily+: Manage your daily activities and lifestyle more easily through Samsung Tizen OS
Through Samsung Tizen OS's open app ecosystem, Daily+ enables you to easily manage your daily activities and lifestyle from the comfort of your TV. Daily+ includes apps and services like SmartThings and Workspace.

SmartThings: Do the SmartThings!
Optimize your home devices into a smart lifestyle tailored to your needs. Enhanced with our built-in SmartThings hub, you can enjoy a customized smart home with various SmartThings-compatible devices that simplify your day-to-day.

Picture Quality

4K AI Upscaling: Upscale content into a 4K experience
Our 4K AI Upscaling technology powered by 20 AI neural networks transforms content into near 4K resolution.

PANTONE Validated: Enjoy authentic color validated by PANTONE
PANTONE validation certifies the accurate expression of 2,030 PANTONE colors and 110 newly added skin tones. So you can enjoy an accurate, true-to-life viewing experience better than ever before.

Rae Depth Enhancer: Depth perceived just as a person's eyes would
Real Depth Enhancer mirrors how human eyes process depth by increasing contrast in the foreground. Feel an enhanced sense of realism, as your TV recreates depth just as a person's eyes would.

EyeComfort Mode: An intelligent picture optimized for your eyes
Samsung's unique EyeComfort Mode automatically adjusts your display's brightness and colors according to the time of day. After sunset, the screen settings are softer on your eyes.

SmartThings

Built-in SmartThings Hub: Connect your smart devices with your TV
With a built-in SmartThings hub in your TV, you can seamlessly connect and control smart devices compatible with Matter and HCA standards, without needing any additional device.

360 Audio Mode: Spatial 3D sound with Galaxy Buds
Paired with Galaxy Buds, 360 Audio Mode makes sounds from your TV feel more realistic than with headphones. Direct Multi-Channel and enhanced head tracking can even pinpoint the direction of the sound as you move your head for a spatial 3D experience for truly immersive sound.

3D Map View: Your TV as the control center of your home and IoT devices
Better manage your home by intuitively monitoring and controlling your home appliances and IoT devices from a 3D map of your house.

Multi View: See it All on one screen
Watch what's on TV and your mobile on the same screen at the same time. Whether it's live stats for sports or cheat videos for games, simply connect your phone and multi-screen like never before. You can Also enjoy optimized multi-tasking and watch content simultaneously.

Sound

Dolby Atmos: A next level Dolby Atmos experience
Enjoy a next-level surround sound experience that immerses you deep inside the action. With Dolby Atmos, OLED delivers multi-dimensional audio for unbelievably realistic sound.

Q-Symphony: TV and soundbar orchestrated in perfect harmony
Surround yourself with sound from your TV and Soundbar orchestrated in harmony. Q-Symphony technology Allows TV and soundbar speakers to operate simultaneously for a better surround sound effect, without muting the TV speakers.

OTS Lite: Immersive virtual sound that tracks the action
3D surround sound with our virtual top channel audio Allows you to be immersed in the audio experience.

Active Voice Amplifier Pro: AI-powered voice enhancement lets you catch the dialogue without distractions
AI-powered audio enhancement technology makes dialogue crystal clear by analyzing background sounds, voice clarity and ambient noise to isolate voices from other sounds. Enjoy an unparalleled audio experience with clear dialogue even in distracting environments.

Adaptive Sound Pro: Authentic sound as the artist intended, remastered with AI audio processing
Adaptive Sound Pro optimizes sound by considering the characteristics of both your room and audio content. Experience improved voice clarity and vivid yet balanced sound just as the creators intended, thanks to AI audio processing that extracts and processes sound objects.

Design

Laser Slim Design: Sleek and thin, resembling a laser beam
OLED's sleek and stylish design combines unique beauty with strong functionality. Featuring a groundbreaking slim form factor and minimalistic bezel, your TV blends seamlessly into any interior.

Security & Sustainability

AI Energy Mode: Saves energy with intelligent analysis
Energy saving is made easy with SmartThings. By turning on AI Energy Mode, your TV auto-detects surrounding light levels and analyzes usage behaviors to adjust the brightness, which helps in reducing overall energy consumption. It Also analyzes TV content scene-by-scene to subtly adjust brightness where possible, to cut down on energy consumption.

Samsung Knox Security: Your privacy. Secured.
Your privacy is now secured on Samsung TVs. Your sensitive data such as pin codes or passwords are protected by multiple layers of software and hardware. Also, Samsung Knox Security secures the home IoT devices connected to your TV and automatically blocks execution of unauthorized malicious apps or access to phishing sites. Lastly, Samsung's dedicated security team helps keep your TV safe with regular updates.

Solar Cell Remote: A remote control made with recycled materials and charged by sunlight and indoor lighting
With a solar panel on its back that you can use for charging, you no longer need to use disposable batteries for Solar Cell Remote, as they are not the best for the environment.