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The ALC Blog

The ALC Blog

News, Insights, and Opinions about the world of photography, video, and technology

Welcome to The ALC Blog!

What's going on in the world of photography? Get a first look at the latest new products as well as insights from our team of world-class photography experts on everything from gear to the business aspect of photography. Also, be sure to stop by frequently for announcements about cool events, contests, and other goings-on at Adorama!

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Photo Plus Expo 2014 Live: Part 2
Day 2 coverage of the big pro show in New York

Blog The ALC Blog - by Mason Resnick, 15 hours ago

With 2014 being a Photokina year, no major camera announcements were expected at Photo Plus and none came. However, many useful tools of the trade made their first appearance this week in New York....  > Read more

Tags: Photo Plus 

Live from New York: It's PhotoPlus Expo 2014!
PhotoPlus Expo Report, Part 1

Blog The ALC Blog - by Mason Resnick, 1 day ago

As the doors open to Photo Plus Expo, the annual conferenece for professional photographers in New York, let's take a look at new products making their debut at the Javits Center. ...  > Read more

Tags: epson,  Photo Plus,  Hahnemuhle,  tether tools,  Innova,  Phottix 

Starting a photography business: Getting the Word Out
Start me up, Part 4: Marketing

Blog The ALC Blog - by Mason Resnick, 8 days ago

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The last thing any photographer wants his or her business to be is a well-kept secret. Here's how a gardening tip gave my inspiration....  > Read more

Tags: professional,  marketing,  photo books,  freelance,  photo business 

Visit Adorama at PhotoPlus 2014
Heading to PhotoPlus in New York Oct 30-Nov 1, 2014? Make sure to visit Adorama at Booth 829!

Blog The ALC Blog - by Danielle Lawler, 23 days ago

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Heading to PhotoPlus in New York Oct 30-Nov 1, 2014? Make sure to visit Adorama at Booth 829!...  > Read more
Starting a Photo Business: Gearing Up
Start me up, part 3: What's in the bag?

Blog The ALC Blog - by Mason Resnick, September 24, 2014

The continuing saga of a photography writer making the transition to being an actual, real-life photographer. In this episode, become gearheads together....  > Read more

Tags: professional,  flash,  zoom lens,  photographer,  Canon EOS 5D Mark II,  Canon EOS 7D,  Canon EOS 5D Mark III 

Think Tank Production Manager 40 Carries Your Lights: First Look
PHOTOKINA 2014: Think Tank Turns Ten

Blog The ALC Blog - by Mason Resnick, September 19, 2014

It's hard to imagine that it's already 10 years since Think Tank launched its creatively-designed bag line. They're celebrating with new and special edition bags, of course!...  > Read more

Tags: camera bag,  backpack,  Think Tank Urban Disguise 50,  Think Tank,  Think Tank Airport International 

Lowepro ProTactic Backpacks Break New Ground: First Look
PHOTOKINA 2014: New Carry-On Accessory System

Blog The ALC Blog - by Mason Resnick, September 19, 2014

Lowepro has introduced at Photokina a new line of photography backpacks in what they describe as a robust design from the Professional Collection called the Lowepro ProTactic Series. ...  > Read more

Tags: professional,  pro,  backpack,  lowepro,  photography 

Broncolor Fast-Sync Monolight, 1600 watt HMI Push Lighting Envelope: First Look
PHOTOKINA 2014: Light Works

Blog The ALC Blog - by Mason Resnick, September 19, 2014

Broncolor announced two major new products for the professional photography and video market: A versatile HMI series, and a new Siros compact lighting device....  > Read more

Tags: monolights,  studio lighting,  HMI,  Broncolor 

Photokina 2014: Leica

Blog The ALC Blog - by Frank Walker, September 19, 2014

Tags: Leica,  lenses,  photokina,  lens,  Leica X1,  Leica X2,  Leica M,  scope 

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