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The ALC Blog

The ALC Blog

News, Insights, and Opinions about the world of photography, video, and technology

Welcome to The ALC Blog!

What's going on in the world of photography? Get a first look at the latest new products as well as insights from our team of world-class photography experts on everything from gear to the business aspect of photography. Also, be sure to stop by frequently for announcements about cool events, contests, and other goings-on at Adorama!

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Olympus Pen E-PL7 Takes Selfies To New Heights: First Look
Flip-down LCD, Wi-Fi and Sharing Featured; Underwater Kit available

Blog The ALC Blog - by Mason Resnick, 1 hour ago

Olympus is hoping smart phone users will turn green with envy when they see the Olympus Pen E-PL7, a MILC designed for the Selfie and always-online image-sharing generation....  > Read more

Tags: Olympus,  micro four thirds,  MILC Mirrorless Interchangeable-Lens Compact,  MILC,  Olympus Pen E-PL7 

Pentax K-S1 Sleek 20MP Midrange DSLR: First Look
Advanced features, easy interface, compact design

Blog The ALC Blog - by Mason Resnick, 6 hours ago

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The new enthusiast-oriented DSLR camera from Pentax features ISO up to 51,200 and a glass pentaprism eye-level viewfinder, and comes in 12 color combinations....  > Read more

Tags: DSLR,  pentax,  APS,  Pentax K-S1 

Fujifilm X30 Compact Street Camera: First Look
Posh, pocketable point-and-shoot is now an EVF

Blog The ALC Blog - by Mason Resnick, 1 day ago

The switch from an optical to electronic viewfinder is biggest change in latest version of Fujifilm's camera for discerning photographers looking for a fast, pocketable camera with advanced features....  > Read more

Tags: Fujifilm,  compact digital camera,  EVF,  Fujifilm X30 

Leica M-P 24MP Pro Rangefinder Digital Camera First Look
Buffer Memory Capacity Doubled

Blog The ALC Blog - by Mason Resnick, 6 days ago

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The classic Leica M-P rangefinder camera has just gone digital, with resolution and performance upgrades....  > Read more

Tags: digital camera,  Leica,  photojournalism,  rangefinder,  CMOS,  35mm sensor,  Leica M,  Leica M-P 

3-Day End of Summer Online Event with Tamara Lackey
Tune in for 3 days of online photography education with Tamara Lackey.

Blog The ALC Blog - by Danielle Lawler, 6 days ago

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Online learning extravaganza with Nikon Ambassador Tamara Lackey....  > Read more
First Look: Sony A5100 Mirrorless Interchangeble-Lens Compact
Major resolution and AF speed boosts as Sony officially ends the NEX line

Blog The ALC Blog - by Mason Resnick, 9 days ago

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Sony today announced the Sony A5100, a mirrorless interchangeable-lens compact digital camera created for entry-level and casual photographers who either want to step up from their compact digital cameras, or downsize from a starter DSLR. ...  > Read more

Tags: sony,  APS,  Sony NEX,  MILC,  Sony a5000,  Sony A5100 

Six Days of Speedlite Tips - in one post

Blog The ALC Blog - by Rick Sammon, 28 days ago

A mini course in speedlight photography!...  > Read more
Canon Unveils Two New Superzoom Compact Digital Cameras
Longer zoom range, lower prices announced

Blog The ALC Blog - by Mason Resnick, July 28, 2014

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Canon today announced two new long-range zoom compact digital cameras that offer several key upgrades over previous models....  > Read more

Tags: canon,  superzoom,  compact digital camera 

Announces Plan To Round Out Its X-Mount Lens Lineup
Roadmap announced through 2015

Blog The ALC Blog - by Mason Resnick, July 24, 2014

Fujifilm today unveiled a roadmap of four new lenses to be made available through 2015....  > Read more
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