TechTock

Professional Insights and Opinions about the world of photography and technology

Welcome to TechTock!

TechTock is our editorial online journal. Here, our experts share personal experiences, opinions, and commentary on the current state of photography, technology, gear and gadgets. TechTock will be updated several times per week.

 

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Why should I read TechTock?

You are a photographer, that's why! TechTock is an up-close, daily peek into the world of photography, gadgets and what's great about technology. Whether you're a seasoned pro, a hardcore enthuisast or an ambitious beginner, It’s a great place to find the latest insider advice, techniques, equipment information, along with inspiring images from fellow photographers: whether they be just-discovered shooters or "name-brand" pros.

If you enjoy reading TechTock, you might also want to check out past and current articles in our Newsdesk and Learning Center.

Who writes for TechTock?

TechTock is written by our team of experts: primarily Jack Howard and Mason Resnick. Meet all of our experts 

Check out our latest posts to the right. Sift the results based on comments or popularity, if you prefer. Or, search for past articles below. And don't forget to subscribe to the RSS feeds!

For comments and feedback, or to suggest a topic for us to cover, Email me!

-Jack Howard

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Recent Blog Articles

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Let's Say Farewell to the DSLR and Welcome the FSLR into our Vocabulary
Even the staunchest film die-hard has got to admit the paradigm shift is complete.

Blog TechTock - by Jack Howard, 1 day ago

view Comments (1)

A modest proposal to update the language of photography to reflect the new now will most definitely save keystrokes for writers, bloggers and copyeditors. Or not....  > Read more

Tags: SLR,  DSLR,  film camera,  film,  single lens reflex,  D-SLR,  micro four thirds,  system compact,  humor,  SLR video,  hdslr 

Remembering Larry White
An innovator with a big heart has passed away

Blog TechTock - by Mason Resnick, 1 day ago

view Comments (3)

It is with great sadness that I must announce the passing of my friend and former colleague, Larry White, on Friday, after a long battle with esophageal cancer....  > Read more
Adorama at the Super Bowl!
An inside look at the Photo Compound

Blog TechTock - by Mason Resnick, 4 days ago

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We offer a place where busy sports shooters can take a breather and get general support while covering the Super Bowl. ...  > Read more

Tags: adorama,  sports,  sports photography,  Sports Illustrated 

Ask Adorama #9: Setting up a system, weddings, and more
Jack and Mason explore options for building out a robust camera system in APS-C, fullframe, or micro four-thirds mounts, what it takes to be a wedding photographer and tips for the big game!

Blog TechTock - by Jack Howard, 4 days ago

You got questions? We got answers. You don't have questions? We still have answers! We tackle tips for the big game in a bonus overtime segment in this episode of Ask Adorama....  > Read more

Tags: Mason Resnick,  wedding,  rebel,  sports,  wedding photography,  weddings,  Nikon D90,  micro four thirds,  system compact,  pancake,  Jack Howard,  Podcast,  Canon EOS 5D Mark II,  Pentax K-7,  system,  Rebel XTi,  Pentax K-x,  ask adorama,  Canon EOS 7D,  hdslr 

HDR PhotoStudio Brings its Magic to Mac!
Unified Color's great HDR program is now available for Mac users.

Blog TechTock - by Jack Howard, 7 days ago

HDR PhotoStudio is an amazing program for High Dynamic Range Imaging. If you think HDRI is all about–and only about–cartoonish colors and dodgy halo-masking, this program will make you think about it again. It takes some practice, but it excels at tonal range compression and photorealism....  > Read more

Tags: tripod,  digital darkroom,  HDR,  high dynamic range,  software,  HDRI 

TechTock #33: Andrew Zuckerman
NY-based Andrew Zuckerman talks with about about Bird, and his new project.

Blog TechTock - by Jack Howard, 11 days ago

Andrew Zuckerman's Bird book is an amazing volume, as is the companion website. We talk at length about the creative process, the resulting images, and varied distribution channels for the project. This is a great interview....  > Read more

Tags: studio,  studio lighting,  book,  Jack Howard,  Podcast,  book review,  books,  birds,  Andrew Zuckerman 

How to Crop to HD in ACR, PSE, CS4 and LR3 Beta Video Tutorial
Our SLRs and compacts capture frames at 3:2 and 4:3 ratios, but HD is 16:9. Here's how to crop effectively.

Blog TechTock - by Jack Howard, 11 days ago

Everywhere you look, you see the 16:9 "HD ratio". Got a modern Mac or an HDTV? That's 16:9, as is the HD player in Vimeo, YouTube, and everywhere else. We run through ways to crop to HD in several Adobe offerings including Adobe Camera Raw, Photoshop Elements 8, Photoshop CS4 and Lightroom 3 Beta in this TechTock video tutorial....  > Read more

Tags: adobe,  adobe photoshop,  crop,  cropping,  how-to tip,  aspect ratio,  tutorial,  CS4,  Adobe Photoshop CS4,  vimeo,  Lightroom 3 Beta 

Photoshelter and Adorama Offer Social Media Kit for Photographers
Free guide offers great tips for maximizing social media for marketing purposes

Blog TechTock - by Jack Howard, 15 days ago

This new report produced by our friends at Photoshelter is filled with great advice for photographers to make the most of marketing themselves and their services on popular social sites including Facebook and Twitter....  > Read more

Tags: marketing,  twitter,  Jack Howard,  facebook,  Photoshelter,  social media 

Ask Adorama Episode #8
More of your questions, more of our answers and bad puns.

Blog TechTock - by Jack Howard, 18 days ago

Jack and Mason answer more listener questions ranging from home studio on a tight budget, making the most of indoor sports, ways to dupe slides, and why your telephoto lens has a tripod collar....  > Read more

Tags: Mason Resnick,  do it yourself,  backdrop,  backgrounds,  Jack Howard,  Podcast,  DIY,  ask adorama 

Sigmonster Field Test
We take Sigma's 300-800mm f/5.6 Supertelephoto Zoom lens out for a spin at the Turtleback Zoo

Blog TechTock - by Jack Howard, 21 days ago

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Affectionately called the "Sigmonster" by fans, this unique supertele zoom gives a lot of reach for dayside sports, wildlife and action photography. Jack and Mason set their sights on wolves, elk, buffalo and penguins in this TechTock video field test....  > Read more

Tags: video,  sigma,  zoom lens,  zoo,  wildlife,  field test,  supertelephoto,  Canon EOS 7D,  vimeo,  Sigmonster,  Sigma 300-800mm 

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