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The ALC Blog

The ALC Blog

News, Insights, and Opinions about the world of photography, video, and technology

Welcome to The ALC Blog!

What's going on in the world of photography? Get a first look at the latest new products as well as insights from our team of world-class photography experts on everything from gear to the business aspect of photography. Also, be sure to stop by frequently for announcements about cool events, contests, and other goings-on at Adorama!

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4 New Sony E-Mount Lenses Focused on Full Frame: First Look
Four Primes, one Zoom Lenses Optimized for 35mm Sensor MILCs

Blog The ALC Blog - by Mason Resnick, 1 day ago

To meet the growing demand of its A7 series camera owners, Sony today introduced three prime lenses and a zoom lenses optimized for 35mm Sensor E-Mount Cameras....  > Read more

Tags: sony,  prime lens,  lens,  35mm sensor,  Sony Alpha 7,  Sony Alpha 7R,  Sony a6000 

Nikon D7200 APS DSLR Boasts Performance Boosts: First Look
Also unveiled: Nikon Coolpix P900, 83x superzoom compact

Blog The ALC Blog - by Mason Resnick, 2 days ago

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Nikon today announced the D7200, is flagship APS DSLR, with improved performance, a wider ISO range, and built-in Wi-Fi, plus the Coolpix P900, with an 24-2000mm superzoom lens....  > Read more

Tags: DSLR,  digital SLR,  superzoom,  APS,  Nikon,  Nikon D7200 

Profoto Unveils the B2 AirTTL Flash System

Blog The ALC Blog - by Daniel Norton, 2 days ago

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Profoto has just announced the successor to their highly successful B1 Off Camera Flash system, the B2....  > Read more
LIVESTREAM: Photo Brigade LIVE Podcast with Joe McNally

Blog The ALC Blog - by Adorama Learning Center Editors, 14 days ago

Join Joe McNally and Robert Caplin of The Photo Brigade for a special LIVE video podcast recording at Adorama's In-Store Event Space on Fri. Feb. 20th at 11:00am....  > Read more

Tags: lighting,  photography tips,  Joe McNally,  Nikon,  photography,  The Photo Brigade,  Robert Caplin 

Meet a Pro: Neal Santos
This week we're getting to know Neal Santos, a Philadelphia-based lifestyle & travel photographer.

Blog The ALC Blog - by Danielle Lawler, 20 days ago

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Learn more about Neal, his work and his transition from photojournalism to lifestyle photography....  > Read more
Nikon Adds Astrophotography DSLR, Revamps Compact Digital Cameras: First Look
D810A Full Frame DSLR Specializes in Deep Space Imaging

Blog The ALC Blog - by Mason Resnick, 22 days ago

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Nikon today announced a new full-frame DSLR that has been modified for deep space astrophotography and revamped its lineup of compact digital cameras with seven new models, plus two underwater compacts.....  > Read more

Tags: DSLR,  superzoom,  compact digital camera,  supertelephoto,  waterproof,  rugged,  astrophotography,  Astro-Imaging,  Nikon,  Nikon D810A 

Pentax K-S2, World's Smallest Weather-Resistant DSLR: First Look
20MP and Built-In Wi-Fi Among Key Features

Blog The ALC Blog - by Mason Resnick, 22 days ago

Ricoh today announced the Pentax K-S2, a ruggedized, enthusiast-level 20MP DSLR. An ultracompact kit zoom, compact shoe-mount flash, and limited-edition waterproof compact digital camera were also announced....  > Read more

Tags: DSLR,  pentax,  weather-resistant,  APS,  water resistant,  Pentax K-S2 

Meet a Pro: Damon Steinke
Get to know Damon Steinke of Damon's Photography.

Blog The ALC Blog - by Danielle Lawler, 26 days ago

Damon Steinke of Damon's Photography is an auto racing photographer working on growing his photography business....  > Read more
Olympus OM-D EM-5 Mark II Boasts 40MP Resolution Option: First Look
Several minor updates and one major one

Blog The ALC Blog - by Mason Resnick, 27 days ago

Announced today, the Olympus OM-D E-M5 Mark II replaces the groundbreaking original Digital OM camera; new rugged superzoom lens, tough compact also announced....  > Read more

Tags: Olympus,  zoom lens,  waterproof,  rugged,  tough cameras,  water resistant,  Olympus OM-D E-M5 Mark II 

Samsung NX500 Brings High Res, Low Cost: First Look
28MP sensor borrowed from flagship model

Blog The ALC Blog - by Mason Resnick, 27 days ago

The Samsung NX500 was introduced today with a significant bump up in still resolution and 4K video capture....  > Read more

Tags: samsung,  MILC,  Samsung NX300,  Samsun NX500 

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