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The ALC Blog

The ALC Blog

News, Insights, and Opinions about the world of photography, video, and technology

Welcome to The ALC Blog!

What's going on in the world of photography? Get a first look at the latest new products as well as insights from our team of world-class photography experts on everything from gear to the business aspect of photography. Also, be sure to stop by frequently for announcements about cool events, contests, and other goings-on at Adorama!

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New products this week!
Chris Lee explores 4 new products hitting the shelves this week.

Blog The ALC Blog - by Chris Lee, 2 days ago

Through My Lens: An Interview with Mae Ryan
A look through the lens of Mae Ryan

Blog The ALC Blog - by Chris Lee, 2 days ago

Food Photography Tips
5 tips to enhance your food photography skills

Blog The ALC Blog - by Daniel Norton, 3 days ago

Sharing Sunday
Get featured!

Blog The ALC Blog - by Shoshanna Jaskoll, 3 days ago

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Share your best photos with us!...  > Read more
DJI Inspire 1 4K Video Camera Drone: First Look
New prosumer tool for creative flights of fancy

Blog The ALC Blog - by Mason Resnick, 9 days ago

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DJI's new Inspire 1 camera drone has a 4K video camera with 12MP still capture, an unobstructed forward-facing view, and fascinating possibilities....  > Read more

Tags: video,  4K video,  aerial photography,  4K,  drone 

Canon EF 100-400mm f/4.5-5.6L IS II USM Telephoto Zoom Lens: First Look
Closer focus, better image quality.

Blog The ALC Blog - by Mason Resnick, 13 days ago

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The Canon EF 100-400mm f4.5-5.6L IS II USM is a compact, high-performance L-series supertele zoom lens that is ideally suited for sports, photojournalism, and wildlife photography....  > Read more

Tags: canon,  tele,  sports photography,  lens,  telephoto zoom,  Telephoto Zoom Lens 

Photo Plus Expo 2014 Live: Part 3
Wrap-up coverage of the big pro show in New York

Blog The ALC Blog - by Mason Resnick, 20 days ago

Photo Plus Expo is over, and while there were no major new product announcments, there were plenty of gadgets, software and tools of the trade to make your life as a pro photographer and videographer easier. Here are some that caught our eye....  > Read more

Tags: epson,  spyder,  dxo,  PhotoPlus,  Datacolor,  Spider Holster,  Authentech 

Photo Plus Expo 2014 Live: Part 2
Day 2 coverage of the big pro show in New York

Blog The ALC Blog - by Mason Resnick, 22 days ago

With 2014 being a Photokina year, no major camera announcements were expected at Photo Plus and none came. However, many useful tools of the trade made their first appearance this week in New York....  > Read more

Tags: Photo Plus 

Live from New York: It's PhotoPlus Expo 2014!
PhotoPlus Expo Report, Part 1

Blog The ALC Blog - by Mason Resnick, 24 days ago

As the doors open to Photo Plus Expo, the annual conferenece for professional photographers in New York, let's take a look at new products making their debut at the Javits Center. ...  > Read more

Tags: epson,  Photo Plus,  Hahnemuhle,  tether tools,  Innova,  Phottix 

Starting a photography business: Getting the Word Out
Start me up, Part 4: Marketing

Blog The ALC Blog - by Mason Resnick, 30 days ago

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The last thing any photographer wants his or her business to be is a well-kept secret. Here's how a gardening tip gave my inspiration....  > Read more

Tags: professional,  marketing,  photo books,  freelance,  photo business 

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