Apple Watch Series 5 GPS + Cellular, 40mm Stainless Steel Case with White Sport Band (S/M & M/L)

You've never seen a watch like this.

This watch has a display that never sleeps.
With the new Always-On Retina display, you always see the time and your watch face.

It can be customized any way you like.
Choose a case and pair any band in the Apple Watch Studio.

With materials you'll love.
Aluminum, stainless steel, titanium, or ceramic? It's your call.

This watch has apps to keep an eye on your heart.
Get a quick read on your heart rate, or check your heart rhythm with the ECG app.

And tells you when things are getting a little loud.
The new Noise app alerts you when decibels rise to levels that can impact your hearing.

And lets you track your cycle with a tap.
The new Cycle Tracking app makes it easy to log information about your menstrual cycle.

This watch helps you crush your fitness goals.
There are workouts for every way you exercise. And advanced metrics for every level of athlete.

And motivates you to move, exercise, and stand.
The Activity rings track your progress and inspire you to sit less, move more, and exercise every day. You can even compete with friends in challenges.

And streams your favorite 50 million songs.
Listen to the entire Apple Music library, not to mention podcasts and audiobooks.

This watch has a great sense of direction.
With a compass and ground elevation, it's made for life's twists and turns, and ups and downs.

It gets apps in a snap.
The App Store is now on your wrist, so you can find and download the latest apps in seconds.

And lets you go without your phone.
With cellular you can call from the trail, text from the surf, or stream music from the slopes. All with just your watch.

And pay for stuff, fast.
Get your morning coffee. Send money to a friend. Do it instantly and securely with Apple Pay.

And talk the ear off Siri.
Search a topic online, identify a song with Shazam, start a workout, or lower the shades.

Did we mention this watch tells time?
With more than a hundred watch faces and infinite ways to personalize them, there's never been a watch like this.

Design

All you, all the time.
With a display that is now always on, Apple Watch Series 5 is there for you like never before. Faces and complications let you see the information that matters most to you without raising your wrist. Cases are available in a range of materials engineered by Apple, including 100% recycled aluminum and, for the first time, titanium. Match with any band you please, and create a combination that is perfectly personalized, just for you.

Always-On Retina display.
You no longer need to raise your wrist or touch the screen to see the time or other information on your watch face, because the display never sleeps. So whether riding a bike, cranking out some crunches, or counting the minutes in a meeting, all you need to do is glance to find the time or your workout metrics right there where you want them.

A screen as remarkable as the day is long.
To remain on all day with all-day battery life, hardware and software have to work in harmony. The display dims when your wrist is down, yet key features, like watch hands, remain visible at all times. Touching the face or raising your wrist brings everything back to full brilliance.

Customize your watch face every which way.
Any face can be personalized by selecting apps or shortcuts to features - what we call complications - that let you see more at a glance and do more with a touch. There are hundreds to tap into, and some faces, such as Infograph, can accommodate up to nine.

• Infograph watch face with: Timer, Weather, UV Index, Audiobooks, Noise Monitor, Compass, Activity, Cycle Tracking
• Modular Compact watch face with: Date, Activity, Compass, analog clock dial
• Meridian watch face with: World Clock, Earth, Moon, Solar
• Infograph Modular watch face with: Favorite Contacts, Weather Conditions, Heart Rate, Breathe, Workout
• Meridian watch face with: Weather Temperature, UV Index, Rain, Wind

Every piece a masterpiece.
We put as much care into engineering our case materials as we do the technology they contain. We now offer four exquisite materials, including titanium. Each of the metals and the ceramic we use were painstakingly engineered by Apple to enhance their native qualities, while bringing out a distinctive beauty.

Stainless Steel.
Known for its durability and resistance to corrosion, stainless steel is a staple of traditional watchmaking. We took this metal, gave it a mirror-like finish, and made it 80 percent harder using a specialized cold-forging process of our own invention.

Bring on the bands.
Apple Watch bands are designed to be easily interchangeable. They simply slide on and off, so you can effortlessly swap bands as you run from the gym to dinner with a client. Choose from elegant leathers, high-performance fluoroelastomer, flexible nylon weaves, or metal bands if that's your thing. With so many colors and clever clasps, your Apple Watch can feel like a whole new watch, over and over again.

The tech that makes it tick.
Apple Watch packs surprising capabilities into a footprint so small it's more like a fingerprint. Tucked below the deceptively simple surface are many massive feats of engineering.

Ultra-low-power LTPO display.
The low temperature poly-silicon and oxide display features a reinvented pixel architecture that lets the screen refresh rate dip from 60Hz to a power-sipping 1Hz when the watch is inactive. A new low-power driver, ultra-efficient power management, and a new ambient light sensor work together so the display can stay always on with up to 18 hours of battery life.

S5 chip.
The S5 is a complete System in Package (SiP), with the entire system fabricated onto a single component.

Compass and location features.
A built-in magnetometer detects magnetic north then automatically adjusts to show true north, so you'll now know which way you're facing in the Maps app. GPS works in conjunction with terrain data to tell you your current elevation - great for outdoor workouts.

Health

Proactive Health Monitor

Always in sight. Always insightful.
All around, Apple Watch inspires a healthier life. It monitors your heart rate and lets you know if something is wrong. Helps you keep track of your menstrual cycle and taps you if noise levels rise to a point that could impact your hearing. You can also add complications like Breathe, Heart Rate, and Noise to your watch face and keep them top of mind throughout your day. It's the first watch that really watches out for you.

ECG on your wrist. Anytime, anywhere.
With the ECG app, Apple Watch Series 5 is capable of generating an ECG similar to a single-lead electrocardiogram. It's a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.

Your finger can tell you a lot about your heart.
Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart's electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation - a serious form of irregular heart rhythm - or sinus rhythm, which means your heart is beating in a normal pattern.

It has your heart in mind.
Unusually high or low heart rates and irregular heart rhythms (known as arrhythmias) could be signs of a serious condition. But many people don't recognize the symptoms, so the underlying causes often go undiagnosed. With notifications in the Heart Rate app, Apple Watch Series 5 can check your heart and alert you to these irregularities - so you can take action and consult your doctor.

Track your cycle with a tap.
The Cycle Tracking App gives you insight into your menstrual cycle and can help provide a clearer picture of your overall health. In addition to simply ensuring that you're prepared, you'll have more information to help you track irregularities and symptoms and enrich discussions with your doctor.

Safe from sound.
Noise can rise to levels that may impact your hearing without your even realizing it. The new Noise app senses when the roar of the crowd or the rumble of machinery reaches a level that may pose a risk. So you can step out or plug up to give your ears a needed break.

Take a breather.
Taking moments throughout the day to stop, relax, and practice mindfulness can help reduce stress and improve overall health. The Breathe app keeps you centered by leading you through a series of calming breaths. It's also available as a watch face, so you can bring focus to your day just by raising your wrist.

Apps that make health the first priority.
The right apps can play an important role in reminding you to keep up with healthy routines. Whether you want to better manage a condition like diabetes, make healthier food choices, or reduce stress, there's an app designed to help you prioritize your goal. And now that the App Store is right on your wrist, it's even easier to find great health apps.

A more personal Health app. For a more informed you.
With the redesigned Health app on iPhone, it's easier than ever to access the information that matters most to you. Now you can see automatically generated highlights of how your health data is trending over time.