Daniel Norton
Daniel Norton is a versatile creator, an inspiring educator, and an avid student of life and the human condition. His profound passion lies in forging meaningful connections with the world, and he has found his avenue through photography.
By capturing captivating images, Daniel has not only built a successful career but has also crafted a fulfilling life centered around empowering others to embrace their true beauty and inherent significance. His expertise in photography has enabled him to help individuals see themselves in a new light.
Daniel dedicates himself to teaching photography techniques and sharing the philosophy of being a creator through live workshops, educational videos, writing, and podcasting.
📷 Photographer 📖 Author 🎙 Podcaster 🐉 Gamer ☕️ Coffee Drinker
Latest Posts
Annie Leibovitz WPPI 2026 Keynote
Going to be honest here, I don’t usually attend keynote talks at photo conventions. In the past, I’ve...
Leica M11 Monochrom, a Month of Black and White
In an age where we have million-point auto-focus that can pinpoint a bird’s eye, and 8K RAW video,...
Editor's Picks January 2026 and CES
New Year, new me! Or, maybe New Year, new gear? It’s true, I’m one of those odd people...
AI Autofocus and the Sony A7 V
Over the summer, while collecting historical references for Adorama, I stumbled across an old article from Popular Photography...
Leica Q3 Monochrom
I got the call on Thursday afternoon. “The Leica Q3 Monochrom is on Fernando’s desk.” My obvious question...
Editor's Picks for November 2025
This is the first of a series where I select a few products, old and new, that stick...
Tony Shepherd, Nashville Photographer
In Adorama’s Series Picture America, we get to spend time with creators from all over the country. They...
Sony VENICE 2 Extension System Mini
Sony VENICE 2 shooters, this one’s for you. Ok, it’s for any Cinematographer who wants the capabilities of...
FUJIFILM GFX100RF A Constant Companion
Indulge me, if you will, for a minute. I know, I know these “NPA*” articles are supposed to...
Leica Summilux-M 50 f/1.4: A Classic Once, a Classic Forever
I remember watching a live performance of Johny Cash from back before I was born. During the performance,...
Panasonic LUMIX Firmware Update 2025, All You Need to Know
As technology continues to leap forward faster and faster, how can camera companies, and more importantly, creators, keep...
Pelican TRVL Your Journey, Protected
It’s hard to believe that it has been more than 20 years since I took a Pelican case...
FUJINON TECHNO-STABI TS-L2040 FUJINON TS-TECHNO-STABI L1640 Binoculars
Some of my most vivid childhood memories are traveling with my family and exploring the various U.S. National...
DJI O4 Air Unit and DJI O4 Air Unit Pro
If you are an FPV (First Person View) drone pilot, you know how important transmission rates and high-quality...
Hollyland Lark M2S Lavalier Microphone System
Hollyland, known for its innovative and competitively priced video accessories, announced a new microphone kit today. The Hollyland...
Godox MS60R/MS60BI KNOWLED LED Lights
As a content creator, can you imagine having all your lighting needs in a single hard case? I'm...
Flashpoint i Series Mini On-Camera Flashes
The best flash is the one you have with you—or is that camera? Either way, this bodes well...
Macro Photography Round-up
As I’m writing this article, winter has fallen on New York. The snow was icy and beautiful to...
Flashpoint X100 TTL R2 On Camera Li-On Round Head Flash
I’ve often said that if you had only one flash, it should be a versatile and powerful shoe-mounted...
A Gift Set for Every Kind of Creator
Creators can be notoriously tricky to buy gifts for. Sure, you could ask them directly or go with...
Gifts to Empower Mobility Challenged Creators
At 42 West, we live by the motto "Create No Matter What." We know that everyone is creative...
Give The Kids on Your List the Gift of Discovery
Children are curious and creative and love to discover new things. Why not add a few gifts to...
Gifts For Your Brother Who Can’t Decide if They Want to Be an Actor, a Singer, a DJ, or a Historian, so they started a YouTube channel.
Your brother is the most talented person you know (maybe we won’t tell them that, though). However, they...
7 Ways to Celebrate Thanksgiving this Year
There are so many unique ways to celebrate the Thanksgiving Holiday. Spending time with friends and family, enjoying...
Shure MXA902W-S and ANIUSB-MATRIX Audio Conferencing Kit
When I think of Shure the first thing that comes to mind is rock stars bathed in light...
Nikon Z50II, A Tiny Powerhouse for Photo and Video Creators
Way back in 2019, it seems like a lifetime ago, I picked up the Nikon Z50. Deep into...
iMac and Mac Mini, Built for Apple Intelligence
The target audience was consumers when Apple first released the iMac and the Mac Mini. Consumers have become...
Tamron 90mm F2.8 Di III VXD Macro Lens: The Quality is in the Detail
The legendary lens maker Tamron has announced a 90mm F2.8 Macro Lens for full-frame mirrorless. Available in both...
New Light Shapers from Profoto
Profoto’s lights are top-notch and the industry standard. However, to me, they have always been the light-shaping company....
ARRI SkyPanel S60 Pro: What You Love Made Better
The ARRI SkyPanel S60-C is a familiar tool, loved by film crews and popular at retail houses. That...
Blackmagic Design URSA Cine 17K 65 Camera
The attendees at IBC 2024 got a huge treat when Blackmagic Design presented the URSA Cine 17K 65...
Expand Your Perspective: DZOFILM Arles Prime Cine Lenses
It's easy for a content creator who makes beautiful videos to forget that there is an entirely different...
Canon RF28-70mm F2.8 IS STM Lens and SELPHY QX20 Compact Photo Printer: Tools for Creators
In the photo and content creation world, Canon is ubiquitous. This is because they make high-quality gear for...
AirPods, Apple Watches, and More at the September 2024 Apple Event
On September 9th, Apple held its much-anticipated (and aptly named) Apple Event. These events always bring excitement to...
Nikon NIKKOR Z 50mm f/1.4 - Normal Never Looked So Good
If you are like me, you love a fast "normal" lens. While the Nikon NIKKOR Z 50mm f/1.2...
Best Canon Inkjet Printer for Photos - 2024
Professionals regularly reach for inkjet printers to print their images, whether for a personal display, a portfolio, or a...
Leica Vario-Elmarit-SL 70-200 f/2.8 ASPH - Fast Telephoto Zoom
The Leica SL system has earned a place among professionals and serious enthusiasts alike. With excellent image quality...
Best Full-Frame Mirrorless Cameras - 2024
Professional photographers prefer 35mm or “full-frame” cameras over their crop sensor counterparts—and with good reason. A full-frame sensor...
Behind the Beat - A New Series From AdoramaTV
If you've heard of AdoramaTV, you know there is no better place to find in-depth photo and video...
Shure SM4, Home Recording Ain’t What It Used to Be.
For those looking to record at home, whether demos, YouTube Cover videos, or Podcasts, the Shure SM4 offers...
Fujifilm Instax Mini Evo Special Edition
Today, Fujifilm announced the Instax Mini Evo Special Edition, which will be available in gold and silver for...
Godox Litemons LP Series LED Panel Lights
Godox adds the Litemons LP Series panel lights to their current line of monolight LEDs. Godox created the...
Shure SM58 Special Edition Black
In 1966, Shure introduced a new microphone standard, the SM58. The SM58 is the favorite mic of many...
The Best Gear and Accessories for Film School: 7 Must-Haves
You were born to capture powerful visuals. Moving pictures is your passion. You are a film student. Whether you...
Chiaroscuro Lighting Technique
Photography is a two-dimensional medium, yet from the beginning, photographers, like painters, have worked to create images that...
Digitizing Photos: How to Digitize Your Old Pictures
You may have a folder of photos you made in your film days or are just discovering the...
Sony ZV-E10 II and Sony E PZ 16-50MM F3.5-5.6 OSS II
Creators seek to capture their world, their point of view. We all seek tools that will be easy...
Surrealist Photography: How to Take Surreal Photos
With the rise of digital manipulation that has changed the face of photography, we sometimes forget that, on...
Fujifilm Instax Wide 400 - Explore All Things Wide
Fujifilm has introduced the Instax Wide 400 to the joy of Instant film shooters everywhere. Following up on...
What is Butterfly Lighting? Photography Examples and Setups
Is there a secret formula to beauty photography? You know, the type we see in high-end cosmetic ads...
Sigma 18-50mm F2.8 DC DN Contemporary Lens for Canon RF
Sigma has brought the highly rated and versatile 18-50mm F2.8 DC DN Contemporary Lens to the Canon RF...
Nikon Z6III Versatile Tool for Photo and Video
Nikon has introduced the Z6III, the latest addition to the Z series. Featuring Nikon’s first partially-stacked CMOS sensors...
Lighting a Scene: Ecommerce Product Photography
We often see the terms “table-top,” “Still-life,” and “Product” photography used interchangeably. While they share some similarities regarding...
How is a Rim Light Used in Cinema and Photography?
Years ago, when I worked as a photo assistant, a great mentor told me that studying cinematography would...
TAMRON and SIGMA Announce Canon RF Compatible Lenses
Any photographer who has been around for a while knows that Sigma and Tamron have been two of...
Flashpoint XPLOR 600 SE: A Classic Reimagined
The Flashpoint XPLOR 600 SE (Special Edition) R2 Manual HSS Battery-Powered All-In-One Outdoor Flash takes one of the...
New Profoto Softboxes with All-In-One Design & Light-Shaping Made Easy
Profoto seems to be on a mission to create professional-level gear that is ideal for small crews and...
Fujifilm X100VI First Look: A Compact Powerhouse for Serious Creators
Fujifilm has just announced the highly-anticipated X100VI camera, a 40-megapixel successor to the incredibly popular Fujifilm X100V. The...
What is a Scrim in Photography & How to Use It
Whether working with natural or constant light, or flash, modifying your light source with scrims follows the same...
What is Broad Lighting and How to Use It?
When we plan to make a portrait, one of the first considerations is how we will light it....
New DJI Mic 2 Wireless System Features Noise Cancelling & 32-Bit Float Internal Recording
The new DJI Mic 2 is designed to help you capture authentic sound recordings for your interviews, vlogs,...
Flashpoint Launches Zoom Li-On X Pro, A Flexible Beauty Flash for the R2 Line
Flashpoint has taken an exceptional flash and made it that much better. The Zoom Li-On X Pro R2...
How to Light a Dramatic Close-Up
The art of portrait photography covers many types of images, from the standard 3/4 shot to full-length. A...
How to Master the Low Angle Shot
A common thing I have noticed when visiting other professional photographers at their studios or on shoots is...
How to Master the High Angle Shot
One of the most overlooked aspects of creating and composing photos is the camera angle relative to the...
DIY Light Modifiers: Easy Lighting Ideas
As photographers, it seems like we are always chasing the perfect light. Sometimes this is a stunning sunset,...
How to Capture Wide-Angle Portraits
I have a friend who made his career shooting portraits that appeared on the covers of popular news...
How to Use a Beauty Dish
You’ve heard it before I’m sure: as photographers, we write with light. This, of course, can be any...
Best Product Announcements at CES 2024
The New Year is upon us, meaning it’s time for the next installment of the world’s most influential...
Hasselblad Releases X2D 100C Camera & New Lenses
Today, Hasselblad has announced the all-new X2D 100C Medium Format Camera and three new XCD lenses. The camera...
New Rotolight AEOS 2 Offers a World of Color at Your Fingertips
I had the opportunity to work with the newly announced Rotolight AEOS 2 — the first High Speed...
Light & Motion Launches New StellaPro Reflex & StellaPro Reflex S Ultra-Versatile Hybrid Lights
In the constantly changing landscape of image creation, each new generation of cameras become more capable of producing...
How to Set Up Dual Monitors
Photographers, video editors, writers, and frankly, all types of creators can benefit from having a dual monitor setup....
Fujifilm Presents the New GFX 50SII Camera and Lenses
Fujifilm recently announced the GFX 50SII camera, the much-anticipated successor to their extremely popular GFX50S large format camera....
Hands-on Review: Testing the New Fujinon GF30mmF3.5 R WR Wide Angle Lens
It wasn’t very long ago that medium format digital photography was beyond the reach of many photographers, but...
Hands-on Review: Testing the New Elinchrom ELC 125 & ELC 500 Studio TTL Monolights
Today, Elinchrom announced two new monolights — the ELC 125 and ELC 500. Both designed to give photographers...
Fujifilm Launches New FUJINON GF45-100F4 R LM OIS WR Standard Zoom Lens
The Fujifilm GFX series has done much to change the accessibility of medium format cameras in the last...
Hands-on Review: Testing the New Fujifilm X-Pro3 Mirrorless Camera
In October, Fujifilm announced the X-Pro3, a new flagship in its line of compact mirrorless cameras, and about...
Profoto Announces the B10 Plus Air TTL Off Camera Flash, Twice as Powerful as the B10
Today, Profoto has officially announced the brand new B10 Plus. It is the second wave of the B10...
Profoto Unveils the New A1X & Off-Camera Flash Kit for Cameras, Including Sony
A little less than two years ago, Profoto announced the A1 — an on-camera flash made by a...
The New Profoto Connect Is Your Button-Free Trigger for Natural-Looking Light
This morning, Profoto has released its newest AirTTL trigger: the Profoto Connect. This new buttonless trigger is simple...
Fujifilm Expands the X Series Lineup With New X-T30 Mirrorless Digital Camera & Fujinon XF16mmF2.8 R WR Lens
Fujifilm has announced that their X Series lineup has two brand new additions: the FUJIFILM X-T30 mirrorless digital...
Hands-On Review: Testing the New Westcott Flex Cine Series
A few years ago, I was covering Photo Plus Expo in New York and Westcott showed me what...
Hands-On Review: Testing the Profoto B10, Their Smallest and Lightest Off-Camera Flash Ever
Following the success of the A1, Profoto today has announced the latest addition to their OCF line-up: the...
Hands-On Review: Testing the New Westcott Rapid Box Switch
Here I am looking through some images I just made with the new Westcott Rapid Box Switch and thinking...
Hands-On Review: Testing the Glow EZ Lock Umbrellas
I have a confession to make: I really like umbrellas. They were the first modifiers I owned, and...
First Look: Sony Announces the New A7III
I got the word last week — Sony might be announcing something at WPPI. Could you swing by...
Hands-On Review: Testing the Litepanels Gemini 2x1 LED Panel
Being a creative who shoots both stills and video and one who loves using a variety of lighting...
Budget Lighting Kits for Portraits (Part 3): Professional Portrait Lighting for $2000 and Up
In this article, I will discuss some larger budget lighting kit options for the photographer looking to master...
Budget Lighting Kits for Portraits (Part 2): What Can I Get for Under $1000?
In this article, I will discuss some lighting kit options for the general category of PORTRAIT PHOTOGRAPHY. To...
Budget Lighting Kits for Portraits (Part 1): What Can I Get for Under $500?
If you are like me, you started creating images for the love of it, and maybe like me...
Elinchrom Introduces The ELB 1200
I was excited to get my hands on the Elinchrom ELB 1200 strobe pack last week as I,...
Profoto A1: Studio Lighting in the Palm of Your Hand
Today, Profoto announced the new Profoto A1. This incredibly small flash unit is the latest in a long...
Panasonic Adds New Features To GH5 with Firmware 2.0
In March of 2017 I had the opportunity to use the new Panasonic GH5 for a day. I...
15 Must-Know Portrait Photography Tips for Beginners
If you're getting into the world of portrait photography, these must-know tips will make your venture all the...
Profoto Announces B1X 500 Air TTL Flash
Almost 4 years ago, Profoto shook up the photo lighting market when they introduced their OCF (Off Camera...
First Look: New Zeiss Batis 135mm F2.8 For Sony E-Mount Cameras
I was very excited to hear that Zeiss was introducing a 135mm lens to the Batis line which...
Daniel Norton Tests the New Panasonic Lumix GH5
When I was asked to write about the new Panasonic Lumix DC-GH5, I decided to give my thoughts...
LG UltraWide 21:9 Monitors: Real Estate for Your Big Ideas
If you are a creative professional, you understand that big ideas require a lot of real estate. That’s...
