The Church of the Highlands, in partnership with Adorama Business Solutions, has responded to the pandemic with a content production equipment kit upgrade that has helped it to boost creativity and grow its online audience.
Learn about the Church’s innovation from Adversity in our interview with Caleb Dick, the Creative Worship Coordinator at Church of the Highlands.
What brought Church of the Highlands to boost its content production equipment?
The worship team’s video department (known as Worship Creative) was mostly focused on providing resources for internal use, like team announcements or updates and onboarding content for new members of the Worship team at Church of the Highlands. During the early months of the COVID-19 pandemic, as the church switched all focus to serving its congregants remotely, there was an immediate demand for a larger volume of video projects.
While the Production and Creative teams continued to produce weekly church services and larger, churchwide projects, the Worship Creative team jumped into producing college and student services, music videos, and other music-related special elements for the church.
The Worship team was able to step in ensure the church could keep up with the desire for new and innovative content; however, the team needed additional equipment to do so. Given the need for equipment to be delivered quickly, the church turned to Adorama Business Solutions.
The team at Adorama Business Solutions was able to supply the equipment requested and delivered within 48 hours.
What is the scope of the project and what specific products did Church of the Highland purchase?
While the governmental gathering restrictions due to COVID-19 forced Church of the Highlands to stream all online weekend content, the church was already well-versed in streaming content to its 20+ locations during services. This prior experience meant the Production and Creative teams had an existing inventory of high-quality AV equipment at its disposal.
Given the sudden need to operate remotely and the resulting extra demand for live and on demand streamed content, the team quickly sought to supplement its technology. The church was able to rely on its dedicated Account Manager at Adorama Business Solutions for quick response times and product knowledge to procure the new equipment it needed.
The church production equipment included:
Feelworld IPS4K UHD Broadcast LED Monitor
DanaDolly 39” Aluminum Portable Pipe Kit, Pack of 6
DanaDolly Hi Hat Universal Kit
Teradek ACE 500 HDMI Wireless Video Transmitter
Manfrotto 3-Section Aluminum Tripod with Horizontal Column
Atomos Shogun 7 7″ HDR Pro/Cinema Monitor-Recorder-Switcher
Aputure MC RGBWW Mini LED Light
How will Church of the Highlands use the purchased production equipment?
The new equipment first and foremost affords the production team much more flexibility in its operations. As the number of video and live streaming projects continues to grow, so too does the team’s experience and creativity in finding new ways to spread its message to congregants. For example, the extra equipment has meant shoots can happen around the broadcast location, at different offsite venues and any of the campuses’ stages. This means the team can produce engaging content more frequently.
What will the expanded capabilities offer Church of the Highlands?
Building out AV equipment inventory has empowered the church to respond to the needs of its congregants during a time where they were unable to come together in person.
This has offered much needed connection and sense of community to church-goers who, because of COVID-19, were not able to worship at the church. A positive by-product of expanded streaming content is the growth the church has experienced in its online audience, which continues to this day.
What benefits have Church of the Highlands seen from the upgrades?
During the pandemic Caleb and the Worship Creative team had to quickly respond to the new demand for online content. This meant the team diversified their skillset and grew technically and, in the end, are a much stronger team.
One example of the benefits experienced by using the new equipment from Adorama Business Solutions is that Caleb and team are now producing videos to accompany their original music within their department – something that was not possible before the upgrades due to manpower, scheduling, or resource limitations.
What was the discovery process like when choosing a vendor and how was Adorama Business Solutions ultimately selected as a partner in this project?
The teams at Church of the Highlands have worked with Adorama Business Solutions for many years due to its reliable service, wide-ranging professional product inventory and quick delivery times. The Worship Creative team was recommended to Adorama Business Solutions by their colleagues during the early months of COVID-19. They came to depend on their Account Manager for a fast response and to steer them in the right direction for products.
What happened after Adorama Business Solutions was chosen as the solutions provider?
After a number of separate purchases with Adorama Business Solutions, Caleb and his team felt they could turn to Adorama Business Solutions first for serious, dependable technology equipment.
After the products were purchased was there any additional support from Adorama Business Solutions?
Caleb and the Worship Creative team are able to call or email their dedicated Account Manager at Adorama Business Solutions at any time to ask equipment-related or technical questions. In addition, after purchases have been made, the team’s Account Manager makes sure to follow up with a check-in call. This is a service that is available to all Adorama Business Solutions customers.
Can you describe in a few sentences how Adorama Business Solutions helped with this project and why you recommend working with the team there?
We are so thankful to our Account Manager and the whole team at Adorama for keeping us informed about and equipped with the gear we needed for our particular budget and situation.
We’re thankful for the time and money we saved, but we’re also thankful for the trust and working relationship we’ve built with the company and its staff.
About Adorama Business Solutions
As your organization plans for technology upgrades, Adorama Business Solutions can be your solutions partner. With an experienced Technical Services team and dedicated account management, your organization can receive expert guidance from decision making, through to installation, training and post-purchase support.
Adorama Business Solutions is a technology solutions partner that offers a range of product categories with consultative Account Managers that get you the right equipment for your requirements and budget.
With an in-house Technical Services division, even if you are not quite sure of the exact products you need, Adorama Business Solutions will help you build brand-agnostic solutions to achieve your goals.
Find out more about Adorama Business Solutions and request a free consultation.
