PhotoVision 24" One-Shot Digital Calibration Target with DVD, Collapsible Disc Exposure Aid for Digital Cameras

SKU: PVOS24

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Questions & Answers

MYSTI K : beside the grey/white/black side what does the other side have? By any chance is it a reflector?JAE THOMAS S : The other side is a silver reflector :)Roger A : Reverse side is a white reflector.
Shopper : Why Did You Choose This?RENE E : price and speed of delivery . . . i hope i get it in 2-3 days.TERESA A : I needed itLEEANN W : I have used this grey card before and it provides a great sized target and allows for a perfect white balance every time.GILBERT G. G : Started using the 14' version in school and found it to be to difficult to fill the camera's viewfinder, tried the 32" version and that worked fine, but, was a little large. So I am going to try the mid size version.BRIAN F : I used this product when I worked at my old company. It made it WAY easier training new people on how to setup up their exposure for indoor lighting with flashes. Now that I run my own company, I want to use this same tool to teach my employees.

Reviews about this item

Review Summary

2021-05-06T08:32:29

Rated 5 out of 5

Must have tool

I love this white balance target. My pictures come out incredible and it?s so easy to carry along. Also doubles as a shade block etc. this thing is great I highly recommend

Leeann W.

2017-06-14T13:18:52

Rated 5 out of 5

Excellent product

This target collapsible disc is exactly what I wanted, expected and needed. It performs as advertised and described. Excellent product.

Gregory W.

2014-07-21T21:00:00

Rated 5 out of 5

Works perfectly.

Saw this product in use by Sandy Puc'.

Man L.

2013-09-09T21:00:00

Rated 5 out of 5

GREAT Product!

Fantastic for setting white balance inside or outside or setting it after you shoot pictures. Will fit in camera bag although not as easily as my smaller target.

Nan

2012-11-19T19:00:00

Rated 3 out of 5

Deceptive Advertising

I'm disappointed that the photo of the product shows a crosshair target while the actual product is silkscreened with the PhotoVision's logo. I don't like being tricked into promoting someone else's brand. If I would've known about this I simply would have made a different purchase.

IAN S.

2012-03-12T21:00:00

Rated 5 out of 5

So far so great, I like

I haven't really used it much yet but it does what it was designed to do. I think the cost is a little high.

kathlu

2012-03-11T21:00:00

Rated 5 out of 5

Great for proper white balance and more!

I use this product in studio and all location shots to set up proper custom white balance for my canon 7d. Also great as reflector ... No too big and easy to transport. I use it everywhere!...

jason

2011-09-16T21:00:00

Rated 5 out of 5

Black/White/Grey card

Great when you can take the time to put it in the scene. All digital seems to be set up perfectly for bright sunny days 5500 degrees. This card can help give color quickly when there are less than optimal conditions. With a good color eye, you can get the balance but this is much quicker. You can also check the histogram for expose - it's dead on with my flash meter. Color is right on with color temp. meter

CARL L.

2011-09-04T21:00:00

Rated 5 out of 5

Great for image calibration in raw

Great to use with droppers in Photoshop, and camera raw.

BRYAN D.

2011-02-20T19:00:00

Rated 5 out of 5

Extremely useful tool

I had to photograph an event. Had a line of people wanting their portrait taken. It was simple to get an accurate white balance and optimum settings for the photographs. I shined thanks to this simple piece of equipment. It is now a permanent part of my camera bag.

Ed

2009-10-29T21:00:00

Rated 5 out of 5

Best Money youll ever spend!

Besides my camera equipment, The best purchase I ever made. Ive been shooting professionaly for 10 yrs and I shoot studio and location work. In the studio, you just need one shot and your good to go from now on but on location with the lighting conditions changing constantly, you couldnt have a better tool. The very day this product arrived I was on my way out to do a series of commercial shoots inside newly constructed homes. The fished products were to be printed on the trucks of the flooring comapany and the hardware store that sells the product. Warm lights, brown tones and dark conditions. I placed this target in the floor, took one shot to set custom white balance and check the histogram and I was on my way! No post process was needed and the client was very pleased. Outstanding video!

Dan

2009-09-22T21:00:00

Rated 5 out of 5

extreamly valuable

this was recommended by a pro that I trust and he didn't misguide me. The dvd really helped with the situations that mattered most. Essential!

None

2009-06-21T21:00:00

Rated 4 out of 5

Neat product, great company

Watch the video, very easy to use.

BRYAN D.

2008-05-24T21:00:00

Rated 5 out of 5

Great Product

Quite surprise with this content. Helps a lot to solve one of major problems in digital age - White Balance and metering concerning highlights. The video that comes with the target is superb and very detailed. Recomend to every who wants improve a lot your technic.

Rubens

2007-04-24T21:00:00

Rated 5 out of 5

Excellent product - small, quick

This is an excellant product for getting your white balance right every time. The instructional video that comes with it is worth the price alone. Excellant package.

Bedford P.

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About PhotoVision DT24011 24in Pocket One-Shot Digital Target

FEATURED REVIEWS

Best Money youll ever spend!

By Dan

Besides my camera equipment, The best purchase I ever made. Ive been shooting professionaly for 10 yrs and I shoot studio and location work. In the studio, you just need one shot and your good to go from now on but on location with the lighting conditions changing constantly, you couldnt have a better tool. The very day this product arrived I was on my way out to do a series of commercial shoots inside newly constructed homes. The fished products were to be printed on the trucks of the floor...

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Must have tool

By Leeann W.

I love this white balance target. My pictures come out incredible and it?s so easy to carry along. Also doubles as a shade block etc. this thing is great I highly recommend

• Loss of Highlight or Shadow detail is reduced or eliminated by the use of this Digital Target which has black, white & 18 % gray panels that feedback through the camera's histogram providing correct exposure with predictable results.
• Created by photographer Ed Pierce, perfect for the Digital Image Maker both in the studio or on the go.
• The Panel feeds back through the camera's Histogram. Rather than using a single middle tonal value, you can customize your exposure based on the histogram spikes that record the highlight & shadows.
• The Neutral 3-Tone Panels allow for custom white balancing, accurate metering and exposure monitoring through the camera's histogram function all with a single shot.
• Vastly improves setup time over the original target, minimizing the need for post correction to your image files.
• Drastically reduce your workflow on the back-end by getting it right on the front-end. By using the Digital Calibration Target, you can achieve perfect exposures and white balance every time.
• The targets, on collapsible reflector style frames fold to one-third of their open size to fit easily into most camera bags.
• The perfect compromise between the 14" Pocket Target and the Original 34" Target. It folds to just 10" to fit easily into any cameracase and features a highly efficient, white reflective fabric on the backside. The 24" Target is popular with many location photographers for events, sports and portraits due to its convenient size.