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Review Summary
2021-12-10T19:00:00
Would be nice if Canon included a ?What?s in the box? link in their description for this flash.
Blue1
2021-07-12T07:22:50
Quick and easy process when ordering, absolutely love this flash!
ANDREW Z.
2021-04-16T20:00:00
I like this I like this I like this I like this I like this I like this
mainn
2021-01-21T07:56:11
Great package deal!
RICKY D.
2021-01-04T07:25:25
The bounce flash seems to be working properly, but I have only tried it a couple of time so far. No reason to think it won't be great. Adorama service was great. The bounce flash was back ordered awaiting a shipment from Canon.
GLENN G.
2020-12-27T07:15:45
Flash is great, works as advertised. MagMod bundle - not so much. The rubber that fits over the flash is real tight, took lots of tries just to get it on. Thought I might break the flash stretching it over the head. Finally got it on after about 10 minutes of fiddling and does work with accessories once on. But, once the MagMod is attached, the flash will not fit back in the case to store - so it must be removed - it's larger than it looks in the photo's. As long as it takes and as hard as it is to put on each time - I doubt I'll even bother very often - it is a pain! Would be 5 stars otherwise. I do recommend the flash, but not the MagMod.
GREG S.
2020-12-19T19:00:00
I normally shoot Commercial projects but I've had times when I don't have time to setup a studio flash. I bought the 470EX-AI to fill a specific need and it hasn't disappointed me.
tcphoto
2020-12-04T07:07:29
In love with this flash. Makes it easier to get great photos quickly without much prior knowledge or experience.
JOSHUA R.
2020-12-04T07:06:24
Love this product so far. Well built and designed. Makes it quick and easy to use for on the go shooting.
JOSHUA R.
2020-10-09T08:06:00
Excellent flash for canon cameras. Its auto bounce feature helps a lot
HARISH M.
2020-09-01T09:04:46
nice flash TTL work very well and the battery's last longer than i thought they would all in all very happy with it!
WILLIAM A.
2020-07-28T08:18:33
Works as advertised great light distribution and fantastic for bouncing.
THOMAS L.
2020-05-11T20:00:00
Make sure you read the instructions before trying to use it. Once you get the hang of it, it’s a wonderful product.
Carl 2.
2019-12-25T19:00:00
Canon products are world class. The Canon Speedlite 470EX-AI flash I purchased is perfect for everyday low light photography.
Pharmacist P.
2019-12-23T15:26:36
Amazing detail and works very very well
TONY S.
2019-12-20T19:00:00
This unit was built much better than I expected. The quality is obvious and the results are fantastic!
Barnie S.
2019-12-01T19:00:00
Amazing external flash! I took my time researching the best flashes and this continuously came up. Well worth the price.
TM11
2019-10-20T20:00:00
Shoot straight into subject indoors in P mode on Canon 6D using 2 flashes: old cheaper 270exii and this one 470ex-ai. The 270 one produced well exposed and correct white balance. The 470 one had all images underexposed and yellow cast. Had to apply corrections.
Navigator69
2019-10-03T20:00:00
It's the first flash I have used that allows me to focus on the subject! The auto-bounce is phenomenal, as well as the high guide number. Keep up the great work!
Wayne67
2019-09-10T09:02:29
I like that I can turn it off AI and turn on AI when I’m now sure. I can’t still use it like a regular flash but since I’m still learning it’s great helps me learn my angles a bit more.
DANIELLE J.
2019-08-02T17:51:11
I have a number of more modest flashes - but they never did the trick. So I made the investment into the 470EX-AI and I am blown away. For someone who struggles with lighting - I love what this flash can do. It is simply amazing and worth every dollar. Maybe worth twice what I paid for it. #HappyPhotographer.
Corey S.
2019-08-02T17:50:42
I have a number of more modest flashes - but they never did the trick. So I made the investment into the 470EX-AI and I am blown away. For someone who struggles with lighting - I love what this flash can do. It is simply amazing and worth every dollar. Maybe worth twice what I paid for it. #HappyPhotographer.
Corey S.
2019-07-31T11:27:36
This flash can do everything got it on sale at Adorama for $
HENRY A.
2019-07-28T08:58:25
A friend of mine has one of these flash units and I've had gear envy ever since. I saw it was on sale and Adorama was offering a wonderful package of products with it; I could not pass this up. I am excited to use this for weddings and special events. Thank you Adorama for putting this package together!
Deborah O.
2019-07-27T20:00:00
Great flash, easy to use and works great for indoor events or more advanced users too! Great price as well!!!! Love the AI bounce!
ColRon
2019-07-14T10:22:37
Just what I needed! Casts a beautifully soft light, and the auto bounce mode is a wonderful addition!
KRISTI V.
2019-07-12T10:10:01
Took a while to learn how to use but no real pro0blem and it works great.
Thomas S.
2019-05-29T20:00:00
I bought this flash as my first flash since I don’t do much portrait photography and wanted something quick and easy to use to capture some great portraits. I used this flash for my brother in laws college graduation and Air Force commissioning and all photos turned out wonderful. The AI Bounce functionality properly filled the frame with a proper amount of light with experience in flash photography. Also a great deal when I caught it on sale.
gillespie_n
2019-05-28T20:00:00
I've had the flash for about 3 weeks and really like it. The auto bounce feature is easy to use and does a good job of eliminating washed-out subjects and minimizing shadows. I have used it in full auto mode and have not had time to experiment with the advanced manual settings, but the flash so good in auto, there is probably little need to take it off of auto mode.
Doug445
2019-05-23T08:17:53
This was my first lighting purchase as I currently use the Canon 80D and the mirrorless R and from a beginner to intermediate perspective it far surpassed my expectations. The auto and the lighting bounce has improved my photos tenfold. Also the package it came with was very affordable given I never have to buy double A batteries, they recharge and the whole setup is a 10/10. I would highly recommend this speed lite to any canon user.
Peter N.
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Browse our FAQ
Cameras: Type-A EOS cameras (E-TTL II/E-TTL autoflash)
With Type-B EOS cameras, only manual flash and second-curtain sync are possible
The maximum Guide No. is approximately 154' (47m) at ISO 100 and 105mm flash coverage
When the extendable wide panel is pulled out, the flash coverage is 14mm
When using flash only and AA/LR6 alkaline batteries: Approx. 115-800 flashes
When using flash only and AA/HR6 Ni-MH batteries: Approx. 140-966 flashes
Nominal min. time when using 1900mAh type AA/HR6 Ni-MH batteries
When using flash only and AA/LR6 alkaline batteries:
Normal flash: 0.1-5.5 sec.
Quick flash: 0.1-3.9 sec.
When using flash only and AA/HR6 Ni-MH batteries:
Normal flash: 0.1-3.5 sec.
Quick flash: 0.1-2.8 sec.
Nominal min. time when using 1900mAh type AA/HR6 Ni-MH batteries
Effective flash range with EF 50mm f/1.4 lens at ISO 100 and standard light distribution
Normal Flash: Approx. 2.3-77.1'/0.7-23.5m
Quick Flash (at Guide No. 66.3'/20.2m): Approx. 2.3-47.2'/0.7-14.4m
High-speed Sync (at 1/250 sec. shutter speed): Approx. 2.3-41.0'/0.7-12.5m
System: Infrared AF-assist beam
Compatible AF System: TTL second image formation phase-difference AF
Supporting 1-16 AF points (28mm or longer focal length)
Phase-difference AF during viewfinder shooting
Quick mode during Live View shooting and movie shooting
Effective Range (Approx.):
At center: 2.3-32.8'/0.7-10.0m
At periphery: 3.3-16.4'/1.0-5.0m
10 Custom Functions
9 Personal Functions
Four AA-size/LR6 alkaline batteries
Size-AA/HR6 Ni-MH batteries also usable
Lithium batteries cannot be used
Flash Unit: Approx. 2.94 x 5.13 x 4.14" (7.47 x 13.03 x 10.52cm)
Bounce Adapter: Approx. 3.08 x 2.19 x 1.58" (7.82 x 5.56 x 4.01cm)
Flash Unit (excluding batteries): Approx. 13.6 oz (385.55g)
Bounce Adapter: Approx. 0.53 oz (15.03g)
SUPERIOR!!!!
By fstop
My Canon Speedlite 470EX-AI has been the definite go to for my EOS 7D Mark II. Great quality and performance.
Great flash
By DANIELLE J.
I like that I can turn it off AI and turn on AI when I’m now sure. I can’t still use it like a regular flash but since I’m still learning it’s great helps me learn my angles a bit more.
Canon’s EOS Flash system is a bit more robust than many might be aware, and more varied. The system was birthed in the late 80’s, and the product lineup has evolved through many incarnations since. However, it’s not a stretch to consider their latest offering the biggest evolution yet. In fact, it’s fair to say....
READ MORE
With its revolutionary Auto Intelligent (AI) Bounce function*, the Speedlite 470EX-AI delivers a level of advanced, automatic operation that makes sophisticated flash photography both simple and fast. By automatically calculating the distance from the flash to the subject along with the wall or ceiling, the Speedlite 470EX-AI determines the optimal bounce angle and swivels into position to capture the appropriate camera exposure and flash output. It can maintain the same bounce angle even when the camera orientation is switched between vertical and horizontal – simply tap the shutter button twice to automatically reposition the flash head, preserving the same bounce angle and saving time to help prevent missed shots. Thanks to AI Bounce, professional-looking flash photography can be achieved with ease.
* As of February 25, 2018. EOS cameras sold up until June 2014, as well as EOS Rebel T7, EOS Rebel T6, EOS M6, EOS M5 and EOS M3, do not support "AI.B full-auto."
Featuring full and semi-automatic modes, the Speedlite 470EX-AI's Auto Intelligent (AI) Bounce function enhances the photography of bounce flash beginners and experts alike. With AI.B Full-auto mode, the flash can choose the optimal flash angle and exposure parameters, delivering natural lighting effects with ease. With AI.B Semi-auto mode, users can determine their own bounce settings and the flash can automatically maintain its angle even when the photographer changes between horizontal and vertical camera orientation. All you need to do is press the shutter button twice and the flash head will automatically move into position, providing fast flash shooting with minimal interruption.
Boasting power for numerous shooting situations in a compact and lightweight package, the Speedlite 470EX-AI has a guide number of 47 (when focal distance is at 105mm). Even when shooting with telephoto lenses, or if the subject moves away from the camera, the Speedlite 470EX-AI can provide an ample burst of light for bright and evenly illuminated compositions.
The Speedlite 470EX-AI is designed to help the camera achieve sharp focus, especially in situations where the AF system may experience difficulties. With a default infrared beam system, the Speedlite 470EX-AI emits a steady infrared beam toward the subject, even during bounce shooting. This helps achieve sharp AF using up to 19 of the camera's AF points. When the chosen AF point is towards the edge of the frame, the Speedlite 470EX-AI can emit an intermittent series of flashes that illuminate the entire frame, helping to ensure sharp focus and matching flash output throughout the composition.
The Speedlite 470EX-AI has a broad flash distribution range of 24–105mm**. This is wide enough to distribute light evenly to all corners of the composition, even when a wide-angle lens is selected, and powerful enough to illuminate subjects that are not directly in front of the camera. A built-in wide panel easily provides even more diffused light distribution for focal lengths as wide as 14mm (with 35mm full-frame sensor), minimizing vignetting even in the corners of the composition.
** Wide Panel for up to 14mm coverage.
To modify the balance of light between subject and background, the Speedlite 470EX-AI's exposure can be adjusted within a range of ±3 stops in 1/3 or 1/2 step increments. A built-in dial makes it fast and easy to make these adjustments on the fly.
he Speedlite 470EX-AI has a flexible bounce range, and is capable of angles up to 120° upward and 180° horizontally. With AI Bounce, these settings can be near-seamlessly maintained regardless of camera orientation. With custom functions, advanced users can even define the maximum bounce angle and other parameters for semi-automated operation.
Along with providing critical exposure and flash settings, the Speedlite 470EX-AI's built-in LCD panel keeps flash charge condition and a flash-ready lamp on near-constant display. This makes it simple to assess whether the flash has recharged with a quick glance at the screen.
When used with a compatible flash or a Speedlite Transmitter mounted on camera, the Speedlite 470EX-AI can serve as a receiver unit in an optical wireless flash setup, at distances of up to 49.2 ft./15m (indoors). This means the Speedlite 470EX-AI is easy to incorporate into comprehensive lighting set-ups where multiple flash and camera units are synchronized to take photos simultaneously. With the Speedlite 470EX-AI, multi-angle and multi-directional photography are both quick and easy.
The Speedlite 470EX-AI comes bundled with a mini stand, dedicated bounce adapter and case. Ideal for providing diffused soft light, the new Bounce Adapter SBA-E4 helps ensure natural-looking, detailed images with suppressed shadow effects. The mini stand can help enable off-camera use when the Speedlite 470EX-AI is being used as a receiver flash unit. The flash, bounce adapter and mini stand all fit easily in the Speedlite 470EX-AI's included case.
Our all-new Speedlite 470EX-AI is engineered to change the way you think about flash photography. As the world's first flash with an AI Bounce function (Auto Intelligent), the Speedlite 470EX-AI is equipped to detect the distance to your subject as well as the ceiling in order to calculate the ideal angle for the flash to achieve desired results, automatically. That's right, the flash head swivels in multiple directions to formulate the ideal bounce flash angle while you simply watch it work. The Speedlite 470EX-AI can even maintain defined exposure and bounce angles when you're alternating between horizontal and vertical compositions. In addition, it boasts a powerful maximum guide number of 47 (154 ft./47m) at ISO 100, a zooming flash head and numerous features for versatile and powerful flash photography.
World's First Flash Equipped with an AI Bounce Function
With its revolutionary Auto Intelligent (AI) Bounce function, the Speedlite 470EX-AI delivers a level of advanced, automatic operation that makes sophisticated flash photography both simple and fast. By automatically calculating the distance from the flash to the subject along with the wall or ceiling, the Speedlite 470EX-AI determines the optimal bounce angle and swivels into position to capture the appropriate camera exposure and flash output. It can maintain the same bounce angle even when the camera orientation is switched between vertical and horizontal - simply tap the shutter button twice to automatically reposition the flash head, preserving the same bounce angle and saving time to help prevent missed shots. Thanks to AI Bounce, professional-looking flash photography can be achieved with ease.
AI.B Full-auto Mode and AI.B Semi-auto Mode Settings
Featuring full and semi-automatic modes, the Speedlite 470EX-AI's Auto Intelligent (AI) Bounce function enhances the photography of bounce flash beginners and experts alike. With AI.B Full-auto mode, the flash can choose the optimal flash angle and exposure parameters, delivering natural lighting effects with ease. With AI.B Semi-auto mode, users can determine their own bounce settings and the flash can automatically maintain its angle even when the photographer changes between horizontal and vertical camera orientation. All you need to do is press the shutter button twice and the flash head will automatically move into position, providing fast flash shooting with minimal interruption.
Maximum Guide Number of 47 (154 ft./47m) at ISO 100
Boasting power for numerous shooting situations in a compact and lightweight package, the Speedlite 470EX-AI has a guide number of 47 (when focal distance is at 105mm). Even when shooting with telephoto lenses or if the subject moves away from the camera, the Speedlite 470EX-AI can provide an ample burst of light for bright and evenly illuminated compositions.
AF Assist Beam Emission in Low-light Scenes
The Speedlite 470EX-AI is designed to help the camera achieve sharp focus, especially in situations where the AF system may experience difficulties. With a default infrared beam system, the Speedlite 470EX-AI emits a steady infrared beam toward the subject, even during bounce shooting. This helps achieve sharp AF using up to 19 of the camera's AF points. When the chosen AF point is towards the edge of the frame, the Speedlite 470EX-AI can emit an intermittent series of flashes that illuminate the entire frame, helping to ensure sharp focus and matching flash output throughout the composition.